15 Polls Hijacked by the Internet
To find a name for their new $288 million polar research ship, the UK's Natural Environment Research Council (NERC) recently launched an online poll. The poll ends on April 16, and if the current results hold, the vessel will be given the name "Boaty McBoatface." While it doesn't quite have the majesty of, say, "RMS Queen Elizabeth," "Boaty McBoatface" is a good example of what one can expect from an Internet poll.
To honor "Boaty McBoatface," here are 15 other polls that went awry once people on the Internet found a way to steer them off track into outrageous (and sometimes insensitive) results.
1. Shea Stadium Gets Rick Rolled
When the New York Mets' marketing department put the team's new eighth inning theme song up for a fan vote in 2008, they didn't expect a slightly obscure Rick Astley hit from the '80s to overtake stadium staples like "Sweet Caroline" or "Livin' on a Prayer." But due mostly to the virality of "Never Gonna Give You Up" and the bizarre Internet phenomenon of Rick Rolling (tricking unsuspecting Web surfers to click on the song's goofy music video), the song netted more than 5 million votes. That's more than eight times the capacity of Shea Stadium.
Fans were pretty quick to give the song up. According to Mets spokesman Jay Horowitz, when the song was played on Opening Day it was met with a chorus of boos. He told ABC News, "It wasn't a good day for Rick."
2. Taylor Swift Almost Performs For a School of the Deaf
When the Taylor Swift camp set up a contest to perform at the U.S. school that earned the most votes, they probably didn't anticipate Boston's Horace Mann School for the Deaf and Hard of Hearing winning. But Reddit and 4Chan users encouraged their respective communities to game the contest, and the Horace Mann School rocketed to the top of the poll.
The country starlet and her contest sponsors blocked the school from the poll because of the tampering (see: several other entries on this list), but Swift and company donated a cool $50,000 to the school. The singer also ponied up free tickets for her next local show for students.
3. Justin Bieber Almost Gets Sent to North Korea
A restriction-less 2010 poll set up by Faxo.com to pick a destination for Justin Bieber's "My World" tour saw North Korea steal the top spot, climbing from 24th to 1st in a matter of two days. Since Kim Jong-Il put the kibosh on Western music in North Korea, instituted rigid travel regulations, and made the Internet off-limits for most of the country, the result was head-scratching at best.
That is, at least until 4Chan pranksters claimed credit for the joke, rigging the poll to send the pop star packing for communist North Korea. The country piled up more than 650,000 votes, toppling second-place Israel (also a prank option) by 30,000. For obvious reasons, the Biebs stayed put stateside.
4. Pitbull Plays at the Most Remote Walmart in the U.S.
A Facebook poll launched in the summer of 2012 to sponsor a Pitbull concert at the Walmart franchise that earned the most Likes on the page. When the two-man brain trust behind comedy website Something Awful—David Thorpe and Jon Hendren—caught wind of the contest, they hijacked the poll to make sure the rapper got sent to the most remote Walmart store in the U.S.: Kodiak, Alaska.
Pitbull accepted his chilly fate with poise, inviting Hendren and Thorpe along to the frigid north. Thorpe took the hip-hop star up on his offer and met Pitbull at the show, who laughed off the joke by telling the prankster, "Keep bullsh***ing. Next thing you know we'll be on the moon."
5. Austin, Texas Almost Names Its Garbage Dump After Limp Bizkit's Frontman
In 2011, citizens of the Lone Star state capital with a penchant for and a distaste for 90s nu metal voted to rechristen the city's Solid Waste Department the "Fred Durst Society of the Humanities and Arts," after the frontman of rap-rockers Limp Bizkit. The submission, offered by 24-year-old local Kyle Hentges, racked up more than 27,000 more votes than second-place option "Department of Neat and Clean."
Durst bestowed his blessing on the name change, but Austin city officials didn't: The dump was boringly renamed "Austin Resource Recovery."
6. William Shatner Tries Naming Pluto's Moons
Earlier this year, William Shatner used his clout to boldly name what no man had named before—two newly discovered moons orbiting ex-planet Pluto. The actor famous for portraying Captain James Tiberius Kirk hopped on social media to lobby for the names Romulus and Vulcan, two planets from the Star Trek mythos, in a SETI Institute poll to name the moons.
Romulus was quickly discarded, since it was already taken by an asteroid satellite, but Vulcan, Spock's homeworld, won the SETI Institute's Pluto Rocks! naming poll. Shatner's proposed names fit the bill for SETI's naming requirements: Vulcan borrows from Greek mythology as well as its Star Trek roots. Still, SETI elected to go with Styx and Kerberos instead.
7. Norwegian Airline Almost Gets a Metal Mascot
Heavy metal fans jumped on a 2012 poll created by Norwegian Air airline to adopt a "tailfin hero" (fancy-speak for "mascot") to emblazon on its fleet of planes. While the logo was meant to honor a deceased hero from Norwegian history, metalheads rocked the vote to move previously-unnominated Euronymous (born Oystein Aarseth)—erstwhile guitarist for Mayhem—to the top of the poll.
The black metal guitarist shredded the competition, leading the pack of short-list candidates before his remaining family members asked the airline to remove Aarseth from the contest. Probably for good reason—a notorious musician who was associated with church burnings in the 1990s doesn't exactly scream "friendly corporate logo."
8. Greenpeace Names a Tagged Whale "Mr. Splashy Pants"
When Greenpeace tagged a pod of humpbacks migrating to the South Pacific in 2007, the nonprofit held a competition to name one of the whales. Most names were stone-faced serious: Aurora, Libertad, and Aiko were all finalists. But then the Internet found out that one of the options was "Mister Splashy Pants," and it was all downhill from there.
Mostly thanks to Reddit, "Mister Splashy Pants" won a whopping 78 percent of the vote ("Humphrey" finished in a distant second). In an article declaring the winner, which affectionately refers to the whale as "The Splashy-Panted One," Greenpeace stated, "He might have a great name, but he and his friends are still in danger."
9. Mountain Dew Lets the Internet Name a New Flavor
File this one under reasons to not give Internet communities the power to name products. When Mountain Dew tapped its Internet followers to help christen a green apple-flavored drink, the disastrously short-lived 2012 "Dub the Dew" promotion was pretty quickly shut down when the suggestions that rolled in proved to be incredibly offensive.
Once again, the 4Chan message board ran rampant over an online poll, proffering names both harmless ("Soda," "Sierra Mist," and "Soylent Green") and insensitive (at the time the poll closed, the leader was "Hitler did nothing wrong"). Mountain Dew bailed on the promotion and issued a profuse apology to its fanbase, conceding that the company "lost to the Internet."
10. Vegemite Coins iSnack 2.0
When Kraft Foods decided to rebrand a concoction of Australian staple Vegemite mixed with cream cheese, the company probably shouldn't have gone with the name suggested in a poll by an anonymous Aussie web developer who admitted having his tongue firmly in cheek when he dubbed the product "iSnack 2.0."
Vegemite manufacturers said the name was chosen "for its personal call to action and clear identification of a new and different Vegemite," and Kraft moved more than 3 million jars of Vegemite iSnack 2.0—but four days after the announcement, the company cracked under consumer pressure and dropped the name. Later in 2009, the product was rebranded "Vegemite Cheesybite."
11. Rory Fitzpatrick Gets Voted Into the NHL All Star Game
The defender for the Vancouver Canucks didn't exactly have a superstar stat line in 2007: After missing a month of play, Fitzpatrick only had one assist when All Star voting opened. But what the career journeyman—over 10 seasons, he had only netted 9 goals—didn't bank on was 22-year-old Steve Schmid of upstate New York, who campaigned for Fitzpatrick's All Star Candidacy.
The campaign took off. A Vancouver computer programmer developed a Firefox browser plug-in he called the "Rory Vote-O-Matic" to let Fitz fans fill out ballots automatically, and Schmid launched VoteForRory.com. The not-so-All-Star snagged more than 285,000 write-in votes, which placed him behind Scott Niedermayer and Nicklas Lidstrom.
12. Hank the Angry Drunken Dwarf Wins Beautiful People Poll
For one shining moment in 1998, an angry drunken dwarf was the most beautiful person in the world. Hank, a character on shock jock Howard Stern's radio show, was the beneficiary of a chain email campaign (this was 1998, after all) to seize the top spot in People magazine's "People Online" poll for the most beautiful person in the world.
Hank the Angry Drunken Dwarf staved off Leonardo DiCaprio at the height of Titanic hysteria as well as Madonna, with 230,000 write-in votes to his name. Second place belonged to wrestler Ric Flair; the rest of the list steered clear of curveballs, save for They Might Be Giants singer John Linnell at number nine in the rankings.
13. Roland Bunce Almost Becomes New Next Model
Roland Bunce, a 24-year-old computer science graduate hailing from Belfast, almost inadvertently stole Next's "Make Me a Model 2011" competition from more than 5000 entrants. The contest's grand prize? A 2000 euro check, a photo shoot, and a meeting with modeling agency Storm.
After a Facebook fan page (made by pranksters) popped up and the unlikely model stormed into first place with more than 66,000 votes, Bunce dropped out of the competition, citing unwanted attention and threats on his personal Facebook profile as his reasons.
14. 4Chan Founder Wins Time 100 Poll
Sure, Barack Obama, Vladimir Putin, and Oprah Winfrey are kind of influential folks, but 4Chan founder Christopher Poole (who goes by the alias moot in Internet circles) bested 99 other movers and shakers—including the aforementioned trio—to win 2009's Time 100 Poll. Poole scored an average influence rating of 90 out of a possible 100; in comparison, Malaysian politician Anwar Ibrahim only managed a 47.
Time.com's managing editor, Josh Tyrangiel, made a statement about the out-of-left-field victory, saying, "I would remind anyone who doubts the result that this is an Internet poll. Doubting the results is kind of the point."
15. Game Developer Almost Places in Victoria's Secret Contest
Maybe Victoria's secret is that she's secretly programming Half-Life 3? When the lingerie chain hosted a contest where participants could post pictures in the hopes of winning a three-day "pampering getaway" to New York City for two, the Internet boosted portly Valve (the company behind critical smash hits Portal and Half-Life) co-founder Gabe Newell to number two on the contest chart.
The only reason Newell couldn't seize the top spot (at least before Victoria's Secret kicked the top two contestants out of the competition) was because 4Chan's moot was already occupying it. Yes, that's the same moot who pulled some strings to win the both the Time 100 and Wired.com's Sexiest Geek of 2009.
A version of this post originally appeared in 2013.