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Since I moved to London, I’ve gotten used to things being just a bit different: Sure, there’s the whole accent thing and the driving on the other side of the road and the insertion of u’s where they hadn’t been before, but I mean the much more subtle differences – like Waldo.
With his trademark red-and-white striped shirt, his knit cap topped with a pom-pom, glasses and walking stick, Waldo has wended his way through virtually every country on every continent, through time and space and imagination, the sets of Hollywood movies and the pages of beloved books.
And Where’s Waldo? you ask? Everywhere. His books have sold more than 50 million copies worldwide and have been translated into over 25 languages, and as a character, Waldo has become an icon, appearing on TV shows such as The Simpsons, Friends and Frasier. Waldo even made it onto the cover of Rolling Stone.

But here in the UK, Waldo is Wally.
And, shockingly enough, Waldo was actually Wally first – and he’s British. Wally was the brainchild of Martin Handford, an illustrator born in the Greater London neighborhood of Hampstead. Handford said that growing up, his earliest influences were large-scale cinema epics, the kinds of movies with large crowd scenes, which he would then try to recreate with pen and paper.
Already a known illustrator who specialized in crowd scenes, Handford was asked to put together a book of his work – and voila! Wally was born, a visual tie-in that kept continuity from scene to scene.
Eventually, after publishers bought the book, Wally evolved into the bespectacled bumbling traveler we now know: In a typical book, Wally/Waldo carries his trademark walking stick, in addition to 11 other items that are designed to help him on his travels: kettle, mallet, cup, backpack, sleeping bag, binoculars, camera, snorkel, belt, bag and a shovel. Waldo, however, isn’t particularly good at keeping track of his items and so, on each page, he loses one, requiring the reader to help him find it. To find him and his lost item, readers are tasked with visually sorting through vast scenes, often rife with visual puns and humor (sometimes a bit risqué humor at that).
The book series launched in 1987 in the UK, with Wally as its titular character; later that same year, the series was launched in the US, where Wally was introduced as Waldo. The series took off, becoming a sensation within only a few years and eventually morphing into a TV series in both the US and the UK, a comic strip, several video games (including one due out this September from Ubisoft), and even a few magazines (in the UK and Australia, Wally went on weekly adventures to new countries, which he reported on his children’s geographical and cultural magazine, Wally’s World).
By 1997, when the publishers of the books came out with Where’s Waldo? The Wonder Book, the Waldo world also had several new characters to find: Woof, Waldo/Wally’s faithful canine companion; Wenda, Waldo’s girlfriend and the “one who takes pictures,” according to the introduction to The Wonder Book; Wizard Whitebeard, whose magic allows the apparently jobless Waldo to travel as much as he does; and Odlaw, whose mean disposition, black-and-yellow striped clothing and slick mustache make him the villain in the Waldo-verse.
But not only has this international man of mystery gotten lost in scenes across the world, but so has his original identity. Continuing the pattern started with its introduction to the US, Wally got a new name and it seems, a new attitude with every country he was introduced. In some countries, Waldo retained the whimsical ‘w’ in his name: For example, in Germany, he’s Walter (“Wo ist Walter?”) and in Norway, he’s Willy (“Der hvor er Willy?”). But in France, he became Charlie (“Ou est Charlie?”), in Denmark, Holger and in Israel, Effi. According to Wikipedia (and therefore not entirely to be believed), American Waldo is a hipper, more “tech-savvy” traveler, while British Wally is a bit of a dork.
These days, Waldo and Wally (and Walter, Willy, Charlie, Holger and Effy) have been popping up in some pretty interesting places – and in some cases, in incredibly large numbers. This April, students at Rutgers University earned a Guinness Book of World Records distinction for the most number of people dressed as Waldo in one place.

In 2006, Waldo met with a bit of misadventure: According to Internet lore, he appeared in a field of corpses, with an arrow through his head, in a single frame of the theatrical release of the film Apocalypto. And that’s not all: Now that Google Streetview has canvassed more of the earth, Waldo/Wally was recently seen at 77 Putney High Street in London; in 2008, Google Earth made a 55-foot tall version of Wally on top of a building visible; he’s been found in some pretty atrocious fanfiction on the Internet; and he even made an appearance at this year’s ComicCon, flanked by two scantily clad Waldettes.
Word also has it that we might be seeing more of Waldo in the near future – Universal has recently acquired the rights to the Where’s Waldo? franchise and plans to make the beloved if plot-less books into a live action family film.
So, who do you think should play Waldo in the movie? Do you have any Waldo memories that stand out (say, the nearly topless lady in the beach scene)? Waldo/Wally turns 22 on September 21 – any plans to celebrate the worldwide wanderer’s birthday?
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In Argentina (and I assume the Spanish-speaking world) he’s also known as Wally. My brother and I loved the “¿Dónde está Wally?” books :)
posted by Maria on 8-3-2009 at 3:30 pm
I do remember the topless scene, and discovering it when i was but a wee lad. However, it didn’t scar me for life, nor did it effect me any other way. I assumed that people tended to lose their clothing at the beach on a regular basis. I based that assumption on the coppertone labels, America’s Funniest Videos, and various prime time TV shows that I happened to be aloud to stay up and watch that night.
As far as who should play the main character….me.
posted by Steven on 8-3-2009 at 3:40 pm
Johnny Depp should play Waldo/Wally. Who else?!
posted by Hyacinth on 8-3-2009 at 3:50 pm
Johnny Depp should play Waldo. Of course.
posted by Dorothea on 8-3-2009 at 4:27 pm
I definitely remember the nearly-topless woman. Being no more than eight at the time, I found it funny (and still do!) I also vividly recall another Waldo scene with a streaker being chased by the police.
posted by Vanessa on 8-3-2009 at 4:42 pm
All of the Where’s Waldo books came with us on long drives to vacation places.
I’m sure my parents would like to personally award Martin Handford with diamonds and pearls.
posted by holly on 8-3-2009 at 4:43 pm
I would love to see Will Arnett play Waldo. Heck, throw in Amy Polher as the topless lady!
posted by Kate on 8-3-2009 at 4:54 pm
Christopher Mintz-Plasse (McLovin/ Role Models): Age appropriate and kinda geeky.
Jay Baruchel (Tropic Thunder/ Fan Boys/ I Am Reef Fish): Also age appropriate- he is an incredibly long individual so that would help.
posted by Katrina on 8-3-2009 at 5:13 pm
when I was in 4th grade the school librarian did a display for banned books week in which all the books we had on the top 100 banned books list were placed in a cage. waldo was near the top. we were all dying to know what was wrong with waldo! the teacher told us and after banned books week was over one of the boys in the class succeeded in finding the image of a female breast in profile. it was all very exciting.
fast forward to college. it’s Halloween and my 21st birthday. house party at my friend’s place. another friend, Joe, has been tasked with getting me smashed and then home safely. Joe did not believe me when I warned him I was a lightweight. 1 beer, 2 cups of “punch” and 3 jello shots later I’m seriously messed up (drunkest I’ve ever been). Joe is chatting up a girl and is not ready to leave so he parks me on a couch and instructs me to stay there until he comes to get me. I’m in no condition to walk on my own, so I obey. there are a stack of where’s waldo books on the coffee table. I begin chatting with those around me about the banning of waldo. people refuse to believe me. so I start searching for the aforementioned moment of nudity… Joe comes to check on me, people come and go from the couch area, and eventually I found what I was looking for. at the top of my lungs I scream “I FOUND THE BOOBIE!!!!!” of course, the music is in a lull and everyone looks at me. and that is how waldo made my 21st birthday.
posted by moonablaze on 8-3-2009 at 7:30 pm
do you have any of those where’s waldo books or anything from the vampire’s point of view?
posted by kat on 8-3-2009 at 8:41 pm
wow…that was a great story, moonablaze! i laughed out loud!!!
tee hee – my reCAPTCHA: cheekily Photograph
posted by C on 8-3-2009 at 10:41 pm
That guy from that 70s show who plays Eric should play waldo. I remember he has an unusual name, i think its topher grace.
posted by V on 8-3-2009 at 11:09 pm
I would tear up the library looking for his books. I feel like I saw a lot of side boobage in the Wally books. Or maybe I’m trippin’…
Does anyone remember the Egypt scene, I feel like it was chock full of side boob?
ReCaptcha: probes Gerald
Poor Gerald. lol!
posted by Chrystani on 8-4-2009 at 11:05 am
I think Wes Anderson should do the Where’s Waldo movie. That would be sufficiently surreal.
I vote for Jeff Goldblum as Waldo – though that does leave open the question of what roles Owen Wilson and Jason Schwartzman would have.
posted by Bert on 8-4-2009 at 11:20 am
I think Justin Long would make a fantastic Waldo.
@ Vanessa – I remember the streaker!
posted by Hastings on 8-4-2009 at 11:45 am
tom cruise or will ferrel for waldo xD.
posted by Julia on 8-19-2009 at 11:13 am