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Jason English
The Booming Baby Stuff Industry
by Jason English - February 9, 2007 - 3:47 PM

bruschi_onesie.jpg

My wife and I attended our littlest neighbor’s first birthday party last weekend. I continue to be fascinated by advancements in the baby stuff industry. While I’m well aware of similar progress with pet stuff – like PetCell, the first cell phone for dogs – it’s fun to see products targeted towards the upwardly mobile infant.

Americans spend $28.5 billion on baby goods each year, including $12 billion on baby clothes. Let’s see what that money is buying.

• The New England Patriots Tedy Bruschi onesie (above) is perfect for gameday.

lil_pimpin_brown_white_ones.gif • Not all eight-month-olds are sports fans. Consider a Lil’ Pimpin onesie from The Retro Baby. Other choices include “Nobody Puts Baby In The Corner,” “Party At My Crib” and “I Like To Hit The Bottle.”

Picture 9.jpg• The Color of Dissent, a coloring book available at BabyWit.com that “celebrates revolutionaries and political visionaries in American history in an effort to expose children to the truths and individuals that are rarely, if ever, taught in school.”

oreillyfactor.jpg• Let’s be fair and balanced and also plug The O’Reilly Factor For Kids.

What’s the greatest/craziest item you’ve seen targeted towards our extreme youth?

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Comments (5)

  1. No product in particular, but I love the fact that pants for 6-month olds have pockets. What are these kids keeping in their pockets?

    Also, i get a kick out of treads on socks/slippers for kids who can’t even stand up yet.

    posted by Bill T on 2-9-2007 at 6:49 pm

  2. @Bill T

    marbles, buttons, candy, gum, dust bunnies and other things that rugrats are not supposed to have but somehow still manage to get their adorable tiny hands on!

    posted by moonablaze on 2-9-2007 at 7:42 pm

  3. Baby movies. I really don’t understand that. I mean, yes they are supposed to be teaching the kids, but really. There has to be something better than plopping your infant in front of the TV.

    posted by Janel on 2-10-2007 at 11:56 pm

  4. I really like baby clothes like the little onesies pictured here. I found similar ones over at http://www.sandboxcouture.com. They say My dad rocks, and chicks dig me! Too cool!

    posted by Alex on 2-28-2007 at 1:28 am

  5. As the artist on Color of Dissent, I just thought I would tell you not to be so quick to promote the books. The owner of Babywit.com is selling all the books under false pretenses and basically pocketing all the money. Furthermore, she is in breach of an agreement with me and the book’s creator.

    posted by ZeeS on 6-28-2007 at 6:04 pm

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