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Erica Palan
From Zippo Cars to the Peepmobile: 7 Bizarre Marketing Vehicles
by Erica Palan - December 31, 2008 - 8:20 AM

If your college was anything like mine, a day didn’t go by without some company giving out free samples in wacky cars. The Red Bull car even had its own parking space down the street from the dorms. (Trying to resist the temptation when walking past a giant can of Red Bull before an early class is absolute torture.) Here are seven examples of even weirder promotional vehicles.

1. The Zippo Car

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Built in 1947 for $25,000, the Zippo Car was a Chrysler Saratoga with two gigantic lighters sporting neon flames. The Zippo Car was used for fairs, expos and parades between 1948 and 1949, but mysteriously disappeared sometime in the 1950’s when it was left at a Pittsburgh dealership for reconstruction and never returned. In 1996, Zippo commissioned a replica of the original Zippo car, and in 1998 the second Chrysler Saratoga—New Yorker was unveiled at the Zippo/Case Visitors Center.

2. Chock Full o’ Nuts Truck

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The Chock Full o’ Nuts novelty truck first appeared publicly in the late 1930s shortly after the coffee company originated in New York City. The vehicle was designed to resemble a comfortable cabin with a screened in porch—just the kind of place where you’d want to enjoy your morning java. The Chock Full o’ Nuts brand has been owned by dessert queen Sara Lee since the year 2000. Image via JAMD.

3. The Children’s Shoemaker Car

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This shoe may look a little like something out of a nursery rhyme, but it is actually a promotional vehicle created for Daniel Neal, The Children’s Shoemaker, a business that originated in 1837 in London. The shoe was built on a 1921 Ford Model T with coachwork done by Riverside Motor Works. Presumably the message on the wheels is a brand of shoes.

4. Oscar Mayer Weinermobile

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Invented in 1936 by Carl G. Mayer (nephew of namesake Oscar), the Weinermobile has evolved over the years and the massive hot dog can currently be seen atop many different vehicles. Gas rationing kept the promotional car off the road during World War II, but in the 1950s, Oscar Mayer and the Gerstenslager Company created several new vehicles using Dodge and Jeep chassis. These vehicle were driven by “Little Oscar” who would frequent festivals and parades as well as visiting schools and children’s hospitals. In 1988, Oscar Mayer launched its Hotdogger program, where recent college graduates were hired to drive the Wienermobile through various parts of the nation and abroad. There are currently six Wienermobiles in existence.

5. The Voxmobile

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In 1967, Warren Hampton of the musical equipment manufacturer Vox approached famous car customizer George Barris to build a Voxmobile guitar auto. His idea was to fabricate a custom roadster that would function both as a car and as a mobile amplifier, designed to be used for promotional purposes. The Voxmobile, released in 1968, features a Vox guitar silhouette that serves as a functioning amp capable of supporting up to 32 guitars as well as featuring a working Vox organ in the rear deck. In all, there are two main drive speakers mounted atop the intake manifold, five 12-inch speakers, one 18-inch bass speaker and four tweeters. The entire vehicle is worth $30,000 and is drivable.

6. The Spammobile

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This giant blue trolley drives all over the country giving out free samples of delicious Spam products. Inside, the vehicle only seats two passengers to accommodate mass quantities of canned ham and the electric griddle necessary for cooking Spamburgers. The license plate of the Spammobile reads “Spam37,” the number 37 being a reference to 1937, the year Spam was invented.

7. The Peepster

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Much like the Spammobile, Just Born, the company responsible for marshmallow Peeps as well as Mike and Ikes and Peanut Chews, has a large bus that tours the nation. However, the Bethlehem, Pa-based candy company also has a smaller promotional vehicle—the Peepster. A bright yellow Volkswagen Beetle with a five-foot tall yellow marshmallow chick on top, the car can often be seen cruising around the tri-state area.

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Comments (11)
  1. Oh I wish I were an Oscar Mayer weiner… that is what I’d truly like to be-e-e. ‘Cause if I were an Oscar Mayer weiner… everyone would be in love with me..

    The only hot dog I’ll eat.

  2. I work 2 miles from Just Born, and they have a cage they park the peep mobile in that you can see from the road. apparently trying to steal or vandalize it is popular?

  3. Phat Pheet? That could easily be a brand that came out three years ago.

  4. An iconic one in Canada would be the Red Bull Mini Cooper you see driving around all the time.

  5. Waiting to see the Planters “NutMobile” following the Oscar Mayer “WeinerMobile” in a parade or something.

  6. What about that Goldfish mobile? When the Olympics came to Salt Lake I remember seeing it in an Albertson’s parking lot. It was a purple car with a giant goldfish on top. Pretty nifty, that’s what I say.

  7. Before there were Trucknutz…there was the Chock Full o’ Nuts Truck.

    –ESJ

  8. So…what powers the zippo car? That should be a racecar wtih flames shooting out the back

  9. I have to give a local shout out to Seattle’s Lincoln Toe Truck. Which looked like a foot: pink, with five digits and full towing capability.

    (At least, it used to be functional. And there used to be two of them.)

  10. 7 Bizarre Marketing Vehicles | Deliggit.com…

    \r\nIf your college was anything like mine, a day didnt go by without some company gi…

  11. Nice mention of the Toe Truck, James. A true Seattle icon. It now resides at the Seattle Museum of History and Industry. A great place to kill about 3 hours on a rainy day.

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