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Chris Higgins
The Late Movies: Target Women (aka, TV Commercials are Stupid)
by Chris Higgins - December 2, 2009 - 10:00 PM

The Late Movies

Sarah Haskins shows ridiculous portrayals of women in TV advertising in her “Target Women” web series for Current TV. It’s full of jokes. You should watch it. It’s not annoying or preachy. That is all.

You Are Never Safe (Broadview Security)

Not even when you’re at home in broad daylight, playing soccer with your kids. “You may call these ‘commercials,’ but I like to call them ‘rape fables.’ You can buy an alarm system for only $99.99, or you, and your young, innocent daughter can be assaulted in your own home! Still on the fence? The second keypad is free!”

You’re Old (Various Drug Companies)

Haskins turned 30 this week. Science says that women with short blonde hair are at great risk of being super-duper-old when they’re 30. Let’s all freak out!

Dating Advice (Categorize Your Failures)

“A ‘Tinker Bell’ is always dating unavailable men. They’re either gay, or they’re married, or they have a girlfriend, or they’re in medical school, or they’re in A.A. …”

Laundry & Stains & Getting High on Gain Laundry Detergent

Warning: this one gets a little nuts in the middle. Not kid-appropriate. But amazing nonetheless.

Vampires

Haskins actually goes to a Twilight poster-signing event and interviews fans. Scary.

Yogurt

“Hey! Why am I holding all this yogurt? Because I’m a woman, and yogurt is the official food of women.”

Tons and Tons and Tons More

Just check out Sarah Haskins’s page and click until you’re either laughing or sad or both.

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Comments (8)

  1. This absolutely made my day, if not my whole entire week.

    posted by Chase on 12-2-2009 at 10:55 pm

  2. Love her stuff. I just found these vids a few weeks ago and spent most of a late evening watching a good majority of them.

    posted by nutmeag on 12-2-2009 at 10:55 pm

  3. Yes! I love Target Women. I found it a little over a year ago and check in every few months, then wind up watching for about an hour even if I’ve seen the episodes before. Great stuff. Thanks for highlighting the show here, Chris.

    posted by SpaceMonkeyX on 12-2-2009 at 11:22 pm

  4. I think she’s hilarious. Jezebel links to her videos often, which is where I first heard of her. Good choice!

    posted by Eve on 12-2-2009 at 11:34 pm

  5. Wow. On one hand, I keep thinking, “This should really be annoying me. I mean, how many people have mocked silly commercials?” On the other… how can I not love a show with lines like, “Europe. Everyone’s beautiful in Europe… because of those castles they live in.”

    posted by Sillstaw on 12-3-2009 at 12:36 am

  6. I have to give her mad props for the segment she did on clumsy incompetent husbands in commercials. That is a major pet peeve for me! Every commercial aimed at women as a dopey (sometimes dumpy) husband who can’t do simple things like laundry or dinner. It’s always the thin wife with the chunky husband.

    Why?? If they want those housewives to fantasize, why not use gorgeous men for the husbands?

    posted by Tracie on 12-3-2009 at 10:19 am

  7. Never seen her before but I love her stuff!! However I rate 11 on everything AND do my own laundry so she doesn’t need to worry about me hanging around her door and setting off her alarm!

    posted by Devin Greaney on 12-3-2009 at 1:57 pm

  8. Hilarious! Never seen her before either. Definitely made my day.

    Those ridiculous security commercials have always annoyed me.

    But on the laundry video, I actually had to run it back a bit because I was laughing so hard that I was missing it!

    posted by Nerak on 12-3-2009 at 5:27 pm

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