Mr. Clean was given a first name in 1962 thanks to the “Give Mr. Clean a First Name” promotion. Standouts like “Mean Jean Clean” “Sorta Clean” were passed over for the less funny: “Veritably.”
While the original drawing was intended to portray a Navy man, Mr. Clean is popularly perceived as a magical house-scrubbing genie. Aside from being a hero to legions of OCD , Wikipedia reports that he’s also a popular icon in the gay community.
Genie or not, the European Parliament finds Mr. Clean offensive. And it’s not the pine-fresh scent either. In 2008, the EP prodded P&G to change the image because it currently implies that only a muscular man has what it takes to take on grime and dirt.
Please. Over the years, Mr. Clean has traded in his trademark undershirt and earrings costume for a number of looks. He’s donned suits, portrayed a policeman (as a two-fisted Grimefighter), and he even sported facial hair when he testified in court against dirt.
RIP Robert House Peters Jr.!
posted by Brittany on 10-2-2008 at 1:21 pm
I actually went to grade school with a boy whose father was picked as Mr. Clean in a national contest. They used his likeness in commercials and ads. Guess what? He looked just like Mr. Clean in real life too!! Kind of cool…
posted by Angela on 10-2-2008 at 4:19 pm
of course he looked like Mr. Clean or he wouldn’t have won the Mr. Clean contest – in real life or whichever one you’re in.
posted by captain obvious on 10-2-2008 at 6:07 pm
my calc teacher in high school looked exactly like mr. clean. he looked like he would either clean something or kill someone. he was awesome.
posted by kelly on 10-2-2008 at 11:03 pm