Where Knowledge Junkies Get Their Fix
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Hot chicks will someday rule the Earth
by Mary - April 28, 2006 - 5:58 AM

2006.jpgGreat. David starts the day talking about the Nobel Peace Prize and I’m all like “hot chicks!” Thanks, David; I feel so very intellectual. 

So according to a new study in Nature, if you show a macho man a picture of one of the aforementioned hot chicks, he becomes a blubbering idiot:

Researchers at the University of Leuven in Belgium asked men to play an ultimatum game, in which they split a certain amount of money between them. High-testosterone men drove the hardest bargain — unless they had previously viewed pictures of bikini-clad models, in which case they were more likely to accept a poorer deal.

This isn’t really all that surprising; I’m sure all of us have seen the equivalent happen at cocktail parties. The truly interesting discovery is this: 

The sight of flesh had less effect on the bargaining tactics of low-testosterone men.

The news article doesn’t speculate as to why, but I am dying to know. Are the less-macho guys smarter? Do they have lower sex drives? Do they have so little confidence that they figure they don’t have a chance with the gorgeous woman and therefore don’t even bother to think about it?

In any case, if a picture of one sexy woman has this kind of effect, I can’t imagine how silly men must get when shown a picture of eight sexy women, like the one above. I’m not expecting this blog to be operational for the rest of the day.

 

Comments (3)
  1. well, i can’t speak for all men, but having grown up with a subscription to SI, i can say that the swimsuit issue was certainly the most anticipated, and the most revered. and that’s coming from a hie-hard sports enthusiast!

    (on a technical note: i couldn’t follow your link. seems you have to be a paying member??)

  2. Ruh-roh. Sorry, didn’t realize that. The BBC also wrote about the study here, and even illustrated it with a lovely headshot of Kelly Brook:

    http://news.bbc.co.uk/1/hi/health/4921690.stm

  3. we ran a similar experiment with the guys on our staff but substituted pictures of the new iMacs for the girls. they agreed to work for free for a month.

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