the mag
5 Beloved Traditions Invented to Make You Buy Stuff
by the mag - December 23, 2008 - 6:28 PM

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By Rebecca Zerzan

Here’s how some beloved traditions came about, including diamond engagement rings and the ubiquitous green-bean casserole.

1. Rudolph the Red-Nosed Reindeer

rudolph2.jpgThe origin of Rudolph has nothing to do with Jesus or Santa. He sprang from the mind of Robert May, a copywriter for Chicago’s Montgomery Ward department store. May wrote and illustrated the poem (that later became the song) for the store’s holiday coloring book in 1939. But Rudolph’s fate was threatened when store execs realized that the animal’s big, glowing honker might put off consumers, because red noses were often associated with alcoholics. Luckily for May, shoppers embraced the story wholeheartedly. A whopping 2.4 million copies of Rudolph the Red-Nosed Reindeer were given out at the store that Christmas.

2. Green-Bean Casserole

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America’s favorite casserole dates back to 1955, when a chef named Dorcas Reilly created it for a cookbook designed to promote Campbell’s products. By 2003, more than 20 million families (about one in four households) reportedly served the dish at Thanksgiving.

3. Diamond Engagement Rings

Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds. But in 1939, the De Beers diamond company changed all of that when it hired ad agency N.W. Ayer & Son. The industry had taken a nosedive in the 1870s, after massive diamond deposits were discovered in South Africa. But the ad agency came to the rescue by introducing the diamond engagement ring and quietly spreading the trend through fashion magazines. The rings didn’t become de rigueur for marriage proposals until 1948, when the company launched the crafty “A Diamond is Forever” ring.jpgcampaign. By sentimentalizing the gems, De Beers ensured that people wouldn’t resell them, allowing the company to retain control of the market. In 1999, De Beers chairman Nicky Oppenheimer confessed, “Diamonds are intrinsically worthless, except for the deep psychological need they fill.”

In addition to diamond engagement rings, De Beers also promoted surprise proposals. The company learned that when women were involved in the selection process, they picked cheaper rings. By encouraging surprise proposals, De Beers shifted the purchasing power to men, the less-cautious spenders.

4. Valentine’s Day Candy

Greeting-card companies didn’t invent valentines. Candy suppliers, on the other hand, were very much behind the idea of giving out Valentine’s Day candy. In fact, the tradition almost seems born out of jealousy. In 1892, Confectioners’ Journal advocated persuading customers that candy was better than “cheap, grotesque” valentines. The floodgates were opened, and by 2004, consumers were buying more than 35 million heart-shape boxes of candy each year.

5. Wedding Registries

In the 1900s, it was customary for only close family members to give wedding presents. But gradually, newlyweds came to expect gifts from friends, as well. Detecting a trend, department stores started to direct engaged customers to their home furnishings and kitchenware departments, encouraging them to think of their weddings as a time to acquire the tools for domestic life. In 1924, the Marshall Field & Company department store in Chicago created the first wedding registry, and the “tradition” took off. Today, up to 96 percent of American couples register their weddings.

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Comments (81)
  1. Okay, I wasn’t even going to comment, but the recaptcha is “romance law”…which seemed to be a great subtitle to this list (well, maybe not the fried onions or the red nose, but just about everything else!)

  2. I like the diamond one. I have never even like diamonds and when I got engaged I asked my husband for a saphire ring (turns out the one I picked out only cost 300$) when my grandmother died I got her HUGE diamond. I like my little saphire much better! It suits me and my personality much better then the diamond that EVERYONE has……

  3. I have a sapphire too, Katie! My husband and I went to a jeweler when we decided to get engaged, and sat through a long ‘how to pick a diamond’ talk. I finally interrupted and asked about a gorgeous sapphire in the case. I haven’t stopped looking at it since!

  4. The wedding registry story reminds me of a research project I did on asian weddings. According to the information I found, Korean families traditionally have the coolest wedding ritual…the bride’s family pays for the wedding, all the food and everything. The groom’s family buys a house for the new couple. Then things are supposedly rather even.

  5. I wear nothing more than a simple silver band. I never bought into the whole diamond thing.

    recaptch: 99.11 chowder

  6. I too shunned the diamond ring for an emerald. I get compliments on it all the time.

  7. I love diamonds. My only request when hubby began shopping for an engagement ring was that it was not overly large because I have small fingers and anything too big would look gaudy.

    My favorite entry here, however, is the green bean casserole. More than anything this year, that picture made me want to go back to the States for Christmas because my aunt has mastered it.

  8. Green bean casserole? I have never heard of this. It…it doesn’t look too good. I’m sorry.

    Is it just beans and mushroom soup or something? What are those orange things? I’m going to have to Google this…

  9. @Jenny – green beans, cream of mushroom soup and french fried onions that you buy in a can. It is exceptionally yummy and easy to make. You can add 1 lb. of ground hamburger for a quick dinner casserole too!

    reCaptcha – 26 purchasers!

  10. @Jenny Green bean casserole is the only item our son requested for Christmas dinner, it’s a family favorite. It’s green beans, cream of mushroom soup, salt, pepper, a little milk, and then to top it off, the orange things are onion rings. I like to add sliced water chestnuts too, but the kids are purists about the gb casserole, so when they’re home we leave them out. Mmmm can’t wait for dinner tonight!

  11. few things delight me as much as green bean casserole… maybe diamonds, im a big fan of those too…

  12. Green bean casserole is the only thing I requested for Christmas dinner.

    My Grandma didn’t make it for Thanksgiving, so I told my mom to make it for Christmas.

    I WANT IT NNOOOWWWWWWWWW!

  13. Am I the only one who thinks green bean casserole is disgusting? Blech! I’ll pass thanks.

  14. i agree greenbean casserole is the worst. to me at least.

  15. One that should have made your top 5 list is “One Nation, Under God” currently found in the pledge of allegiance.

    Despite suggestions on Faux News and others, “Under God” was only added in 1954 as a response to the ‘Godless Communists’ found in Russia.

    Moreover, the whole pledge didn’t even exist until 1892 – it’s original form didn’t even have “the United States” in it.

    Some of suggested that the Pledge got its biggest boost in 1923 when “to the flag” was added and promoted by supporters of Flag day as a way to encourage the purchase of flags – I tend to think that was a small part of the gain in popularity though, not comparable to DeBeers and Diamonds.

    Needless to say, the history of the real “Pledge of Allegiance” is far different than what most of us were led to believe in school.

  16. Grandma and Mom made it every holiday (along with turnips and brussel sprouts–two other ways of ruining a wonderful holiday dinner) and I HATED it. I will happily make green beans, but they’re either fresh or frozen–and not in casserole form.

  17. Yep, have to agree. Green bean casserole is nasty. But then I don’t really like a recipe that starts with a can of cream of anything soup. Blech. While I like diamonds, I don’t like the expense. Here is a secret… if you want a “real diamond” of size, but not the expense, check around for a “heat treated” diamond. We got a 1.1 carat solitaire for about $500!

  18. read “the heartless stone.” It’s all about the diamond industry and how they came to be huge. Great book! I bought my fiance a $10,000 engagement ring and then bought the book about a week later. After reading the book, I felt so ripped off for spending so much money on a worthless piece of stone that’s actually abundant and can be made artificially!

  19. Read “the heartless stone.” It’s a great book about the diamond industry and how they came so huge. I bought my fiancee a $10000 diamond ring from Tiffany’s and the next week i bought this book. I felt so ripped off that I bought a worthless piece of rock! Here’s a tip ladies: no expensive ring, get a downpayment for something or save it for the future. rings are pretty much useless after they are purchased. Value is MAYBE 30% of original price.

  20. I wasn’t going to bother with commenting that I think green bean casserole is disgusting, but the captcha was so appropriate I couldn’t resist: “Mr opponent”!

  21. Definitely forgot: Mother’s Day, Father’s Day, Halloween, and Girl Scout Cookies!!

  22. I don’t care what you all think. I LOVE my 2.54ct diamond engagement ring set with .3ct baguettes on each side, and 1ct of stones around my wedding band. Waste of money or not, it’s beautiful to look at, and you ALL wish you had it!

  23. @SupermodelSuzie: Nope. Are you trying to convince yourself or something? You must admit that with a moniker like that, such a comment sounds… well, stereotypical of many blonde jokes.

    De Beers BURNS tons of diamonds every year to maintain the market prices artificially high. Diamonds have applications in industrial context, where artificial diamonds are probably better, that’s about it.

    As for the stone itself: It’s a clear stone. A good zirkon looks as nice and has fooled many. Looks as good, lasts as long, and you can use the money to pay, say, your mortgage years ahead and save tons in interest too.

    Or there are far nicer precious gems of real intrinsic value that you could buy later with those savings if you want.

    Personally I would pick star ruby or sapphire over a diamond anytime. Market value of a perfect well-cut ruby is far greater than most common diamonds.

    I am glad you like your ring, and I am sure that, if nothing else, it has great sentimental value to you. At least I hope so, because for anyone else it’s not worth half what was paid for it.

    And for that, nope, not ALL here wish it was ours.

  24. I have a beautiful, striking emerald engagement ring. The thought of getting a diamond never crossed my mind at any point. I usually think of diamonds as the “pop music” of the jewelry world…lol.

    I would cry if someone made me give up my emerald ring and forced me to take a 2.54 carat diamond engagement ring and its one carat wedding band, and not in the good way. :)

  25. “Market value of a perfect well- cut ruby is far greater than most common dimamonds”.

    Do feuding couples consider the market value of their wedding rings (especially here) when they’re comptemplating divorce? “A diamon is forever”, and marriage should be forever (well until “death do you part”). In a nutshell, the market value of a ring, whether diamond or ruby, is insignificant.

    Thanks for the good read, mental floss

  26. Diamonds, like anything else, are a matter of preference. Some people like the purity and sparkle of a diamond. Other people want something colorful. Neither preference is evil or wrong or bad.

    However, if you’re worried about the mark up on a diamond from a jewelry store, try an estate sale or even a pawn shop. At that point, your money is going to the local business or the family–not to the diamond mines or the brand name designer.

    And really, stop bashing one another for something as trivial as a choice in jewelry. Let’s be civil here.

  27. I have to agree that green bean casserole is the epitome of nastiness…and as for jewelry, I have diamonds AND sapphires, and I love it! Like RisingAbove said, diamonds are a matter of preference. I prefer to have one! LOL!

  28. @Penny – LOL!! Don’t we all?! (apparently not)

    In my mind I see diamond rings like white bridal dresses – you can spend thousands upon thousands on it, but in the end it’s a copy just like somebody else’s and you’ve just bought into the corporate machine and sold your own uniqueness. I designed my ring – a diamond in the middle (for tradition’s sake and so everybody knows what the ring is) and my birth stone (peridot) on one side and his (blue topaz) on the other. It looks great on paper – I can’t wait to get it someday! :)However, you guys have made some pretty great arguments for non-traditional stones!!

    For those with non-traditional stones, where did you buy from? Places like Kay’s or from local, family businesses?

  29. My family was lucky enough to dodge the Campbell Soup holiday bullet. I refuse to eat anything made out of reconstituted soup. On the other hand, every Thanksgiving Mom would serve a Sunshine Salad (I guess because we lived in Seattle) with a big dollop of mayonnaise. The moral is this — choose your own holiday poison.

  30. T. jefferson lives… and how does changes to the pledge of allegiance make us want to buy stuff? because thats the title of the article.

    I don’t care for diamonds, but then I don’t care for the white wedding either!

  31. What? No reference to Coca Cola’s Santa that we all now know and love?

  32. Diamonds are a horrible burden in so many developing countries. They are worthless outside of industrial use, common as hell, and worst of all, have helped to establish and maintain a crass consumer society in more affluent countries. it’s all a terrible scam. This is why you cannot sell a diamond to a jeweler, cause they are worthless. If thay are so rare and precious, how is it we have a never ending supply of diamond cutters, diamond tipped drill bits and sanding, grinding disks. When I went to get an engagement ring, I couldn’t even get artificial diamond, cause they are more expensive to produce than the real thing. I got a white gold ring without stones, it had a heard design made form the metal. -we had to take it back though, her friend had the exact same ring…

  33. @DixonSteele1on1 Halloween was based on a real holiday before consumer culture, much like easter, it had been absorbed into christian mythos, modified and warped long before the corporations turned it into a way to sell useless crap and candy.

    Incidentally, Both holidays are more pagan than christian, Easter occurring near the spring equinox and still represented more by fertility symbols than ressurection. And Halloween, occurring at the end of fall, when the harvest was complete and the land “died”. children would wear disguises to protect them from evil spirits (we would call disease).

  34. A lil tasty tidbit for the Reality Show fans… in an interview with ABC Jon Gossling said that his WIFE Kate took his ring after they split up… Talk about a milf! Kate ill be your babydaddy! Lmao

  35. My least favorite part of green bean casserole are the green beans! My wife is the expert green bean casserole chef, and she makes it every year, but I always think it would be better with just the cream of mushroom and fried onions. Would that be a fried onion casserole? But…she won’t make that and I’d get yelled at if I separated out the green beans, so I eat green bean casserole.

    You can’t win ‘em all.

  36. I think its funny the articles about diamonds and green bean casserole are the most talked about on the comments. Perhaps we should make up a new holiday/ consumer scam with diamonds and green bean casserole…. call it green diamond day, Bake for 45 minutes and their green luster can make us all rich!

    I wonder what value an idea has if its effect is money. Money affords a kind of control.

    I live in a north side community in Indiana, all around me I see people driven by money. Many of my daily choices are asking myself, “What can I do to make more money?” I find it all very exhausting.
    I really don’t want to make any money at all.

    I recently picked up the book, “Has Modernism Failed?” in which the author suggests the emergence of market minded society in modern america. The author also suggests this “market mindedness” influences people to compromise their moral values in the effort for capital gains. The values people hold are at the center of societies driving force. Money really has no intrinsic value except through consensus among peoples.

  37. I didn’t want a “traditional” diamond engagement ring either. My husband insisted on getting me one for tradition’s sake. However, I later got the wedding set I really wanted-a rose gold and white gold celtic knot band with two black diamond bands for the top and bottom. It’s the committment that counts, not the cost or the type of ring. You’re just as married without one-it’s just a symbol of your marriage (but I’m glad I have one!).

    For those looking for alternatives to traditional engagment rings, try raru.com or sapphirelane.com. Sapphire Lane specializes in “poesy” rings-rings with messages engraved on them-that may appeal to those wanting an alternative to the traditional wedding set.

    Incidentally-the captcha is “currency hand” :)

  38. I’ve been married once and engaged three times. First ring was rubies at my request. Second ring he insisted on a diamond. The relationship ended quickly and I returned the ring. My current ring has a pearl and two diamond chips–we got engaged at the beach. It seemed appropriate.

    I’ve never tried the casserole. It’s always looked too disgusting to me.

  39. Can’t stand the green bean casserole, but I am a diamond girl. My grandmother always said to never accept a pearl because “pearls bring tears”. Hey, I’m just the messenger ;)

    However, if I had it to do all over again–or my hubby decided to “upgrade” to a larger diamond, I think I’d insist on an estate piece this time. As in “used”. And some sapphires would be great since it’s the hubby’s birthstone. I’d feel better giving my/our money to someone who’s parting with a ring for whatever reason than give my money to a jeweler.

  40. Good read, enjoyable comments.
    However, supermodelsuzy, uh no, we all don’t wish it was ours, but glad you seem to REALLY enjoy it.

  41. When we got married, my logic was that if I spend thousands of dollars for something, I’d better be able to drive it.

    He put a quarter in a gumball machine and proposed to me with a round piece of silver colored plastic.

    We celebrated our 20th anniversary this summer, and we’re still going strong.

  42. My fiance said I had to have a diamond engagement ring. It was his issue, not mine. Any reason for candy is good enough for me.

  43. In the words of my (possibly bitter?) high school physics teacher,

    “Diamonds are just a rock with a refractive index of 2.42. Get her something useful; like a refrigerator”

  44. i’m going to school for geology and am currently taking a course in mineralogy. and from all i’ve learned, i can say that with all the other potential options out there, diamonds are soooooooo boring.

  45. Yes, yes. You’re all VASTLY superiour humans for not getting diamonds for your engagement rings. I refuse to get married and buy into the whole capitalist scheme all-together. CHECK MATE for better-than-you-ism!!!!!

  46. The only thing any good in the dish is the beans. The rest is sooooo bad for you. That helps explain the weight issues in North America. Yes I most definately added Canada to that group. I seriously think we have more plumpers per capita then the U.S. We can blame all those who say “be happy with yourself”. WRONG. Love yourself but get healthy for your own sake!

  47. ahlaiah the coco-cola ppl didn’t make santa they just stuck him onto there soda -.-

  48. I have a diamond engagement ring, but it is really small to the point that it is flat with the band.

    I am really clumsy and keep knocking the setting loose on taller rings.

    I like diamonds because they go with everything due to their lack of color. Also, they sparkle so beautifully.

    My ring isn’t even a carat and it didn’t cost a ton. I’m happy with it and that’s all that matters.

  49. If I ever get married I want a ruby, garnet or sapphire ring. None of that overpriced diamond bulls***. Have any of you ever heard of a Blood Diamond? Look it up.
    Most women want some gaudy diamond on their finger, but not me.

    recaptcha: Romeo what

  50. After years of eating regular green bean casserole with my family, we found a variation of the recipe. Carrots, onions, green beans, french fried onions (duh), soymilk, garlic, salt, pepper, basil, oregano, sage, marjoram, and thyme. Better for you than the regular stuff, and more importantly, it tastes better.

    Plus, it’s vegan, so if you or a guest are one of the many people who are in the process of cutting out animal products, it’s extra perfect.

    Recipe here if anyone cares: http://www.recipehints.com/recipe/13297.html

  51. My hubby also bucked the diamond trend and bought me a 3 karat blue topaz. I have small fingers, love big rings, and he know that diamonds aren’t really mu thing. I love my ring way more than any diamond. However, I have picked out an awesome diamond eternity ring for our tenth….LOL…..Poor guy….Correction, soon to be poor guy….LOL

  52. The jewelry industry is tops at manufacturing “traditions”. The bogus modern list of birthstones (compiled to market less-popular semiprecious stones), the “mother’s” ring or pin with birthstone for each kid, the “three-diamond” ring (the commercials rhapsodize about it representing “the past, the present, and the future”), the “right-hand” ring pandering to the idea of retaining one’s own identity after marriage, and each year a new must-have symbol – the “circle of eternity”, the “journey” squiggle. Every one presented as a venerable tradition.

    As to the GBC: my re-captcha is reading “crab catsup” …

  53. I have always thought for my ring I would get an opal. Not only are they my birthstone, but I really like them, and like diamonds they too go with everything.

  54. As far as rings go- if it means something special to you then go for it. Also, diamonds, while it’s possible they come from a war-torn region, are not all bad. They can be purchased from an estate sale; pawn shop; stores specializing in safe/non-violent means. And so what if these things were invented for us to spend money- I love buying things for people so the more reason to the better! Now I just need more money to buy more presents!

  55. When we got married we told everyone we were registered at the bank. Polish tradition is to give money and my side being English like to give stuff you never use. They got it right this time though.

  56. Not a fan of diamonds after watching a couple documentaries about blood diamonds. The Kimberly process is supposed to make you feel good about getting a diamond,but if people want to move diamond bad enough they will do anything to get it through. Its a dirty business…My only request to my husband when he bought me a ring was that it wasn’t a diamond. He got me moissanite. Just as pretty, but without all of the baggage! And it originally came from a meteorite…How awesome is that?!

  57. I’m not a fan of the green bean casserole with the canned everything in it

    BUT I make a pretty delicious one from scratch, if I do say so myself!

  58. I’m surprised you didn’t show “Cinco de Mayo”. That was a minor holiday in the state of Puebla. I may be mistaken, but I believe I saw somewhere that that was seized upon as a way to increase sales of Mexican beer (Corona). I apologize if I’m wrong, but we actually don’t celebrate the holiday in south Texas. Anything close to acknowledging the “holiday” is exclusive to anglo interests.

  59. Green bean casserole is awesome. Use the roasted garlic flavored cream of mushroom soup instead of the regular and it’s out of this world.

    Sure, Cinco de Mayo is pretty much invented. So is St. Patrick’s Day. Cinco de Mayo is an excuse to pig out on Mexican food, and the beer isn’t green, so what’s not to like?

    Carrot cake was purportedly invented by a guy who had a massive supply of dehydrated carrots to unload, post-WWII. I’ll believe it. You want nasty food, THAT’S nasty.

  60. I, too, am a G.B.C. hater. Once heard someone refer to it as “snotty green beans” agreed with them and haven’t looked back! ;)

  61. I don’t mind the greenbean casserole. Not a fave, but I’ll eat it.

    I wanted to avoid any issues with blood diamonds, and also felt that they didn’t mean anything to me or my fiance, so when we started shopping around, I suggested a pearl. Her degree is in Marine Biology, she loves all things ocean, pearls represent the moon and all things feminine, and finally, it resembled the singing ring in the miniseries “10th Kingdom”. She loves that show.

  62. My mom makes the worst green bean casserole ever. She dumps a can of beans and a can of cream o’mushroom soup in a pan and heats it up. That’s it. Last year my husband made real green bean casserole for Thanksgiving – fresh green beans, golden mushroom soup, fried onions, baked in the oven. My nephew took one bite and said the beans were too crunchy. So there went mom into the kitchen (in the middle of dinner) to heat up canned beans and cream o’yuck for Mr. Picky.
    I find diamonds boring, but at the same time, too flashy for my style. My husband and I have black titanium wedding bands.

  63. I had a bitty diamond on my wedding ring. Stupid thing kept getting caught on things. So, hubby & I both have silver Celtic knotwork rings, a whopping $25.00 each.

    We both love green bean casserole, and I’ve even tossed tuna in it.

    And Valentine’s Day candy?
    We wait for a few days after & get the stuff at 50% off. It tastes every bit as good…

  64. Carol-OMG-Cream o’ Yuck…(snort)..THAT’S funny!

  65. Hah, yes, Paula, all holiday candy is best bought after the holiday. Early mornings on Feb 15, my mother has seen people piling their carts with candy.

    And I’d prefer an emerald, myself. Although there is one whopper of a family ring I wouldn’t mind. It helps that there’s a funny story about it.

  66. I prefer my created diamond – I don’t have to worry about people in Sierra Leone getting killed over it – it looks pretty and it didn’t cost a fortune…although I would love to have a fire opal for a wedding ring!

  67. I only have a diamond ring because my engagement ring is a family heirloom. The main diamond is about a 1/2 caret with smaller diamonds to each side. But the setting is very unique and I get compliments all the time. This ring means a lot to me and not because it’s a diamond ring.
    I love GBC and make it every holiday dinner. One year I used fresh beans, but didn’t cook them beforehand. Let’s just say it was very crunchy and not from the fried onions!

  68. Early Thanksgiving should be on the list. Roosevelt moved it up a week to extend the shopping season.

  69. Conflicted information on this site from a later post:
    5 Famous Christmas Songs Written by Jewish Songwriters
    by David K. Israel – December 24, 2008 – 12:19 AM
    “Rudolph, the Red-Nosed Reindeer”

    Written by: Johnny Marks in 1949

    Based on: a poem/story penned by Marks’ brother-in-law, who invented Rudolph

    So… which is it. a Poem and song by Mark’s brother in law (Irving Berlin) or a department store worker?

  70. Hey Clare. I don’t think the information is conflicting. David didn’t say Irving Berlin had anything to do with this song. This is from the Songwriters Hall of Fame:

    “In 1949, Johnny Marks formed St. Nicholas Music. His wealthy catalog includes stellar contemporary Christmas carols most notably “Rudolf the Red-Nosed Reindeer”. The song was based on a poem by the same name, written by Marks’ brother-in-law, Robert L. May.”

  71. My husband bought my diamond engagement ring (nearly a carat) at a local pawn shop. We would NEVER have been able to afford such a fabulous ring (high sparkle and no flaws) brand new.

    Diamond is my birthstone as well so I didn’t want a colored stone for the engagement ring that I would be wearing every day.

    Rudolph The Red Nosed Reindeer was my FAVORITE song as a child.

  72. I’m new to this thing called the “internet” and I just spent a few very enjoyable minutes reading some clever comments (especially the GBC-yuck). It DOES look like snot! I am house-bound with Chronic Pain Syndrome and never get out to talk to anyone so it’s been a real joy! Jefferson Lives has it right, the addition of “under god” has always bothered me, I used to get hit on the head/hand with a ruler by my first grade teacher for NOT saying it,(I am an Atheist). This is my second attempt at contacting the great masses (internet). As for diamonds or aany jewelry… give me a horse or a dog any day!

  73. love the diamond one… i love them, but only when they are uncut. Thats where the beauty of the stone really lies.. no matter how big the size.. :)

  74. I knew about the diamond one. If you look around and read closely, you will discover that not only are diamonds nowhere near as rare as DeBeers would have you believe. Bought my wife a 4.5ct tanzanite ring (less than 10000 cts in existence total) and she loves it. Much more symbolic of the rarity of real love…

  75. My mom has been telling me all my life to accept nothing less than an “equal to two months of his wages” hunk of crystallized carbon on gold for an engagement ring. After seeing “Blood Diamond” and hearing of the atrocities committed by the DeBeers Co., I decided i’d never accept a new diamond. Two weeks ago I happily accepted a silver ring with cubic zirconia, from a man that is changing everything in his life so we can be together as soon as possible. :)

  76. For the best green bean casserole of your life add a few dashes of Worcestershire sauce and use Campbells Golden Mushroom soup instead of regular. It has a whole new level of flavor and it is phenomenal.

    I also have a sapphire ring! :)

  77. I would want a “blood diamond”. They are mined in war torn areas and pay for an insurgency. Now that really symbolizes love.

  78. My first wedding ring was an emerald that he bought at an antique store. I loved it. My current ring is gold signet ring. My husband and I designed our own coat of arms featuring symbols that meant something to us. Knowing that we have the only two rings in the world with that design is really lovely.

    As to the dreaded green bean casserole — my mom is a notoriously awful cook. Thanksgiving often includes mashed potatoes from a box. She makes the green beans every year and nobody but her eats them.

  79. Valentine’s Day is a big rip-off, and so are Mother’s and Father’s Days! People only realize their love for their parents or “valentines” on that specific day??

  80. Always go to a family jeweler, not a chain or mall store. You’ll get better quality gems and better service. I got a small double pink sapphire engagement ring for our 18th wedding anniversary (couldn’t afford a ring earlier) and now wear a 1930-vintage filigree ring with four small diamonds. If you can afford a good quality diamond, you’ll never get tired of the fire, but it’s very hard to find affordable stones without dead spots or bad facets.

  81. GBC – Saute a chopped onion, and add it to the gb mix. Use Golden Mushroom soup, add half a block of melted Velveeta, and add double the crunchy onions
    It’s amazing, I make it throughout the year.

    I have a lovely star ruby, way prettier ( to me) than a shiny hunk of pressed carbon.

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