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Jason English
A Naming Exercise
by Jason English - April 16, 2007 - 9:10 AM

toy_letter_blocks.jpgWe’ve done this before, deciphering famous people’s famous initials. My lasting memory from round one? Receiving angry emails about how I capitalized edward estlin cummings. People weren’t pleased and let me know it. We need some sort of Firefox plugin that checks for unauthorized capitalization and threatens to quit.

Today we’ll be deciphering the alphabet soup that is corporate America, plus examining the origins of non-acronym company names. Several of these companies claim to have dropped the names that formed their initials. This is a practice I do not accept. So save your, “AARP is no longer known as the American Association of Retired Persons” emails (and your “AARP is not part of corporate America” emails, too.)

3M – Minnesota Manufacturing & Mining
BASF – Badische Anilin und Soda Fabriken
HSBC – Hong Kong and Shanghai Banking Corporation
AARP – American Association of Retired Persons
A&W Root Beer – Named for founders Roy Allen and Frank Wright
Alcoa – Aluminum Company of America
AMC – American Multi-Cinema
Arby’s – I thought it was Roast Beef. But I learned it really came from the founding Raffel Brothers (”ar,” “bee”).
CBS – Columbia Broadcasting System
Coleco – Connecticut Leather Company
ESPN – Entertainment and Sports Programming Network
MBNA – Maryland Bank National Association
MCI – Microwave Communications Inc.
QVC – Quality, Value and Convenience
H&M – Hennes & Mauritz
Hasbro – Hassenfeld Brothers
JVC – Japan Victor Company
LoJack – The opposite of hijack.

Chime in with those I’ve missed.

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Comments (23)
  1. AT&T = American Telephone and Telegraph

  2. You forgot JPMC, JP Morgan Chase, one of the major private banks.

  3. IBM – International Business Machines
    NABISCO – National Biscuit Company

  4. Sprint – Southern Pacific Railway Integrated Networks

    BMW – Bavarian Motor Works

  5. Alcan- Aluminium Company of Canada

  6. LG (as in appliances) Lucky Goldstar (though I believe they have changed it recently)

    ADP (Automatic Data Processing)
    (had to get a plug in!) lol

  7. NCR — National Cash Register

  8. KFC – Kentucky Fried Chicken

  9. Sorry, I forgot:
    FedEx – Federal Express
    Nortel – Northern Telecom Limited

  10. VF Corp – Vanity Fair (apparel, not the magazine)

    Not really a company, but some states instead of liquor stores have state regulated ABC Stores – Alcohol Beverage Control Stores

  11. Haribo (of Gummi Bears and other candy) HARI Company of BOnn

    UPS- United Parcel Service

  12. Sabre (the parent company of Travelocity and the Roaming Gnome) once was shorthand for “Semi-Automated Business Research Environment.”

  13. What about DHL? I asked a DHL guy one day and even he didn’t know.

  14. CVS: Consumer Value Stores
    A&P: The Great Atlantic & Pacific Tea Company.

  15. IHOP – International House of Pancakes
    UPS – United Parcel Service

  16. DHL came from the names of Adrian Dalsey, Larry Hillblom and Robert Lynn.

    DHL originally carried bills of lading between Honolulu and California. AirBorne Express, originally was Airborne Flower Traffic Association of California, which hauled Hawaiian flowers to the mainland. In 2002, Deutsche Post World Net (the German post office) bought DHL and in 2003, bought AirBorne Express, merged them and repainted everything red and yellow.

  17. Necco: New England Confectionary Company

  18. C & H Sugar Stands for California and Hawaii because the Sugarcane is grown in Hawaii and processed in California.

  19. RCA – Radio Corporation of America
    CBS – Columbia Broadcasting System
    NBC – National Broadcasting Company
    ABC – American Broadcasting Company

  20. The Arby’s = “roast beef” assumption comes from an ad campaign they did in the late ’80s or early ’90s, where they said it stood for “American Roast Beef, Yes Sir.” It didn’t stick.

  21. GEICO = Government Employees Insurance Company

  22. WHAT ABOUT “F U B A R”?
    F F____D
    U UP
    B BEYOND
    A ALL
    R RECOGNITION

  23. MG (car) – Morris Garages

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