Last year's 85th Annual Academy Awards was rebranded as simply The Oscars, after the statuette winners receive. "We're rebranding it," Oscar show co-producer Neil Meron told TheWrap. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'" But how did the statuette get that nickname?
The popular theory is that the nickname for the The Academy Award of Merit—as the statuette is actually named—was coined by Academy Award librarian and future Director of the Academy of Motion Picture Arts and Sciences Margaret Herrick. The story goes that when she first saw the statue in 1931, she said that it looked like her Uncle Oscar. According to Emanuel Levy, author of All about Oscar: The History and Politics of the Academy Awards, columnist Sidney Skolsky was there when she said this and would later write that “Employees have affectionately dubbed their famous statuette ‘Oscar.’”
While the first documented use of “Oscar” as the nickname for the statuette was made by Skolsky—in a 1934 New York Daily News article—there doesn’t seem to be any evidence that Skolsky was actually responsible for the above quote. Skolsky, in his 1975 memoirs, Don’t Get Me Wrong, I Love Hollywood, claimed he first used the nickname referencing a classic vaudeville joke line, “Will you have a cigar, Oscar?” in an attempt to mock the Academy Awards:
It was my first Academy Awards night when I gave the gold statuette a name. I wasn’t trying to make it legitimate. The snobbery of that particular Academy Award annoyed me. I wanted to make the gold statuette human. ... It was twelve thirty when I finally arrived at the Western Union office on Wilcox to write and file my story. I had listened to Academy, industry, and acceptance talk since seven thirty. ... There I was with my notes, a typewriter, blank paper, and that Chandler feeling.
You know how people can rub you the wrong way. The word was a crowd of people. I’d show them, acting so high and mighty about their prize. I’d give it a name. A name that would erase their phony dignity. I needed the magic name fast. But fast! I remembered the vaudeville shows I’d seen. The comedians having fun with the orchestra leader in the pit would say, “Will you have a cigar, Oscar?” The orchestra leader reached for it; the comedians backed away, making a comical remark. The audience laughed at Oscar. I started hitting the keys….
“THE ACADEMY awards met with the approval of Hollywood, there being practically no dissension… The Academy went out of its way to make the results honest and announced that balloting would continue until 8:00 o’clock of the banquet evening… Then many players arrive late and demanded the right to vote… So voting continued until 10 o’clock or for two hours after the ballot boxes were supposed to be closed… It was King Vidor who said: “This year the election is on the level”…Which caused every one to comment about the other years… Although Katharine Hepburn wasn’t present to receive her Oscar, her constant companion and the gal she resides with in Hollywood, Laura Harding, was there to hear Hepburn get a round of applause for a change…”
During the next year of columns, whenever referring to the Academy Award, I used the word “Oscar.” In a few years, Oscar was the accepted name. It proved to be the magic name.
On September 11, 1939, an article from TIME magazine, Mouse’s Return, seems to back up Skolsky’s above claim, stating:
This week Sidney Skolsky joined the growing stable of writers that Publisher George Backer is assembling for his New York Post. Hollywood thought Publisher Backer had picked the right horse, for Skolsky is one of the ablest columnists in the business (he originated the term “Oscar” for Academy Awards) and by far the most popular…
Though Skolsky has actual evidence to back his claim, his assertion that he coined the nickname is still slightly in doubt. Many claim that during Walt Disney’s Academy Award acceptance speech for Three Little Pigs in 1934 (the same year that Skolsky first covered the Awards), Disney referred to the statuette as “the Oscar,” which was supposedly an already well-established nickname for it within the industry. The term Oscar was commonly used as a mocking nickname for the Academy Award (as Skolsky claims he used it)—but in this theory, Walt Disney was supposedly the first in the industry to publicly use the name in a positive light.
Perhaps Margaret Herrick really did for some odd reason think the statuette resembled her uncle. Or maybe Skolsky really did come up with the moniker (whether he did or not, he certainly helped popularize it). In the end, nobody really knows why the Academy Award statuette is called an “Oscar."
The idea for the design of the Academy Award statuette was thought up by MGM director Cedric Gibbons. His idea was to have a knight gripping a sword while standing on a film reel. Sculptor George Stanley was then hired to create the actual statuette based on this design idea. The first Academy Award’s ceremony was held on May 16, 1929 in the Blossom Room of the Roosevelt Hotel in Hollywood. The nickname “Oscar” wasn’t officially adopted for the statuette by the Academy until 1939.
Incidentally, the Academy states that the five spokes on the film reel the knight is standing on signify the original five branches of the Academy: writers, directors, actors, producers, and technicians.
This article originally appeared in 2013.