While I’m a true and tried Apple user, I’ve been eyeing the Microsoft Zune with curiosity—not so much because I want one, but because I’m dying to know how the supposed “iPod killer” plans on positioning itself. In any case, I’ve stumbled onto two ads recently, one of which I find thoroughly endearing, and the other completely disturbing. Here’s the one that’s too cute not to post.
It’s done in a total Tim Burton style, and uses delicious music from M. Ward. I’m not sure whether people who are unfamiliar with the product know about the sharing tunes function (you can supposedly beam your favorite songs over to friends’ Zune for them to listen to), but the concept’s nicely illustrated if you know about it aforehand.
Of course, the ad that I find a lot less likable is this one. It also plays off the sharing function, though it involves a cartoon lion constantly mauling his friend. I’m guessing if the Zune goes in this direction, they’ll have a far more limited audience. Links via Adfreak.
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I understand that the person receiving a Zune shared file can only listen to the song for 3 days and then they have to purchase.
So…
In the first example would the recipients of the kindness end up hungry again in the near future? (Just like eating Chinese stir fry)
In the second commercial, am I to understand that 3 days of a good song is equivalent to giving a limb to a friend?
posted by n2y2 on 12-11-2006 at 3:17 pm
Knowing what I know now, thanks to the comment above, I would say that the second one signifies the brief amount of satisfaction one would get from getting a song from a friend. In other words, when the lion steals and eats the limbs his hunger is only quenched briefly and keeps coming back.
posted by Cameron on 12-11-2006 at 5:37 pm
That thing in the 1st commercial, with the regenerating chocolate chip cookie, looks like a butt-baby.
posted by Amanda on 12-12-2006 at 11:06 am