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Chris Higgins
Image Macros: I’m in Your X, Y’ing Your Z
by Chris Higgins - April 19, 2007 - 5:30 AM

Okay, now that I’ve spent the first three days of this week talking about LOL Cats, it’s time to move on to something marginally more advanced: the “I’m in Your X, Y’ing Your Z” Image Macros.

According to several web sources (which are so not-work-safe I won’t link them), this genre of Image Macros started with the statement, “I’m in your base killing your d00ds” (that last word being a Leet spelling of “dudes”), from a classic video game. Non-gamer translation: “You lose.”

This Image Macro genre first came to my attention, you guessed it, as a LOL Cat:

I'm in ur couch steelin ur change

After the jump, I explore some unique characteristics of the Image Macro, including a political Image Macro.

Of course, things had to go a level deeper than just Leet speak and cats. The day after the 2006 US Congressional Election, a version of the “I’m in your X, Y’ing your Z” Image Macro appeared showing Nancy Pelosi, the new Speaker of the US House of Representatives. Boing Boing featured the image, which read: I’m in ur house impeachin ur doodz.” (They also featured a rather wonderful LOL Bird.)

Nancy Pelosi

Five days after the election, a top 10 list appeared, with a hilarious variety of Image Macros based on the theme. My favorite:

I'm in ur base killin ur doodz

So this is fun and all, but what’s the point? Well, I believe that the Image Macro is a new form of art, native to the web. This new form has some unusual characteristics — primary being that most images are by anonymous authors (though some communities create the macros collaboratively, with known authors). The images are frequently reproduced in blogs (*ahem* like this one), in which the main attribution is simply the location where the image was found. In their inherent anonymity, Image Macros are like Graffiti (minus the tagging).

Another unusual characteristic of Image Macros is the rapid adoption and evolution of new genres. A single popular image can spawn an entire genre of Image Macros with their own syntax and style. Responses to an original image range from copycat images (if you’ll excuse the expression) to fairly complex new statements. You can see this in action in the “Invisible” LOL Cats, in which Invisible Bike leads to Invisible Bike Crash, and finally to Invisible Everything. While classical art is responsive in this way, the speed with which the genre is created, extended, and integrated with other genres is impressive.

Also, due to the sheer number of Image Macros in the wild, lots of sites have created their own collections, generally going on for many pages. We’ve linked earlier in the week to the LOL Cat blog, I Can Has Cheezburger — after being linked by Digg today, they have shut down temporarily due to excessive bandwidth usage. Each of these sites is effectively an online museum of art, curated by amateurs. You can see the influence of the curator in some collections in which images have been presented in a particular sequence (it’s a fairly crass example — not for the easily offended — but the “ceiling cat” sequence at the end of this collection shows what I mean).

Here’s a small, non-ordered collection of some LOL Cat X/Y/Z favorites, to reward you for reading this far:

I'm on yer table trimn all yer plants

Bustin ur mythz

Im in ur truck makin the duliverys

Grammar Cat

So what do you think? Do LOL Cats and X/Y/Z Image Macros qualify as art?

Tomorrow we’ll wrap up the Image Macro series with some unexpected evolutions of the form. Stay tuned!

Resources related to today’s post: LOL Cat site with lots of X/Y/Z examples (many images above are from this site). See also the collection from the “Error: Access Denied” site.

This article is part of a series. Read the rest:

Comments (10)
  1. im in ur blog, reedin ur posts!

    Thanks for the series, Higgins. Very entertaining…

  2. This stuff is like fried okra: starch, grease, and slime with just a whiff of nutrition. I’m an addict, please send more ketchup.

  3. This may have been mentioned before but I just realized that “image macros” and “lolcats” are nothing new. Anybody remember the “hang in there baby” poster of the cat haning from a branch? I have one from about 30 years ago of a cat in a toilet with the caption “good bye cruel world!”. It’s pasted on a wood frame for hanging.

  4. as a cat lover I must protest the indignity that these poor cats have suffered… as soon as I stop laughing! ROFL!

  5. GAAH. I made a XYZcat at school, but these st00pid comment entry boxes don’t allow links. d’oh.

  6. These are great! I found a few like these on the net and didn’t know about the net.

    Another trend I’m seeing is custom emoticons people use on forums. There are tons of funny, random and often wierd ones that I like to collect (not like I ever use them lol) I can’t wait to see more of these!

  7. Ceiling cat is one of my favorite cliches in fark.com’s photoshop contests.

  8. “After the jump” is a real dumb-sounding thing to say. I know this is standard “blogosphere” (also a dumb-sounding thing) talk. But can’t you find something better.

  9. LOL! lolcats r b famus.

  10. Merry Christmas!

    :)

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