Where Knowledge Junkies Get Their Fix
Mangesh Hattikudur
Bull Shui
by Mangesh Hattikudur - June 27, 2006 - 9:26 AM

According to this story on CNN.com several Indian companies have been disappointed with the internet traffic on their homepages. And because they’ve already tried spending tons on flashy solutions, and still watched their traffic rankings drop, many a company is trying a different tack – Feng Shui. That’s right, modern corporations are hiring Feng Shui and Vaastu Shastra (an Indian design philosophy based on balance) experts to help balance their web pages, bring harmony between man and the environment, and of course, rake in the dough. Of course, it isn’t just Vaastu which the companies are doling out for; consultants also advise on how to set up your navigation bar, the size and colors of graphics, and the sounds to place behind your webpage based on astrology, numerology, and other “ancient sciences.” And while many clients seem happy with the results (Brijesh Agarwal of Indiamart reported that the traffic on 3 of his sites went up by 60%), mental_floss isn’t planning on using Feng Shui to guide the magazine’s web page relaunch. Instead, we’re consulting a slightly different group: 3 multi-national soothsayers, a Haitian witch doctor, and a tea leaf reader with rheumatoid arthritis. And if our traffic rankings still don’t go up, we won’t hesitate to get Ms. Cleo on the line.

Comments (1)
  1. Uproarious! I also know a good astrologer we could consult. Maybe it pays to launch when our rising sign is in the seventh house. Or some such thing.

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