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Are you planning to see the new Will Ferrell movie, Land of the Lost? The star has been promoting it for weeks, with appearances on everything from Conan to SNL. These promotional tactics are the norm, but recently I noticed Mr. Ferrell was trying a new way to increase his visibility. The star has launched Will Ferrell Sunscreen, a line of products including “Sun Stroke” and “Forbidden Fruit,” with 100% of the proceeds going to Cancer for College. While this celebrity product is clearly benefiting from the comedic effect of a semi-clad Will Ferrell on the package, many other celebrity products have been just as humorous. The question is, did they want to be?
Oh, what might have been. In several interviews, Hulk Hogan has claimed that the George Foreman Grill was originally offered to him, but he didn’t respond in time. The manufacturer then called George Foreman, who chose to endorse the grill instead of a blender, which became the Hulk Hogan Thunder Mixer. On an episode of his show Hogan Knows Best, the Hulkster explained that whenever he thinks about investing in something big, he thinks about what happened with the grill and the shake-mixer. Evidently, the experience didn’t keep him from future product deals, as he has since endorsed The Hulk Hogan Ultimate Grill, a Hogan energy drink, and the microwaveable Hulkster Burger. Hogan antacids should be just around the corner.

This may be my favorite – Rocky sold pudding! Now I realize it’s actually a high-protein snack for people who want to add protein to their diet, but I really don’t care. It’s still called Sylvester Stallone Pudding, and that’s funny. There are still sites that sell this product, but it’s listed as discontinued, which is too bad for Sly. But he does have a movie coming out next year, so hopefully he’s got one more comeback in him.
So you’re telling me Jessica Simpson has baggage. Seriously, Jessica is putting together quite the collection of Simpson-branded products. The Jessica Simpson collection includes apparel, jewelry, and fragrances. And just this year, a line of luggage – including travel bags and business cases – was added. I don’t know how I feel about a Jessica Simpson business case. It might be a good place to keep your Hello Kitty cell phone, but I shouldn’t judge.

Did you know there is actually an entire line of Cheech Foods? The line of Cheech hot sauces includes Smokin’ Chipotle, Gnarly Garlic, and Mojo Mango. You have to believe Mr. Marin welcomes the comedic overtones of a hot sauce endorsed by a famous stoner. And remember, the Cheech three pack makes a great holiday gift.

Honestly, I didn’t even know what limoncello was. But I’m buying whatever Danny DeVito is selling. You may recall, Danny DeVito once appeared on The View in a somewhat inebriated state, and at the time he blamed it on too many limoncellos with George Clooney. So the fact that he’s now endorsing this lemon-flavored Italian liqueur leads me to believe one thing – he knows the product. Danny DeVito’s Limoncello is made from the zest of organic lemons, is best served ice-cold or on the rocks, and if possible, should always be enjoyed in the company of one or more Hollywood superstars.
There’s something funny about combining “award winning actress” with “Greek salad dressing.” It’s not like you can pick up a bottle of Larry Olivier’s Ranch Supreme at your local grocer. And I know what you’re thinking, but for some reason it just works better with Paul Newman than it does for Olympia Dukakis. The fact that I can’t find a site that sells the product leads me to believe consumers felt the same way.
I’m cheating a little on this one. William Shatner Ketchup was a one-time promotional product for “Heinz Pours It On For Charity,” an auction at Sotheby’s in New York sponsored by the Heinz Ketchup Celebrity Talking Labels campaign. At the event, four Swarovski-Jeweled Heinz Ketchup bottles were auctioned off, with proceeds going to local charities. Now you’ll have to excuse me, as typing “celebrity talking labels” and “jeweled ketchup bottles” has left me a little confused and groggy.
And finally, we come to the Donald. Mr. Trump is another celebrity who has lent his very valuable name to several products. You can sink your teeth into a Trump Steak, or even have a shot of Trump Vodka, which is surprising when you consider the Donald has never been a drinker. But for this list, I selected the Trump Home Collection. This very elegant line of home products includes everything from living room furniture to bedroom sets. But the specific product that caught my eye was Trump Floor Coverings. That’s right, in 2007, The Miresco Decorative Rug Company launched a line of Trump Rugs. And that’s all I’m going to say about that.
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Steven Seagal’s Energy Drink is still one of my all time favorites. The website is among the greatest things on the internet (if you ignore all the actually great things on there).
posted by EMStoveken on 6-4-2009 at 1:05 pm
I wonder who feels compelled to buy sheets because The Donald’s name is on the label? At least Martha Stewart has made her name in the home products arena… Sylvester Stallone protein pudding makes more sense to me than all this Trump stuff. I could maybe see Donald Trump hair products…. HA!
posted by Hyacinth on 6-4-2009 at 1:23 pm
About 2 years ago, I was at a small gathering with Ron Jeremy. He had a bag of his own brand of Beef Jerky and rolling papers.
Needless to say, it was awkward.
posted by Jon on 6-4-2009 at 1:44 pm
Jon, I assume that by “awkward” you mean “Awesomely Surreal” Right?
posted by EMStoveken on 6-4-2009 at 1:55 pm
I actually have the Cheech Hot Sauces. Found them in Home Goods on sale (Home Goods is the Housewares section of TJMaxx). They’re not bad. I think the ‘kind of mexican’ theme cheech has been going with for years still tickles my sense of irony (he’s Persian).
posted by Rich on 6-4-2009 at 2:31 pm
Shatner wasn’t the only one to have his name on Heinz ketchup for that campaign…I seem to recall others around that time, including Lindsay Lohan?
posted by Liz on 6-4-2009 at 4:20 pm
Don’t forget the Jessica Simpson brand Hair extensions. She teamed up with celebrity hiar stylist Ken Paves to create a hair extensions line…….
posted by hannah on 6-4-2009 at 6:27 pm
Can’t believe you left off Paul Newman. He had a whole line of stuff (salad dressings, popcorn) and the money went to a charitable cause.
posted by plantlady on 6-4-2009 at 6:57 pm
The latest, Donald Trump has put his name on a new network marketing company,”The Trump Network” Learn how YOU can capitalize on his brand-before the media blitz begins!
posted by Chad Rogers on 6-4-2009 at 10:30 pm
Rich, didn’t know that about Cheech. Thanks very much.
PlantLady, the article was actually meant to highlight strange (funny, unsuccessful) celebrity products. Mr. Newman’s line of products is probablty one of the most successful in history, so I didn’t think he should be included.
posted by Jellio on 6-5-2009 at 5:39 am
I’ve actually tried that Danny DeVito Limoncello. OMG………was it AWFUL. I was aware of what Limoncello is and how it should be made and how it should taste. This was just gross. Honestly, I sort of blocked it out what it exactly tasted like but it was not good.
posted by nihil on 6-5-2009 at 9:45 am
I got Trump cologne as a gift. It’s not bad.
posted by Jim on 6-5-2009 at 10:34 am
I agree. Paul Newman doesn’t belong here in this list.
That first picture of Farrell on the Sunblock bottle looks like the Coppertone girl – minus the dog. Funny.
posted by Nerak on 6-5-2009 at 1:20 pm
Santana DVX Sparkling Wine is a personal favorite. The Lonely Island (Andy Samberg’s band) enjoys promoting it. There is even a line in “On a Boat” about it.
He also has a line of women’s shoes.
posted by N on 6-6-2009 at 12:49 pm
I actually have a bottle of that Olympia Dukakis Greek dressing in my fridge.
It isn’t very good.
posted by sandy on 6-6-2009 at 10:57 pm
to Rich, I don’t proclaim to be a Cheech Marin expert, but where did you get that he is of Persian descent from? neither wikipedia nor IMDb indicate that he’s anything other than Mexican American
posted by Bill on 6-6-2009 at 11:13 pm
The Cheech hotsauce made me say outloud “bulls***, there is not!”
I checked. Yeah, there is. I got to find this stuff.
posted by vegasgirl on 6-7-2009 at 2:10 am
I think Marilyn Manson has his own brand of absinthe out there.
posted by Layla on 6-7-2009 at 4:04 pm
To Rich and Bill and Jellio (and anyone else wondering)
Apparently Cheech is not Persian, he is Mexican American.
There was apparently an error in Wikipedia when an editor misunderstood a comment Cheech said in jest.
Linked my name with the referrence info.
posted by Dazee on 6-11-2009 at 8:23 pm
[...] Mental Floss: Just because a celebrity endorses it doesn’t make it great. [...]
posted by Unique Celebrity Products | Business News on 7-17-2009 at 4:04 pm
[...] mental_floss Blog » Sly Stallone Pudding & 7 More Unique Celebrity While this celebrity product is clearly benefiting from the comedic effect of a semi-clad Will Ferrell on the package, many other celebrity products have been just as humorous. [...]
posted by Celebrities Products - Celebrity Endorsements - The Easy Way to Get Your Products and | Consumer Product Information on 10-2-2009 at 8:13 pm