mental_floss magazine
SUBSCRIBE >
GIFT SUBSCRIPTIONS >
DIGITAL SUBSCRIPTIONS >
subscriber services >
They’re called “flash mobs,” and they started popping up in the U.S. a few years ago. Coordinated via the internet, large groups converge at a particular place, where they do … something. It almost doesn’t matter what; as evidenced by the agendas of a few early flash mobs:
“More than one hundred people converged upon the ninth floor rug department of Macy’s department store, gathering around one particular very expensive rug. Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a Love Rug, and that they made all their purchase decisions as a group.”
“About 200 people flooded the lobby and mezzanine of the Hyatt hotel in synchronized applause for about fifteen seconds.”
Public pillow fights have also been arranged, as described right here on this blog. On Wednesday, however, flash mob history was made in London’s Victoria Station. Approximately 4,000 “mobbers” jammed the station and, at exactly 6:53pm, whipped out iPods and began dancing to their own music, in what can only be described as a massive, silent and incredibly surreal rave. To get the full effect, check out this video:
I love it! We need more people doing more stuff like this all around the world – life is way too serious and people are waaay too intense…
posted by Dan M on 4-6-2007 at 3:41 pm
http://www.improveverywhere.com
Improv Everywhere is a great example of this.
posted by Sabrina on 4-6-2007 at 6:40 pm
The public pillow fights sound like a fun idea!
posted by heather on 4-6-2007 at 9:39 pm
I have a teacher who’s a former senior editor at Harper’s Magazine, and he told me that another editor invented the “flash mob” as an experiment in literary journalism a year or two ago. After coordinating dozens of events (by randomly emailing hundreds of people) it got out of his hands, and the mobs began coordinating themselves.
posted by Veronica on 4-6-2007 at 11:40 pm