Comments on: How Do You Advertise a Movie with No Name?

By: Noemie

Noemie — Wed, 26 Sep 2007 07:37:56 +0000

There’s no fire-breathing, clawed sea creature other than godzilla. Maybe they made a secret deal to use the lizard monster in a movie.

By: mikey

mikey — Mon, 20 Aug 2007 14:54:23 +0000

yeah, i got sucked into the whole 1-18-08 thing. i’ve checked out all the sites, and supposed sites that turned out to be phony.

i have my own theories as to what the monster may be, but one thing it certainly is NOT

it’s not Godzilla. the studio putting out the 1-18-08 film does not own the rights to do anything Godzilla-related.

By: Melissa

Melissa — Mon, 20 Aug 2007 14:37:14 +0000

This reminds me of “A Christmas Story” when he saves up to get the decoder ring and the message ends up being “Be Sure to Drink Your Ovaltine”.
Poor Ralphy.

By: RunningEagle

RunningEagle — Sun, 19 Aug 2007 05:38:45 +0000

It’s Godzilla! If anyone is unclear as to the plot I think it’s quite obvious. The reference to Rob going to JAPAN. The claw marks on the statue of liberty. The people shouting that a huge animal that they have never seen before is coming this way.

Godzilla!!

By: InternJason

InternJason — Fri, 17 Aug 2007 19:45:27 +0000

Leadhyena- It was rumored for a while that 01-18-08 was a Lost spinoff starring the island’s monster, but Abrams shot that down. As for the proximity of those release dates, I don’t think they’re intentionally related, but I bet some studio exec realized they could play off of Lost’s buzz to sell more tickets.

By: Leadhyena

Leadhyena — Fri, 17 Aug 2007 19:19:19 +0000

Any coincidence of the 01-18-08 movie starting almost 2 weeks before the premiere of Lost season 4? (considering J. J. Abrams involvement in both)

By: Beth

Beth — Fri, 17 Aug 2007 16:57:20 +0000

I love the idea of actual reality gaming. My favorite has been the one for the opening of Microsoft Vista. It was a pretty big ARG that had events in major cities around the world (and a trip into space as the ultimate prize).

Right now there’s one for Sarah Jessica Parker’s new fragrance, Covet.

By: Katie

Katie — Fri, 17 Aug 2007 15:51:20 +0000

since i read this post like 2 hours ago i’ve been scouring the internet for 011808 info

By: John Brown

John Brown — Fri, 17 Aug 2007 15:27:51 +0000

I believe they know that humans are just plain curious. I believe you are more likely to discuss the movie with someone trying to figure it out without the title than you are with the title. Who will master the challeng and figure it out????

By: Katie

Katie — Fri, 17 Aug 2007 13:54:45 +0000

When I was in middle school and we’d just gotten out first computer (’97, ‘98), Coca Cola did some viral marketing. I forget what the letters where, but I saw in an advertisement in a magazine with something like W.S.R.T.F and a web address (back then i was writing down web address left and right just to visit them, websites were SO AWESOME!). the website, like the ad, said nothing about Coke. Even back then the website provided some user interaction–visitors to the website had the opportunity to guess what the letters stood for, what kind of new company was appearing, etc. It was really exciting to see people’s guesses and follow as the site revealed more and more.

Honestly I was a little disappointed when it was just Coke, something I already knew about. But it definitely got me interested!