Kellogg to Open Cereal Bar and Cafe in NYC

Kellogg’s is making a big breakfast move in the Big Apple. On July 4, the brand is set to open its first permanent eatery, a cereal bar and cafe in the heart of New York City's Times Square featuring some of the company’s most popular products, like Apple Jacks, Fruit Loops, and Raisin Bran.

According to CNN Money, the cereal company partnered with Journee, a collaborative creative space in New York for people in the restaurant industry, to open Kellogg's NYC. The cafe will offer up 10 exclusive cereal dishes co-developed by chef Christina Tosi, founder of the famed Momofuku Milk Bar. A sampling of the cereal bowl items on the menu: “Berry Me In Green Tea,” a combo of Rice Krispies, fresh strawberries, and green tea powder, and “The Corny Blues,” a mixture of Corn Pops, blueberry jam, lemon zest, and a pinch of salt.

If you want to swap milk for ice cream, Kellogg’s NYC has you covered with sundaes. For instance, the “Honey Buzz” features Honey Smacks, Blue Marble soft serve ice cream, honey, toasted pecans, and banana chips, while the “The Peppermint Patty” is an ice cream sundae with Frosted Mini-Wheats Chocolate, cocoa powder, and fresh mint. Each cereal bowl or sundae will run you between $6 and $10.

But visiting the cereal bar isn't just about the food. The ordering system will also be a treat, Eater reports. After your order is taken, you’ll be given a buzzer that will let you know when your cereal is ready and where to pick it up. Once you arrive at the appropriate cabinet, you might find that your cereal order was paired with a surprise, such as the morning paper, an apple or a banana, toys, temporary tattoos just like the ones you’d find inside a cereal box, or maybe even tickets to Hamilton on Broadway.

[h/t CNN Money]

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