While CBS is busy advertising on their dairy, the geniuses at the British Egg Information Service have a slightly different take on shell design. They’ve managed to create a better way to boil an egg, through a completely innovative process. In efforts to help the kitchenally challenged (a.k.a. bad cooks), the Service has decided to stamp eggs with a heat sensitive ink that turns black when your hard-boiled meal is ready. Pretty clever, eh? Called “PerfEGGs,” the self-timing breakfast treats are set to go on sale this Fall. Click here to read more, via OhGizmo.