Comments on: McDonald’s Food Created Using CGI

By: Kelsey

Kelsey — Thu, 23 Jul 2009 18:45:53 +0000

I think the Dr. Pepper looks especially amazing…I like how the drop slides down the side of the glass…totally makes me crave a DP!

By: eBac

eBac — Thu, 23 Jul 2009 18:14:36 +0000

I wish I could make 3D that looked that good. :D

By: Eric

Eric — Thu, 23 Jul 2009 18:04:02 +0000

Coming from someone who works with commercial CG on a daily basis, understand that the method these guys are working in is closer to a “photographic” technique than a CG technique. The only thing “rendered” using lights in scene appears to be the doctor pepper…and as far as “real or fake” just know that most product shots you’ll ever see don’t represent anything CLOSE to the reality of what you’re purchasing…it’s been that way since well before I was born anyway.

By: k

Thu, 23 Jul 2009 16:57:02 +0000

The fries don’t look real, especially at the begining. The rest looks real.

By: EMStoveken

EMStoveken — Thu, 23 Jul 2009 14:56:29 +0000

Isn’t this illegal? I seem to remember reading not so long ago about food stylists whose job it was to take the exact food being served/sold and making sure it looked positively mouth-watering for advertising purposes. All this done because of some regulation requiring actual product be used in advertising. (i.e. they use elmer’s glue for milk on cereal boxes, because they are not selling milk, but they must use the actual cereal (even if it means sifting through thousands of individual flakes to find the most appealing ones))

Or does that only apply to photos on product packaging?

By: Bihner

Bihner — Thu, 23 Jul 2009 14:39:33 +0000

They couldn’t just have a couple of stunt-double Big Mac’s, fries, and Dr. Pepper laying around the set to shoot a commercial? Does it really take that long shoot a commercial where you have to worry about wilting lettuce? (Did they use heat lamps to light up the set?). I kind of understand melting ice. By the way, it’s nice to see Dr. Pepper in the spotlight in a McDonald’s commercial. No Coke or Pepsi.

By: English Teacher

English Teacher — Thu, 23 Jul 2009 14:14:49 +0000

The worst thing about this commercial has nothing to do with the food – it’s the words! “…go perfect together”? Should be perfectly, idiots! Learn the English language!

By: Craig

Craig — Thu, 23 Jul 2009 13:28:18 +0000

[insert not-so-clever joke about the quality of McDonald's food]

By: Izaak

Izaak — Thu, 23 Jul 2009 04:28:44 +0000

I don’t see how it could be much different, seeing as how there is as much synthetic stuff in the real thing as there is in that CGI.

By: PartiallyDeflected

PartiallyDeflected — Thu, 23 Jul 2009 03:18:42 +0000

Probably tastes much better than the real stuff.