Kara Kovalchik
Not-So-Famous Firsts: Halloween Edition
by Kara Kovalchik - October 30, 2010 - 11:17 PM

Whether you’re taking some little ones out trick-or-treating or going to an adult party dressed as a radish, we join you in the spirit of Halloween and offer up a few not-so-famous firsts related to the holiday. Oh, and please have your kids save their Necco Wafers, Good ‘N Plenty, Circus Peanuts and other “ick” candies for my dad, who never met a sweet treat he didn’t like!

First Costume of the Costume King

If you grew up in the 1960s, 70s or 80s, you’re no doubt familiar with the $2.95 Halloween costumes-in-a-bag that featured an illustrated smock and a plastic mask. Those mass-produced costumes were manufactured by Ben Cooper Inc., a Brooklyn, New York, company founded in 1937. The trick-or-treating for candy tradition was gaining serious steam at the time due to the Great Depression, and Cooper (a theatrical costume designer with a keen business sense) capitalized on the trend by producing inexpensive costumes fashioned in the likenesses of popular characters of the era. His crack legal team purchased the licensing rights first to several Disney characters, and then Spiderman, the first Marvel character to be thusly immortalized in reflective plastic. During the next 50 years everyone from Farrah Fawcett to the Beatles to Rubik (of Cube fame) to the various Smurfs were represented in the Ben Cooper line. As for the company’s founder, the very first Halloween costume he ever wore was a little Devil suit at the tender age of seven.

First Visit by the Great Pumpkin

It’s the Great Pumpkin, Charlie Brown was first broadcast on October 27, 1966, on CBS (it pre-empted My Three Sons). It was nominated for an Emmy award and has been re-broadcast every year during the Halloween season since. Charles Shulz was pleased with the positive response to his cartoon with one exception: thanks to Charlie Brown’s trick-or-treat lament “I got a rock,” bags and boxes and mountains of candy were forwarded to his studio from all over the world earmarked for Charlie Brown. The Great Pumpkin TV special was, of course, inspired by Schulz’s daily comic strip; the first mention of the benevolent Halloween gift-bringer was mentioned in the October 26, 1959, Peanuts strip.

First Incident of Tainted Candy

Rumors about razor blades and other sharp objects found inside random apples and candy bars are as old as the tradition of trick-or-treating, but in actuality there had been no official reports of random candy tampering anywhere in the United States. That is, until October 31, 1974. That was the night that Timothy O’Bryan of Deer Park, Texas, returned from trick-or-treating and was viewing his “loot” on the living room floor of his family home along with his sister and a few friends. Timmy’s dad, Ronald, announced that it was bedtime and each child could have one piece of candy before retiring. At the ruge of his father, Timmy chose a jumbo sized Pixy Stix, and after a few mouthfuls he complained that it tasted bitter. Ronald fetched Timmy some Kool-Aid to wash down the bad flavor. Moments later, Timothy began vomiting and convulsing. His parents rushed him to the hospital, but he died en route. An autopsy revealed not only that Timothy had died of cyanide poisoning, but that the poison had come from the Jumbo Pixy Stix in his trick-or-treat bag. Area parents panicked at the news and an exhaustive police investigation was launched to find the home that was allegedly distributing tainted candy. The evidence eventually pointed to Ronald O’Bryan, who was heavily in debt and had recently taken out sizable insurance policies on his children. Child killers rank very low in the prison hierarchy, so The Candyman (as he was derisively nicknamed by his fellow Death Row inmates) had to be kept in protective custody for nearly 10 years before his execution on March 31, 1984.

First Trick-or-Treat Charity

To be honest, in my youth I saw more orange UNICEF collection boxes on TV Public Service Announcements than I ever saw in the real-life hands of my fellow trick-or-treaters. (That doesn’t mean that I didn’t know a few unscrupulous children who called out “Trick or treat for UNICEF!” while begging in an attempt to scam some spare change.) The United Nations Children’s Fund (UNICEF) was created in 1946 as a way to collect donations to provide for emergency relief of children in countries that had been devastated by World War II. Six years later Mary Emma Allison, a minister’s wife in Philadelphia, was concerned by the inherent “greediness” in collecting candy from strangers and aimed to somehow turn trick-or-treating into a selfless act of charity. She’d recently seen UNICEF posters soliciting donations in order to provide powdered milk to malnourished children overseas. Allison enlisted her husband to announce a humanitarian alternative to collecting candy on Halloween – he urged church members to have their children use the specially decorated milk containers provided to collect pennies and nickels for UNICEF. That first year the Allisons’ effort netted $17, which they sent off to UNICEF along with a detailed explanation of how the money had been collected. Three years later UNICEF actively began promoting the “Trick or Treat for UNICEF” program and provided millions of orange collection boxes to trick-or-treaters across the U.S. In 1967, President Lyndon Johnson officially declared October 31st to be “UNICEF Day” in the United States.

First Prime Time Network Appearance of KISS

Maybe it’s just me, but the wise-cracking centerpiece of Hollywood Squares never really cried out “Halloween!” But on October 29, 1976, The Paul Lynde Halloween Special was broadcast on ABC. The mind-boggling-ness of this show can be described by the guest stars: Margaret Hamilton (Wizard of Oz‘s Wicked Witch of the West), Billie Hayes (H.R. Pufnstuf‘s Witchiepoo), Betty White, Roz Kelly (Happy Days‘ Pinky Tuscadero), and Donny and Marie Osmond. Somewhere in the grand scheme of things they sandwiched in heavily painted hard rock band KISS, who’d achieved a measure of success on the radio the previous year with their live version of “Rock and Roll All Nite” and who were promoting their latest album, Destroyer. “Beth” had just recently entered the Billboard Top 10 (a first for the band), so the band figured a network TV appearance would help to accelerate the momentum instigated by the single and would help sell more albums. Young hecklers in the audience need to remember that back in 1976 there was no MTV or major national outlet for musical artists other than talk shows, variety shows and network specials, and even then the spots were limited and up-and-coming rock bands weren’t at the top of any guest coordinator’s agenda.

Feel free to share any and all of your Halloween memories, whether it be the time your mom dressed you in an embarrassing costume or the neighbor that actually distributed toothbrushes instead of candy. Oh, and BOO!

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Comments (11)
  1. I used to go to Catholic school and we were always given little UNICEF boxes by our teachers to take out for Halloween. We did it every year from kindergarten up until about grade 4, then they suddenly stopped giving them to us with no explanation. It wasn’t until years later I heard from my friend that they stopped giving them to us because they found out that UNICEF promotes (for lack of a better word) abortions. The Catholic religion is strongly against abortion.

  2. I’m familiar with the Tainted Candy case. When I first went to work for the Texas prison system I went and bought two books. One called The Largest Hotel Chain in Texas and Texas Death Row. Timothy O’Brien is mention in the latter along with his crime.

  3. The only person I knew who took the UNICEF boxes around always kept the money. I still won’t donate to door-to-door collectors because of her.

    We would come home from school, change out of our school appropriate costume, put on our real and head out the door. I always filled up a large trash bag, and never came out before 11. We had a dentist who handed out pennies on a card move in when I was 9, the previous owner gave out Hershey’s bars so there was a lot of disappointed kids that year.

    I grew up in the 70′s and 80′s, but store bought costumes were frowned upon. I always made my own (one year I took some yarn and the clothes from my raggedy ann doll, I had the 38″), and the kids who had store bought costumes were judged as their mothers were too lazy or too interested in a career to pay attention to their kids

  4. My Mom would make us some really great costumes, but I was always jealous of the kids who got to wear those plastic store-bought ones. One year, my Mom finally agreed to get me one, and oh boy, did I regret it; the mask was so uncomfortable. You could barely see anything and it got all gross and sweaty inside because of the tiny mouth hole (I think I was some kind of dainty fairy.)

    As for the coin donations, we collected for a local workshop that hired developmentally-challenged adults. We were given an empty pop can with a widened opening for coins, and a bale cord tied around it (I grew up in a small farming community). Of course, it got really heavy by the end of the night and the rough bale cord would cut through the back of our necks. I never knew anyone that didn’t bring into school the next day.

  5. Oh those Halloween costume smocks…such a rememberance of childhood. Fortunately my mother made my costumes. I have a photo of myself at the 1978 school parade as Princess Leia and on either side of me are plastic smock Holly Hobby and plastic smock Raggedy Ann.

  6. @ Lorelei – I guess my mother was too lazy, even though she didn’t work, because I have plenty of memories of myself and plenty of other neighborhood kids wearing store-bought costumes. Thanks for setting me straight.

  7. Crocostimpy I don’t get the impression Lorelei was trying to judge.

    I grew up in a small, rural community in the 70′s and early 80′s and there was also a distinct feeling (I’m not sure who from)that if you were wearing a store bought costume your parents were just taking the easy way out. Not fair, but that was the perception. But man, oh man! I really wanted that Wonder Woman costume soooooo bad!

  8. Also, I think that period of time was the height of Mothers being judged for their “selfish” choices. Mommas couldn’t win

  9. This year we actually had a trick or treater in one group taking donations for UNICEF – when I went to give him candy, his friends told me that he wasn’t taking it and that he was taking donations instead. Impressed, I gave the guy a dollar and as they left, I heard him say, “That was the biggest donation I ever got so far!”

    Interesting about that fact Megan posted about UNICEF; as I too am Catholic, I’ll have to look it up.

  10. When I was very young we went to buy a store-bought costume. I always wanted to go with the tradition of being something ‘spooky’ – I have always been a fan of electrical and mechanical gadgets. When I found a skeleton that had a light on its head I knew I had to have it. It was head to toe black cloth with white bones on it, and a plastic skull mask with the elastic string to hold it on. There was a little lightbulb on the forehead. You put the wire down the sleeve and the D-size battery holder in your hand. The bulb lit when you pushed the contact down onto the battery. Nowadays, I don’t understand why anyone would think that a skeleton with a lightbulb on its forehead is more scary than a skeleton without a lightbulb on its forehead, but I was hooked on the gimmick back then. In fact I remember outgrowing it, and finding a larger size Skeleton With A Lightbulb On Its Forehead costume.

  11. P.S. Oh, and the last time I went out to trick-or-treat I wore a rubberlike Ghoul full head/mask thingy. I was standing next to my 6 foot tall, 16 year old buddy when an elderly woman griped, “Aren’t you a little old for trick-or-treat?” at him. She didn’t know it, but the little “kid”(me) next to him was 32. ;p haha

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