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Ransom Riggs
What to do with 66,000 business cards
by Ransom Riggs - August 6, 2007 - 6:56 AM

menger2.jpgWhy, build a level three Menger Sponge, of course! What the heck is a Menger Sponge? Glad you asked. It’s a three-dimensional fractcal cube of sorts, first described by Austrian mathematician Karl Menger in 1926. When, some seventy years later, Dr. Jeannine Mosely found herself confronted with a gargantuan pile of business cards, rendered useless after the company she worked for changed addresses, she knew what she had to do with them: hand-make a real, live Menger Sponge — creating an actual object from something that had previously been merely a mathematical abstraction — a (sorta nerdy) feat of Guinness Book proportions. Before we show you how she made one in reality, a quickie guide to making them in the abstract:

1. Begin with a cube.
2. Divide every face of the cube into 9 squares. This will sub-divide the cube into 27 smaller cubes, like a Rubik’s Cube
3. Remove the cube at the middle of every face, and remove the cube in the center, leaving 20 cubes (second image). This is a Level 1 Menger sponge.
4. Repeat steps 1-3 for each of the remaining smaller cubes.

menger.jpg
66,048 business cards, 8,000 business card cubes (Menger subunits) and 150 pounds of cube later, it was finished. Figuring the whole project required about 600 hours to build, she recruited volunteers from around the country to build parts of it and then ship them to her. Construction photos after the jump!
First, you’ve got to make a cube from six business cards — without staples, tape or glue — which Dr. Mosely describes how to do:

To make a cube out of six business cards, first take two cards and place them across each other at right angles, centering them as nearly as possible. Fold the flaps of the bottom card down over the top card. Turn them over and repeat. Pull the two cards apart. Six of them can be assembled as shown below to make a cube. All flaps must be on the outside of the finished cube.

card.jpg

For a super-detailed (and kinda math-y) description of how Mosely accomplished the rest of her fractal feat, check out this page at the aptly-named Institute for Figuring. Meanwhile, we’ll skip right to the pictures:
menger3.jpgmenger4.jpgmenger5.jpgPhoto by Ravi Apte

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Comments (45)
  1. That is just entirely too cool. I see she’s wearing an OrigamiUSA shirt too… must be a fellow member!

  2. Finally found someone with big paper-related goals! (Trying to create a globe of OXO modules from scrap)

  3. Wow, that’s nothing short of amazing. So no staples or clue?? I think we know how the pyramids were built.

  4. WOW! If only I had that many business cards and that much time… simply amazing!

  5. holy shit thats awsome

  6. this is awesome.
    she so looks like a geek. long live teh geeks!

  7. The thing that amazed me was the simple act of building the little cubes without “staples, glue or tape”. To figure that out was genius.

    I think this is a cool project and the fact that she was able to make other people collaborate on it was an awesome idea too.

    The last picture is pretty self explanatory. This is obviously a fellow geek. :)

  8. Opps…it is not so create such things with paper. She is great.

  9. This is soooo cooool. actually, i think its a little dorky

  10. This is totally awesome! Back in our Freshman year of high school, my best friend and I constructed a figure of similar design– a Sierpinski pyramid. It was essentially the same idea, except it consisted of many small paper tetrahedrons. Connecting the tetrahedrons proved to be quite a challenge. It was a rather epic task for just the two of us (18 inches on a side), and to this day we still find small pieces of tape strewn about his basement :)

  11. Fraud! Clearly the lighter 3×3 square, to the right of her left elbow (to her right as we look at the photo) does not have its centre square removed.

  12. truly amazing! thumbs up!!!

  13. That is so awesome, I wish I had that much free time and I might attempt something as utterly remarkable. I’m feeling inspired!

  14. I bow in respect of your attention to detail, your tenacity, and clearly your wisdom in doing something really good once and for all with all those cards.

    Gassho

  15. aww… I wish my company gave me business cards…

  16. I would love to see a video clip of her jumping off a table onto the cube. The packed air should cushion her fall.

    Resistance is futile!

  17. That is soo cool but took so much time.

  18. she looks like a cool person.

  19. Now that is determination ! Fair play to the girl.

  20. Looks great I might just give this a go with all the old colorful business cards in the closet over @ askTheAdmin.com.

  21. Bob Holness, that lighter “box” is a sheet of paper placed on the cubes, probably set to identify the menger cube.

  22. This is a great way to utilize un-usable paper business cards. This is just another reason why everyone should have an online business card that can be changed at any time for any reason. Check out Lyro.com. Thanks to Dr. Jeannine Mosely for helping prove our product!

  23. Was a coworker of the artist. She’s got a doctorate in math from MIT. And a spinning wheel collection.

    Yes, a fellow geek.

  24. Aha… the magic combination is way too much free time AND way too many business cards. I knew I was missing something!

  25. I wonder if her boyfriend/husband helped with it.

    Probably not. ;-)

  26. One question…did she do this during business hours?

    The time involved to do this must have been a while.

  27. Too much spare time…

  28. Still no cure for cancer…

    neat idea, but it’s also kind of sad when people spend such crazy amounts of time on what is largely a pointless pursuit… it would be one thing if we had no major problems pending that require peoples’ attention. Sad.. very sad.

    It’s a shame they don’t give out Nobel Prizes for wasting shitloads of time.

  29. Alternatively, she could have just visited Lyro.com, the world’s largest database of DIGITAL business cards.

  30. finally, something to do with all of my old ‘Magic:the gathering cards’…

  31. Next up, Sierpinski’s Triangle?

  32. I think some people are jealous. This is really awesome. Just because she didnt cure cancer and made this awesome recycled Menger Sponge doesnt mean she wasted her time. Its better then wasting your time blogging and criticizing other’s accomplishments.

  33. This girl is a genius and patient. Wish I had 1/10 of the patience she had to have had to build this thing!

  34. Wow, I would not have been able to sit down for that long… Looks great, I should start collecting cards to make a smaller version. :)

  35. critical thinking news: I suppose you spend every waking moment working on epic projects to benefit mankind. You must never waste any time playing video games, or watching TV, or trolling blogs, or any number of entertaining yet non-productive pursuits. Give the woman some credit. It may not be a cure for cancer but it did bring a big smile to my face. And that simple fact makes her accomplishment worthwhile.

  36. Am I mistaken or would that only use 48,000 of the cards? What happened to the other 18,000? Something equally as nifty I hope.

  37. A minger sponge!

  38. Menger sponge! I’d never heard of one before…That is pretty cool.

    And to the person who said that the light-colored block to the right of her elbow does not have its center cube taken out- I think that’s some sort of sign or piece of paper sitting on top of the cube.

  39. Wow! That would make a cool building.

  40. If she can do something like that with junk mail, I will get on board.

  41. This is amazing. Im sure it took a lot of time and concentration to complete this. The lady is a genis.

  42. Hi,

    That’s amazing.
    Good designs for cards.

  43. Amazing. How much time went into those?

  44. Why not just make little stickers with the company’s new address, and place the stickers on the cards over the spot where the old address was printed?

    I still think the cube is cool, but wow, that’s a lot of business cards to just toss.

  45. Excellent use of business cards. Well, I guess it’s time to get new ones. Get them at BluegrassPrint.com :)

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