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Although athletes plastered with ads are a common site in Europe, they’re less prevalent in American sports leagues. The notable exception, of course, is NASCAR, where every available inch of both car and driver is emblazoned with a corporate logo. And why shouldn’t they be? Those engines and pit crews aren’t going to pay for themselves. On the day Jimmie Johnson can clinch his third-consecutive Cup title, let’s see how well you know your favorite drivers’ sponsors.
Take the Quiz: NASCAR Sponsors
100%. NASCAR fans are notorious among sports marketers for the accuracy with which they can identify even secondary sponsors.
posted by Southern Buddhist on 11-15-2008 at 11:01 pm
I am so sad I got an 8/12 on this. I unfortunately absorb the information (albeit unwillingly!) from my parents, who are huge NASCAR fans. I live in Indy so I’ve also been to a few Brickyard’s. If you think it’s boring to watch on TV, try being in the ridiculously hot sun for about 8 hours.
posted by Anne on 11-16-2008 at 6:13 pm