Colin Perkins
Now Brewing: Roadkill Beer
by Colin Perkins - July 23, 2010 - 10:08 AM

A brewery in Scotland has begun brewing what they claim is the world’s most potent beer. You’d think that would be enough of a marketing hook right there. But apparently not, because the most bizarre thing about The End of History beer is that it’s sold in bottles nestled inside the taxidermied bodies of dead animals. Yes, that’s correct.

This Telegraph article explains more, including the awful details of how the animals met their maker:

A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.

Wow. As if dead rodent beer wasn’t unappetizing enough, now we get to picture roadkill rodent beer. After hearing that, I don’t think there is anything that could be said about this product that would make me want to buy it.

Outfits featured on some of the animals include a kilt and a top hat.

OK, maybe that.

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Comments (9)

  1. I have no problem consuming animals for food and clothing. However, consuming them just for a funny gag seems like a waste.

    I am not outraged, but it does seem to be crossing the line in some way. Would it be so funny if it was a dog or cat they put the bottle in?

    posted by Morris on 7-23-2010 at 10:42 am

  2. To be fair, they do say that the animals are not killed for the purposes of using them as beer cozies. They’re already dead, and just the bodies are used.

    posted by tkrausse on 7-23-2010 at 10:56 am

  3. Brings a new meaning to “skunky” beer…

    posted by Jenny on 7-23-2010 at 12:15 pm

  4. Sorry, but I have to admit…this is pretty cool. Yep, I’m sick.

    posted by Pete on 7-23-2010 at 3:30 pm

  5. My husband is a home brewer and his Christmas present last year was a bottle of Sam Adams Utopias 2009. I don’t think this would deter him from trying it. Probably wouldn’t want it in the house ( the dogs might attack it).

    posted by Di on 7-23-2010 at 3:47 pm

  6. My husband wants a bottle of this. He even sent me the link to Brewdog with the subject title of the email as: “Where your next paycheck will go.”

    But since I got him Brewdog’s Sink the Bismarck for his birthday last month, I am going to ignore his request. (BTW, Sink the Bismarck is CRAZY strong. I tasted a sip and my mouth burned.)

    posted by Elissa on 7-23-2010 at 4:53 pm

  7. “Would it be so funny if it was a dog or cat they put the bottle in?”
    Funny how people will put dogs or cats above other animals.. If you eat animals why not dogs and cats????

    posted by Czar on 7-23-2010 at 6:02 pm

  8. i’ve got one sitting on my shelf.

    posted by franklin on 7-23-2010 at 6:07 pm

  9. potent rodent.

    posted by dirk alan on 7-23-2010 at 9:13 pm

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