
Our dog turns 22-months-old this week. That’s human months. I could do the old 1-dog-year-equals-7-human-years calculation, but I’m anti-math on Mondays. So instead I decided to hit up DogAge.com and take a fifteen-minute survey. We covered every aspect of Bailey’s life: eating habits, exercise routine, regular visitors (I named names), toys she’d want on a deserted island, Blake vs. Jordin and so on.
Halfway through, I realized I was supplying DogAge sponsor Purina with a treasure trove of consumer data. They’ll be aiming highly targeted ads at me for the rest of Bailey’s life, the length of which they can easily estimate. I feel like Michael Douglas in The Game* when he realizes all that paperwork he filled out helped decode his PINs and passwords.
I now receive regular email from DogAge; it goes to my “email I don’t want” Hotmail address, so I don’t mind. Today’s DogAge Tip is about how to prevent separation anxiety, a problem I know they know plagues us. Big Brother is watching, but at least he’s providing helpful advice.

*I saw this movie in 1998. There’s a chance this comparison is ill-conceived—a chance I’m willing to take.
Hey Bailey! ‘Walk softly and carry a big stick’, eh?
posted by JaneM on 5-29-2007 at 11:19 am
Jason – you have shared Bailey’s photos, his stats, etc but does he have a http://www.DOGSTER.com page?
posted by JaneM on 5-29-2007 at 12:23 pm
Bailey is not on Dogster, though she’s considering a LinkedIn account. And for a few hours last year, she was winning a Pikapet-dot-com photo contest. She talks of it often.
posted by Jason on 5-30-2007 at 8:37 pm