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I’m in a pretty serious relationship with Google Analytics. As soon as I roll out of bed, I check the numbers. I also check in several times during the day. And I always check before I go to bed. Because our relationship isn’t exclusive, I also like to look at other analytics sites to see how well they’re tracking our numbers. Some sites are good, some are not. My favorite inaccurate website is Websiteoutlook.com, which bills itself as “the perfect place for website valuation.” They estimate mentalfloss.com is worth about $270,000- a steal! Because this number seemed a decimal or two off (did they mean $2,700?), I decided to ask it a few questions. Here are some of the other sites we should all consider buying if their numbers are anywhere close.
1. Reddit.com
Websiteoutlook.com’s estimate: $3,766. Yes, that’s 3 thousand. I am considering selling my used Toyota and making them an offer right now.
2. Collegehumor.com
Websiteoutlook.com’s estimate: $3.67 Million. Barry Diller paid well over $20 mil. for a 51% share of the smartly run company in 2006. I’m pretty sure the site’s traffic has only gone up since.
3. Boingboing.net
Websiteoutlook.com’s estimate: $763k
4. DailyCandy.com
Websiteoutlook’s estimate: $111k. According to Business Week, and a recent acquisition, that number should be a little closer to $125 Million.
5. Firefox.com
Websiteoutlook’s estimate: $49k.
6. Gawker.com
Nick Denton’s flagship (and virtual crack for anyone living in or familiar with New York) comes across at a low $1.13 Million.
7. Howstuffworks.com
It sold for $250 Million to Discovery last year. The Websiteoutlook figure? $3.05 Million.
Amazingly, search engines seem to do just fine on this system. Altavista, which I honestly can’t remember using since 1996, and has been obsolete since 1995, has somehow maintained more than a smidgen of brand equity. The site would go for a cool $4.67 million if Websiteoutlook had anything to say about it. I’m guessing they don’t, though.
Comments (7)
Comment
- Follow mental_floss
It says my site is worth 11k, way less than other estimates. But I would take that offer if someone had the cash!
posted by Miss Cellania on 8-6-2008 at 10:23 am
I’d be willing to part with my site for the $1600 they want. $300M seems a bit low for Wikipedia, though.
posted by jeem on 8-6-2008 at 11:08 am
So where are all the super-rich bloggers??
posted by Ransom Riggs on 8-6-2008 at 12:59 pm
So Discovery purchased Howstuffworks.com…
Does this explain why there are several new shows on the Discovery channel about how things are made, how they work, etc.?
posted by sba on 8-6-2008 at 4:22 pm
It says my site is worth over $700,000, a blatant error if I ever saw one. Seems a tad low for such exceptional blogging, but I guess I’d part with it if someone offered.
posted by adrienne on 8-6-2008 at 6:00 pm
I’m pretty sure that the boys at Google would be surprised to find out that YouTube is valued at 803 million but Google.com is valued at 1.2 billion. I think that site should be called “numberspulledoutofourbums.com”
posted by Puptentacle on 8-13-2008 at 4:56 pm
I’ve found another site valuation tool and it seems to provide competitive analysis for free. I’m talking about
http://www.estimix.com .
posted by lala on 10-2-2009 at 4:31 am