Comments on: Sweet Talk, Day Two: Tootsie Rolls http://www.mentalfloss.com/blogs/archives/9073 Feel Smart Again Sun, 8 Nov 2009 14:39:02 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: TootsieRollFan http://www.mentalfloss.com/blogs/archives/9073/comment-page-1#comment-114818 TootsieRollFan Wed, 24 Dec 2008 18:50:00 +0000 http://www.mentalfloss.com/blogs/archives/9073#comment-114818 Some Interesting History: In 1935 the company was in serious difficulty. Its principal supplier of paper boxes, Joseph Rubin & Sons of Brooklyn, concerned about the possible loss of an important customer, became interested in the possibility of acquiring control. The company was listed on the New York Stock Exchange, but Bernard D. Rubin acquired a list of shareholders and approached them in person in order to purchase their shares. The Rubins eventually achieved control and agreed that Bernard would run the company as president. Bernard D. Rubin was able to steadily increase sales and restore profits, changing the formula of the Tootsie Roll and increasing its size, moving from Manhattan to a much larger plant in Hoboken, N.J., and guiding the company successfully through the difficult war years when vital raw materials were in short supply. When he died in 1948 he had increased the sales volume twelvefold. After his death his brother William B. Rubin became president and remained president until 1962. In 1966 the company adopted its current name of Tootsie Roll Industries, Inc. Some Interesting History:
In 1935 the company was in serious difficulty. Its principal supplier of paper boxes, Joseph Rubin & Sons of Brooklyn, concerned about the possible loss of an important customer, became interested in the possibility of acquiring control. The company was listed on the New York Stock Exchange, but Bernard D. Rubin acquired a list of shareholders and approached them in person in order to purchase their shares. The Rubins eventually achieved control and agreed that Bernard would run the company as president. Bernard D. Rubin was able to steadily increase sales and restore profits, changing the formula of the Tootsie Roll and increasing its size, moving from Manhattan to a much larger plant in Hoboken, N.J., and guiding the company successfully through the difficult war years when vital raw materials were in short supply. When he died in 1948 he had increased the sales volume twelvefold. After his death his brother William B. Rubin became president and remained president until 1962. In 1966 the company adopted its current name of Tootsie Roll Industries, Inc.

]]> By: Lindsay http://www.mentalfloss.com/blogs/archives/9073/comment-page-1#comment-32324 Lindsay Fri, 26 Oct 2007 14:03:01 +0000 http://www.mentalfloss.com/blogs/archives/9073#comment-32324 I graduated from The College of Wooster. At Woo, each senior receives a tootsie roll upon completing his or her senior independent study thesis. I kept the wrapper! I graduated from The College of Wooster. At Woo, each senior receives a tootsie roll upon completing his or her senior independent study thesis. I kept the wrapper!

]]> By: Mandie http://www.mentalfloss.com/blogs/archives/9073/comment-page-1#comment-32298 Mandie Fri, 26 Oct 2007 07:08:51 +0000 http://www.mentalfloss.com/blogs/archives/9073#comment-32298 If you take one part orange serbert and one part chocolate ice cream, and make a milk shake, it tastes like a tootsie roll If you take one part orange serbert and one part chocolate ice cream, and make a milk shake, it tastes like a tootsie roll

]]> By: Dusty http://www.mentalfloss.com/blogs/archives/9073/comment-page-1#comment-32225 Dusty Thu, 25 Oct 2007 19:16:47 +0000 http://www.mentalfloss.com/blogs/archives/9073#comment-32225 I'm actually eating some right now. Also, whatever it is I think I see today for some reason turns into a tootsie roll. Weird. I’m actually eating some right now.

Also, whatever it is I think I see today for some reason turns into a tootsie roll. Weird.

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