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Ransom Riggs
Viral meme all your friends already know about, #12: Evolution
by Ransom Riggs - June 13, 2007 - 7:27 AM

I’m dusting off one of blogger Mary’s old columns — hey Newsweek, quit stealing our writers! — which previously brought you up to speed on such flash-in-the-pan memes as Loituma Girl, “Will it Blend?” and the Bananaphone. In this case, when something cost less than fifty thousand dollars to make and gets more than four million hits on YouTube, we sit up and take notice — as do a whole community of “Tubers,” as they’re known, who we can only assume sit around all day making derivative video “responses” to popular videos in an attempt to get internet famous. But we’re going to spare you the dumpster of terrible responses — this time — and just get to the good stuff. The video is by Dove, as part of their “campaign for real beauty,” and it’s a jaw-dropper:

… and here’s the best response, which is nearly as funny as the original is cool:

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Comments (8)

  1. Four million hits is nice, but I wonder how these virals (and Dove has several) affected their beauty products business. The Campaign for Real Beauty has been going for a couple of years now, and the message is still confusing- “you are beautiful just the way you are, so buy our anti-aging cream.”

    posted by Miss Cellania on 6-13-2007 at 9:39 am

  2. I think the lady in the dove film is more attractive in the “before” state.

    posted by John Dough on 6-13-2007 at 9:56 am

  3. If someone out there uglified more of these pretty boys, plain looking guys would probably get more chicks.

    posted by Ernie on 6-13-2007 at 10:24 am

  4. that was great . . .

    to Ernie: Have you actually considered that the reason you don’t get chicks is not that there are pretty boys out there, it could be that you (might) be fat, unclean, dirty, rude, weak, unconfident and/or an asshole? (I really dont know you, but allready you sound like at least %80 of the things listed above . . . not to mention whiney … all the ladies like little whiney boys …. yep). Oh and If you were trying to be funny or witty …….. YOU FAIL. (not intendig to insult you directly, but rather insult your attitude and weak spirit …. cheers!)

    posted by Twitchings on 6-13-2007 at 2:08 pm

  5. I never saw that before. That was great.

    Wow, Twitchings. Taking things a bit personally?

    posted by Alison on 6-13-2007 at 2:56 pm

  6. I thought the Dove campaign for real beauty was sweet until I learned the company that owns Dove also owns Axe body spray and Slimfast. Yeah, sure, they want women to be confident in their own skin on the Dove commercials, then perpetuate the stereotype of sex crazed, stupid, barbie beautiful, bimbos on the Axe commercials and pressure girls to be thin with Slimfast commercials. Sure would have been nice if the campaign had been sincere.

    posted by Melissa on 6-13-2007 at 9:20 pm

  7. Wow, Melissa,I didn’t know that! I mean, I knew they are selling beauty products, lotions, and potions, and then declaring that natural beauty is better, but wow, they suck. I don’t like them even more now!
    I hate those Axe commercials and all the other body spray commercials. Suggesting that women are so weak minded that at the slightest whiff of some smelly spray they turn into sex crazed lunatics.
    Sorry, I know it is just a commercial over dramatizing…:)
    And I thought that that demonstrations was so nice…hmm…

    posted by Ellen on 6-13-2007 at 9:46 pm

  8. The 13 bullets dove parody (with horror fx and makeup) was pretty great as well.

    posted by JoJo on 6-17-2007 at 11:40 am

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