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		<title>The 25 Most Powerful Songs of the Past 25 Years</title>
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<span class="topstory_head"> 
<a href="http://www.mentalfloss.com/blogs/archives/111475">The 25 Most Powerful Songs of the Past 25 Years</a>
</span><br />
<p>They’re not the most beautiful songs, or the most musically important. But the following tunes have fundamentally altered the world we live in at some point in the last quarter century.f]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/25_powerful_songs.gif" alt="" title="25_powerful_songs" width="560" class="alignnone size-full wp-image-111492" /></p>
<p><b>by Jennifer Drapkin, Kevin O&#8217;Donnell and Ky Henderson</b></p>
<p>They’re not the most beautiful songs, or the most musically important. In fact, a few could literally drive you nuts. But the following tunes—some as old as Mozart, others as current as Beyoncé—have fundamentally altered the world we live in at some point in the last quarter century. They’ve saved lives, brought glory to America, and gotten teenagers to use deodorant. Somehow, they’ve made a difference. So, ladies and gentlemen, put your hands together for the ultimate power playlist. Let the countdown begin!</p>
<h4>25. &#8220;The Magic Flute&#8221; (Mozart)</h4>
<p><b>Music That Makes Sewage Disappear</b><br />
For all the chatter about how Mozart makes your kids smarter (false!) or how it helps with the SATs (possibly), the one thing that Mozart definitely seems to do is make sludge-eating microbes digest faster. A sewage treatment plant in Treuenbrietzen, Germany, has experimented with different operas, playing them at high volume through loudspeakers set up around the site. &#8220;The Magic Flute&#8221; seems to work best. Anton Stucki, the plant&#8217;s chief operator, believes the reverberations quicken the pace for breaking down refuse. &#8220;We think the secret is in the vibrations of the music, which penetrate everything—including the water, the sewage, and the cells,&#8221; he says. &#8220;It creates a certain resonance that stimulates the microbes and help them work better.&#8221; Stucki doesn&#8217;t even like opera; he&#8217;s a rock &#8216;n&#8217; roll fan. But he tolerates Mozart because it makes the microbes more efficient, saving the plant up to $1,250 a month.</p>
<h4>24. &#8220;867-5309/Jenny&#8221; (Tommy Tutone)</h4>
<p><b>The Drunk-Dialing Song</b><br />
For nearly three decades, this single has been a gift to smashed college kids everywhere. Ever since the song was released in 1982, crank callers have been dialing 867-5309 and asking for “Jenny.” People who are unfortunate enough to be assigned the number can look forward to dozens of prank calls a day, depending on where they live.</p>
<p>A few people have managed to turn the digits to their advantage. In 2004, disc jockey Spencer Potter of Weehawken, N.J., discovered 867-5309 was available in his area code and picked it up, thinking it would be good for business. Almost immediately, Potter was overwhelmed by the volume of calls. So in February 2009, he sold it on eBay to Retro Fitness, a health club that felt the digits fit perfectly with its 1980s-nostalgia theme. In the end, Potter made $186,853.09—a number he could live with.</p>
<h4>23. &#8220;I Will Always Love You&#8221; (Whitney Houston)</h4>
<p><b>The Song That Showed Saddam&#8217;s Softer Side</b><br />
<span id="more-111475"></span><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/saddam-armed.jpg" alt="" title="saddam-armed" width="500" height="713" class="alignnone size-full wp-image-111477" /></p>
<p><em>© INA/Handout/Reuters/Corbis</em></p>
<p>You might think winning elections is easy for dictators—after all, they aren’t running against anyone. But there’s still pageantry involved, which Saddam Hussein took seriously. To win the hearts and minds of Iraqis in 2002, Hussein boldly chose as his campaign anthem an Arabic cover of Whitney Houston’s version of “I Will Always Love You” (written by Dolly Parton). The song was played alongside footage of the dictator kissing babies, shooting guns, and striking heroic poses on Iraq’s three TV stations continuously during the election season. If that’s not proof Hussein tortured his own people, we don’t know what is.</p>
<h4>22. &#8220;Smells Like Teen Spirit&#8221; (Nirvana)</h4>
<p><b>The Tune That Revolutionized the Underarm Industry</b><br />
Kurt Cobain claimed he didn’t know Teen Spirit was a brand of deodorant when he wrote Nirvana’s 1991 grunge anthem. In fact, the name of the song came from his apartment wall, where a friend had spray-painted “Kurt Smells Like Teen Spirit.” But the song’s impact on the antiperspirant was undeniable. The product’s manufacturer, Mennen, came out with a new tagline: “Do you smell like Teen Spirit?” Sales of the deodorant skyrocketed, and Mennen quickly expanded its line of Teen Spirit products; six months after the song was released, Colgate-Palmolive bought the company for $670 million. Though grunge fans didn’t care so much about how they dressed, apparently they cared how they smelled.</p>
<h4>21. &#8220;Gran Vals” (Francisco Tárrega)</h4>
<p><b>The Sound that Ended Silence Forever</b><br />
You may not realize it, but you know this tune all too well. Nokia introduced the 13-note piano phrase 20 years ago, creating the first ringtone. It’s estimated the passage is now heard 1.8 billion times around the world each day, about 20,000 times per second. The ringtone comes from “Gran Vals,” a 1902 guitar solo written by classical guitarist Francisco Tárrega. In 1993 the tune was hijacked by Nokia exec Anssi Vanjoki, who thought it would be the perfect default ring for the sleek, new half-pound Nokia 2110. Today, you’re not the only person tired of the tone. The search for alternate phone sounds has turned ringtones into a multi-billion dollar business. </p>
<h4>20. &#8220;Panama” (Van Halen)</h4>
<p><b>The Song That Toppled a Dictator</b><br />
Sometimes music moves people. And sometimes it moves them out of hiding. In December 1989, the United States invaded Panama after dictator Manuel Noriega was publicly exposed as a drug czar. Noriega took refuge in the embassy of the Vatican on December 24, and American troops immediately surrounded the compound. To smoke him out without bombing the place, soldiers of the U.S. Southern Command Network Radio turned to Van Halen. </p>
<p>Loudspeakers were set up around the compound and the sonic blasting began. After 10 days of being assaulted by the rock group’s “Panama” and other songs at high decibel levels, Noriega decided that he’d rather be behind bars, and on January 3, 1990, he surrendered. He was convicted on eight counts of drug trafficking, racketeering, and money laundering—all because he couldn’t handle a few power chords. Incidentally, the song isn’t even about the Central American country. Legend has it that it’s about lead singer David Lee Roth’s station wagon.</p>
<h4>19. &#8220;Runaway Train” (Soul Asylum)</h4>
<p><b>The Song That Proved Some Children Go Missing for a Reason</b><br />
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/soul-asylum-runaway-train.jpg" alt="" title="soul-asylum-runaway-train" width="560" height="354" class="alignnone size-full wp-image-111494" /></p>
<p>Few people pay attention to public service announcements, but back in 1992, lots of people watched music videos on MTV. So on paper, it seemed like a great idea to combine the two. For Soul Asylum’s “Runaway Train,” director Tony Kaye made a video featuring missing children, hoping to find them. And it worked; the video located so many runaways that Kaye made six versions—three for the United States and one each for the United Kingdom, Australia, and Germany.</p>
<p>The problem was, when missing children turn up, the results aren’t always pretty. Some were found dead. Several others were forced to return home to horrible situations. In 2006, Soul Asylum guitarist Dan Murphy reflected on the consequences: “There’s a reason that young kids run away, mostly because of abuse,“ he told the <em>Pasadena Weekly</em>. “There were some happy results from [the video], but you have to resolve the situation that caused an 11- or 13-year-old to think the harsh world is better than their home.” </p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/NRtvqT_wMeY" frameborder="0" allowfullscreen></iframe></p>
<h4>18. “Gates of Hades” (Nick Ashton)</h4>
<p><b>The Sound of Getting Stoned</b><br />
Sure, music can lift your spirits, but can it actually get you high? Plenty of U.S. teens claimed to be getting seriously buzzed after listening to “Gates of Hades,” a song that purportedly induced feelings in listeners ranging from pleasant dizziness to raging hallucinations. “Gates of Hades” and other tracks like it spawned a craze in 2010 called “i-Dosing.” Developed by Nick Ashton, the technology relies on “binaural beats,” in which a tone of one frequency is played into the right ear and a slightly different frequency is played into the left. Together, the tones supposedly synchronize brain waves, simulating such mental states as getting drunk, falling in love, or sexual arousal.</p>
<p>In 2010, i-Doser.com offered the song for free on YouTube as a sort of gateway drug, then sold additional tracks on their home page. According to Ashton, more than a million people paid for the songs that year alone. Before long, parents and authorities tried to kill the party; one Oklahoma City school went so far as to ban iPods in schools, so students couldn’t get high during homeroom. But it turns out parents didn’t have much to fear—though some teens claim to get buzzed off of i-Dosing, there’s no evidence to suggest it’s addictive or leads to using hard drugs. For the most part, it’s just noise.</p>
<h4>17. “Better by You, Better Than Me” (Judas Priest)</h4>
<p><b>The Song That Proved Subliminal Messaging Is Weak</b><br />
Can a song drive you to suicide? In 1990, the heavy metal band Judas Priest was accused of prompting two drunk Reno, Nev., youths to shoot themselves after repeatedly listening to “Better By You, Better Than Me.” (One died instantly; the other survived after blowing half his face off.) Did the lyric “Do it,” allegedly hidden in the song, push them over the edge? Experts testified on both sides, but the judge dismissed the case, ruling, “The scientific research presented does not establish that subliminal stimuli, even if perceived, may precipitate conduct of this magnitude.” The precedent hasn’t been challenged since. As lead singer Rob Halford later noted, he had no reason to ask fans to commit suicide. If anything, he’d issue the command, “Buy more of our records.”</p>
<h4>16. “The Cup of Life” (Ricky Martin)</h4>
<p><b>The Song That Gave Pirates Courage Until the End</b><br />
The pirate way to handle a death sentence is simple: booze and Ricky Martin. After being convicted of hijacking a ship and slaughtering its crew, 13 pirates were condemned to death in China in 2000. The morning of their execution, the pirates were given 30 minutes to visit with relatives, eat their last meal, and drink all the rice wine they could stomach. As they were led through the streets of Shanwei, the gang started loudly singing the 1998 World Cup theme—Ricky Martin’s “The Cup of Life.” In their final moments of drunken revelry, the pirates chanted, “Go! Go! Go! allez! allez! allez!”—the song’s refrain— and jumped up and down in their shackles. It was the best reception a Ricky Martin song had been given in years.</p>
<h4>15. “Tom’s Diner” (Suzanne Vega)</h4>
<p><b>The Song That Made Music Safe for the Internet</b><br />
When compact discs were introduced in 1982, consumers marveled at the amount of information they could store. For every three-minute song, a CD uses about 32 megabytes of data. But that size proved to be unwieldy in the early, pokey days of the Internet. Using an old, dial-up modem, it might take eight hours to transfer or download a single song. So in the early 1990s, German engineer Dr. Karlheinz Brandenburg pioneered digital compression techniques for the MP3, crunching the size of audio data by a factor of 11. While tweaking the format, Brandenburg used Suzanne Vega’s 1987 a cappella rendition of “Tom’s Diner” as the benchmark for sonic quality. He reasoned that if he could get her warm vocals to sound good on MP3, then the new platform would work with just about anything. So, if you love downloading music, thank Vega for having such a pretty voice. </p>
<h4>14. “Run the World (Girls)” (Beyoncé)</h4>
<p><b>The Song That Woke up the Astronauts</b><br />
As the astronauts of Atlantis orbited the Earth during NASA’s final space shuttle mission, they experienced 15 sunrises and sunsets every day. Consequently, their circadian rhythms were thrown off a little. Since a regular alarm clock just wouldn’t cut it, on July 16, 2011, the crew received a special wake-up call from R&#038;B diva Beyoncé. The superstar got the astronauts out of bed with her girl-power anthem “Run the World (Girls).” Then she gave a shout-out to the only woman on the four-person crew, Sandy Magnus: “This song is especially for my girl Sandy, and all the women who’ve taken us to space with them, and the girls who are our future explorers.” Was it is a cheesy publicity stunt to promote her new album? You bet! But it beats waking up to a buzzer.</p>
<h4>13. “As Slow as Possible” (John Cage)</h4>
<p><b>The Song That&#8217;s Outliving Its Composer (and Everyone Else, Too)</b><br />
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/john-cage-organ.jpg" alt="" title="john-cage-organ" width="560" height="415" class="alignnone size-full wp-image-111512" /></p>
<p><em>© Jens Wolf/dpa/Corbis</em></p>
<p>Right now, in St. Burchardi church in Halberstadt, Germany, there’s an organ playing a song that has no end—in our lifetime, anyway. Even though the sheet music for minimalist composer John Cage’s “As Slow as Possible” is only eight pages long, the song will take 639 years to complete. It’s part of Cage’s larger exploration of how music exists in time and space; he wrote the piece for an organ because the pipes can last for thousands of years. A machine, called a blower, constantly supplies air, and a weight holds down the pedals. The first three-note chord, which was played in 2003, lasted for a year and a half. The church is committed to playing the song until it’s over. If you can’t wait for the full version, don’t worry: The club remix will drop any day now.</p>
<h4>12. “Unforgettable” (Natalie Cole)</h4>
<p><b>The Song That Brought the Dead Back to Life</b><br />
In 1991, Natalie Cole decided to sing with her late father, Nat “King” Cole. The decision opened a virtual can of worms. New digital technology allowed her producers to electronically engineer the duet with the dead singer, basing it on Nat’s 1951 recording of “Unforgettable.” People argued that the production was unethical, and more than a little creepy—even Natalie’s mom publicly criticized her—but the controversy was eclipsed by the song’s success. The attendant album sold more than 7 million copies and swept the Grammys. Nowadays, everybody sings with dead people: Lisa Marie Presley croons with Elvis; Janet Jackson jams with Michael; and The Beatles reunited to record “Free as a Bird.” It turns out you don’t need a necromancer to communicate with the dead. You just need a decent producer.</p>
<h4>11. “I&#8217;m Me” (Lil Wayne)</h4>
<p><b>The Song That Won 8 Gold Medals</b><br />
Back in 2008, Michael Phelps was the king of Beijing, setting the record for the most gold medals won at any Olympics. What was his secret? His 10,000-calorie-a-day diet? His flipperlike hands? Or perhaps &#8230; Lil Wayne? Before each race, Phelps would tune out the world and tune into his music, removing his iPod earbuds seconds before diving in. One Israeli doctor even went so far as to accuse him of doping because music so enhanced his performance. On<em> The Today Show</em>, Phelps shared that Lil Wayne’s “I’m Me” had a special place in his Olympic playlist. It’s easy to see how the lyrics “There ain’t nothin’ gonna stop me, so just envy it” might resonate with a young man about to race his way into sports history.</p>
<h4>10. “Never Gonna Give You Up” (Rick Astley)</h4>
<p><b>The Song That Made Every Link a Surprise Party</b><br />
Rick Astley‘s huge 1987 hit “Never Gonna Give You Up” and its fantastically cheesy music video was meant to live and die in the 1980s, but that’s not what happened, thanks to an Internet prank dubbed “Rickrolling.” Say a coworker emails you a link to a news article or blog. You click on it, but—surprise!—you’re redirected to the video for “Never Gonna Give You Up.” One minute you think you’re about to read a story on health care, the next, a man lip-synching and wiggling in white jeans pops on your screen. The phenomenon began in 2008 on 4chan, but quickly spread across the Internet. Funny, right? Maybe the first dozen times it happens to you. In the last three years, the video has been viewed more than 50 million times.</p>
<p><iframe title="YouTube video player" width="560" height="450" src="http://www.youtube.com/embed/fZi4JxbTwPo?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></p>
<p>Watch the Oregon House members Rickroll their colleagues. Explanation <a target="_blank" href="http://www.youtube.com/watch?v=oHg5SJYRHA0">here</a>. (OK, <a target="_blank" href="http://www.mentalfloss.com/blogs/archives/85024">here</a>.)</p>
<h4>9. “The Drugs Don&#8217;t Work” (The Verve)</h4>
<p><b>The Saddest Song, According to Science</b><br />
It’s one thing to write a sad song; it’s another thing to pen a song so sad that it teaches scientists the meaning of melancholy. The verve’s 1997 dirge “The Drugs Don’t Work” is about lead singer Richard Ashcroft’s dad as he lay dying in his hospital bed. It’s so depressing that it may affect people physically. In 2006, Harry Witchel, a physiologist at the University of Bristol in England, examined the body’s response to pop music. Of all the songs he studied, “The Drugs Don’t Work” had the most profound impact, slowing down heart rates and breathing. “It works like the emotional state of sadness,” says Witchel. </p>
<h4>8. “Pretty Woman” (2 Live Crew)</h4>
<p><b>The Song That Made it Safe to be Weird Al</b><br />
Parodies are tricky in the eyes of the law. While the First Amendment protects free speech, it’s not exactly legal (or cool) to copy somebody else’s work.</p>
<p>The boundaries of the law were put to the test in 1989, when the rap group 2 Live Crew revamped “Oh, Pretty Woman,” by Roy Orbison. The late singer’s publisher, Acuff-Rose Music, which had made a fortune licensing the ditty, was not amused by the filthy, expletive-laden rendition. The publisher sued 2 Live Crew, claiming the group had never been given permission to sample the song. The case made it to the U.S. Supreme Court, which decided in 2 Live Crew’s favor, ruling that the rap version was so different from the original that the group had essentially created a new product. Consequently, parody artists ranging from Weird Al Yankovic to Lez Zeppelin (the lesbian Led Zep cover band) don’t need to fear the law.</p>
<p>Perhaps the strangest result of the “Oh, Pretty Woman” case lies in Justice David Souter’s opinion. Souter appended the lyrics from 2 Live Crew’s song to his text. Lines like “Big hairy woman, you need to shave your stuff,” now reside in law libraries across the country.</p>
<h4>7. “The Super Bowl Shuffle” (The Chicago Bears Shufflin&#8217; Crew)</h4>
<p><b>The Song That Gave a Beat to Jock Itch</b><br />
The 1985-86 season was a good one for Da Bears. The Chicago team not only dominated the National Football league but also kicked off a strange musical revolution. The team was filled with larger than life characters, including cuddly 350-pound rookie lineman William “The Refrigerator” Perry and spikey-haired punk quarterback Jim McMahon. So it stood to reason, why not let ‘em rap? </p>
<p>The bravely cheesy “Super Bowl Shuffle” was the first hip-hop video ever created by a sports franchise, and it became a huge hit, receiving endless airtime and sales of more than half a million singles. (It was even nominated for a Grammy!) Sadly, it opened the floodgates wide for every pro sports team to rap, sing, chant, dance, and Auto-Tune their own song, giving rise to regrettable chestnuts like “Get Metsmerized” from the Mets and “Ram It” from the Rams.</p>
<h4>6. “Gin and Juice” (Snoop Dogg)</h4>
<p><b>The Song That Kicked off the Prepster Craze</b><br />
On March 19, 1994, Snoop Dogg appeared on<em> Saturday Night Live</em> to perform his single “Gin and Juice.” Little did he know, he’d be starting a fashion frenzy. The next day, Manhattan stores sold out of the XXL-oversized red, white, and blue Tommy Hilfiger rugby shirt that Snoop wore on TV, and sales of Tommygear rose by $90 million that year. Although there were rumors that Hilfiger was displeased his preppy label had become an urban phenom, he actually courted the new demographic. Hilfiger tweaked his brand to give it a more hip-hop feel, adding brighter covers and giant logos. He even invited rappers Puffy and Coolio to walk the runway during fashion shows. Apparently, Snoop wasn’t the only one with his mind on his money and his money on his mind.</p>
<h4>5. “Across the Universe” (The Beatles)</h4>
<p><b>The First Song Aliens Will Hear</b><br />
About four centuries from now, Beatlemania may spread to a galaxy far, far away. In February 2008, for the first time ever, NASA beamed a song, The Beatles’ “Across the Universe,” directly into deep space through the transmitters of its communications network, with the hope that it will fall upon alien ears. The pop tune should reach the North Star, Polaris, in about 431 years. John Lennon’s widow, Yoko Ono, characterized the song’s transmission as a significant event: “I see that this is the beginning of the new age in which we will communicate with billions of planets,” she said. Let’s hope no aliens sample the tune—collecting royalties is going to be rough.</p>
<h4>4. “Jigsaw Falling Into Place” (Radiohead)</h4>
<p><b>The Song That Killed the Record Labels</b><br />
Radiohead has been defying expectations and pioneering music trends for more than two decades, but in 2007, they became revolutionaries in the business world, too. With illegal downloading running rampant and CD sales on the decline, Radiohead decided to cut out the record companies, middlemen, and price tags altogether. They let consumers download their seventh studio album, <em>In Rainbows</em> (including their hit single “Jigsaw Falling into Place”), directly from their website, asking fans to pay whatever they wished. Although about one-third of the people who downloaded the album took it for free, buyers forked over an average of about $8. Within a year, the album had sold 3 million copies. And with virtually no distribution fees, it was a huge financial windfall for the band. In the years since, other groups have followed suit, and the power of the record companies has continued to dwindle. Giving it away might just prove to be the sales strategy that saves the music business.</p>
<h4>3. “Everybody Hurts” (R.E.M.)</h4>
<p><b>The Song That Eases the Anxious Bovine Mind</b><br />
Blasting R.E.M.’s “Everybody Hurts” at 5 a.m. might not seem like the best recipe for increased productivity, but it works for cows. Researchers in the United Kingdom have shown that playing slow, melodic songs can reduce bovine stress, prompting cows to produce nearly a half a pint more milk per day than they would without music. Of all the songs the scientists tested, R.E.M.’s ode to empathy led the list of songs that yielded the most milk, especially when played daily from 5 a.m. to 5 p.m. If you are a lonely cow, living in a barn, with your udders constantly being tugged, maybe it helps to know that everybody cries, and everybody hurts, sometimes.</p>
<h4>2. “Believe” (Cher)</h4>
<p><b>The Song That Made Singers Obsolete</b><br />
In 1998, Cher created a monster—or rather, her producer did. Auto-Tune, an audio processing technology that fixes pitch and corrects mistakes in musical performances, had been around for years, but few artists used it to any effect. Producer Mark Taylor’s goal was to make a dance song that would appeal equally to club kids and older fans from Cher’s “Gypsys, Tramps &#038; Thieves” days. So he took the singer’s distinctive voice and amped it up with Auto-Tune, adding slip-sliding notes and robotic tones. Taylor was afraid Cher would hate the changes, but she dug them. “Believe” was released in 1998 and went on to become one of the most commercially successful singles of all time, selling more than 10 million copies worldwide and later winning a Grammy Award for Best Dance Recording. Auto-Tune is now a ubiquitous part of pop culture; the diverse musical stylings of T-Pain, Kanye West, Katy Perry, Paris Hilton, and Rebecca Black simply couldn’t exist without it. And singers are just one step closer to being completely replaced by robots.</p>
<h4>1. “I Love You” (Barney the Dinosaur)</h4>
<p><b>The Song That Makes Bad Guys Tremble</b><br />
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/barney-gitmo.jpg" alt="" title="barney-gitmo" width="550" height="304" class="alignnone size-full wp-image-111514" /></p>
<p>Why is the opening theme from Barney the most powerful song of the last 25 years? Because it made sure the terrorists didn’t win. In the U.S. military detention camp in Guantanamo Bay, there’s a special spot, known as “the Disco,” where interrogators use music to get detainees to talk. Naturally, death metal is on the playlist, and so is Christina Aguilera. But according to <em>The Guardian</em>, the most used song in the military’s arsenal is Barney’s “I Love You.” Interrogators refer to it as “futility music,” which convinces prisoners that it’s pointless to keep their silence. After listening to the song over and over, detainees start to feel that life is meaningless, and that it’s time to give up. It really works—Just ask any parent.</p>
<p><em>This article originally appeared in mental_floss magazine. <a href="https://ssl.palmcoastd.com/pcd/apps/index.cfm?iMagId=20501&#038;iKey=I**RA2&#038;iXz=DE3EDD3D5D3C66FE0C2242C0EE89DF2E">Get a free issue!</a></em></p>
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16 Movie Sequels <a href="http://www.mentalfloss.com/blogs/archives/96266">Nobody Has Ever Heard Of</a></p></blockquote>
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		<title>Kim Jong Il, the Director He Kidnapped, and the Awful Godzilla Film They Made Together</title>
		<link>http://www.mentalfloss.com/blogs/archives/110853</link>
		<comments>http://www.mentalfloss.com/blogs/archives/110853#comments</comments>
		<pubDate>Mon, 19 Dec 2011 05:03:03 +0000</pubDate>
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		<description><![CDATA[<a href="http://www.mentalfloss.com/blogs/archives/110853"> 
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/kim-jong-il-dead.jpg" width="300px" border="0" /> 
</a>
<span class="topstory_head"> 
<a href="http://www.mentalfloss.com/blogs/archives/110853">Making Movies With Kim Jong Il</a>
</span><br />
<p>Late Sunday night, the Associated Press reported that Kim Jong Il is dead. Here's a story about the time he kidnapped a South Korean director to infuse some life into North Korean cinema.]]></description>
			<content:encoded><![CDATA[<p><em>Late Sunday, the Associated Press <a target="_blank" href="http://hosted.ap.org/dynamic/stories/A/AS_KOREA_KIM_JONG_IL?SITE=AP&#038;SECTION=HOME&#038;TEMPLATE=DEFAULT&#038;CTIME=2011-12-18-22-08-46">reported</a> that North Korean leader Kim Jong Il has died of heart failure. He was 69. The following story about the former dictator originally appeared in mental_floss magazine back in 2006.</em></p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/12/kim-jong-il.jpg" alt="" title="kim-jong-il" width="560" height="394" class="alignnone size-full wp-image-110856" /></p>
<p><em>© kcna/Xinhua Press/Corbis</em></p>
<p><strong>by Jessica Royer Ocken</strong></p>
<p>When your work hits a wall, it’s natural to seek new inspiration. The less natural inclination? Kidnap foreign talent and force creativity out of them at gunpoint. But leave it to movie fanatic Kim Jong Il, North Korea’s dictator (and questionable patron of the arts), to prove the exception to the rule. By luring South Korea’s greatest cinematic resource north using a chloroform-soaked towel, Kim ushered in North Korea’s golden age of film.</p>
<p>Long before his father’s death in 1994, Kim Jong Il played supervisor to the North Korean movie industry. As such, he made sure each production served double duty as both art form and propaganda-dispersion vehicle. Per his instructions, the nation’s cinematic output consisted of films illuminating themes such as North Korea’s fantastic military strength and what horrible people the Japanese are. It was the perfect job for a cinephile like Kim, whose personal movie collection reportedly features thousands of titles, including favorites <em>Friday the 13th</em>, <em>Rambo</em>, and anything starring Elizabeth Taylor or Sean Connery.</p>
<p>Despite Kim’s creative influence on the industry during the 1970s (when he served with the country’s Art and Culture Ministries) and the fact that he literally wrote the book on communist filmmaking (1973’s <em>On the Art of the Cinema</em>), North Korean movies continued to stink. <span id="more-110853"></span>Frustrated, Kim sought help by forcing 11 Japanese “cultural consultants” into servitude during the late 1970s and early 1980s, only to have several die inconveniently on the job (some by their own hands). But coerced consulting can only get a film industry so far, and North Korea was still in search of its Orson Welles. Then, in 1978, respected South Korean director Shin Sang Ok suddenly found himself out of work after he angered his own country’s military dictator in a spat over censorship, and Kim Jong Il saw his chance to harness Shin’s artistry.</p>
<p>Kim promptly lured Shin’s ex-wife and close friend, actress Choi Eun Hee, to Hong Kong to “discuss a potential role.” Instead, she was kidnapped.</p>
<p>A distraught Shin searched for Choi, but found himself similarly ambushed by Kim’s minions. After some “convincing”—by way of some chloroform and a rag—he was whisked away to North Korea. Choi lived in one of Kim’s palaces, and Shin—having been captured after an attempted escape only months after arriving—lived for four years in a prison for political dissidents, where he subsisted on grass, rice, and communist propaganda.</p>
<p>In February 1983, Shin and Choi were finally reunited at a dinner party. With little fanfare, Kim commanded them to hug and “suggested” the couple remarry (which they did). Then, they were confronted with their new moviemaking duties—namely, to infuse some life into North Korean cinema and promote government ideals.</p>
<h4>Government Work</h4>
<p>For the next several years, Shin and Choi were given access to state-of-the-art equipment, but were saddled with constant supervision. Kim demanded their films lure viewers outside North Korea, but refused to allow the couple any flexibility to nurture such nuance. Instead, Kim encouraged them with an annual salary of millions. Shin later confessed to moments of complacency in his new lavish lifestyle, but he and Choi were less than enthusiastic about their new home, and ultimately, monetary compensation couldn’t overcome their hatred for communism.</p>
<p><img width="166" height="238" id="image13813" alt="apulgasari.jpg" src="http://www.mentalfloss.com/wp-content/uploads/2008/04/apulgasari.jpg" />Despite Shin’s internal turmoil (or perhaps because of it), the director does have a few standouts from this phase in his career. Among them is <em>Pulgasari</em>, a Godzilla-esque film some suspect was meant as a slam to the cult of personality surrounding Kim Jong Il’s father as well as a veiled depiction of Shin’s feelings about his egomaniacal taskmaster. Fortunately, Kim loved it, largely because he interpreted the flick as an outright critique of capitalism.<br />
<br />
Even from beneath a pile of accolades and money, Shin and Choi couldn’t stop dreaming of escape. In fact, their “Dear Leader” was building them a mansion and a Hollywood-worthy movie set when the couple went to Vienna to negotiate film distribution rights in 1986. There, Shin and Choi eluded their bodyguards, fled to the American embassy, and pled for asylum. Discussions they’d secretly taped with their executive producer were used as proof that they hadn’t gone to North Korea for fame and fortune (as they’d been forced to claim during press conferences), and they were allowed to return home to South Korea. Shin passed away in 2006, at the age of 79. </p>
<p>Kim Jong Il had to go back to relying on homegrown talent to crank out roughly 60 movies a year, but he never achieved his dream of winning an international audience. Regardless, as of 2006, a sign outside the country’s Ministry of Culture read, “Make More Cartoons”—proof that Kim Jong Il continued to impart his wisdom, and influence, on North Korean filmmakers.</p>
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The Last King of New Jersey: The Suburban Life of <a href="http://www.mentalfloss.com/blogs/archives/88502">Napoleon&#8217;s Brother</a><br />
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Why Did Muammar Qaddafi Own <a href="http://www.mentalfloss.com/blogs/archives/98839">a Mansion in New Jersey?</a><br />
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Andrew Jackson&#8217;s <a href="http://www.mentalfloss.com/blogs/archives/82047">Big Block of Cheese</a></p></blockquote>
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		<title>6 Rockefeller Center Christmas Tree Facts</title>
		<link>http://www.mentalfloss.com/blogs/archives/108423</link>
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		<pubDate>Wed, 30 Nov 2011 15:24:02 +0000</pubDate>
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<span class="topstory_head"> 
<a href="http://www.mentalfloss.com/blogs/archives/108423">6 Rockefeller Center Christmas Tree Facts</a>
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<p>Tonight is the lighting of the Rockefeller Center Christmas Tree. Here are some essential talking points about the Norway spruce.]]></description>
			<content:encoded><![CDATA[<p><strong>by Mike Albo</strong></p>
<p><em>Tonight is the lighting of the Rockefeller Center Christmas Tree. Here are some essential talking points about the Norway spruce.</em></p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/11/rockefeller-christmas-tree.jpg" alt="" title="rockefeller-christmas-tree" width="560" height="375" class="alignnone size-full wp-image-108724" /></p>
<p><em>© Dima Gavrysh/Reuters/Corbis</em></p>
<p><strong>1. The first time New Yorkers put up a Christmas tree in Rockefeller Center in 1931, it was like something out of Dickens.</strong> The Depression-era workmen building the center were so grateful to have jobs that they decorated a spruce tree with strings of cranberries, paper garlands, and a few tin cans. On December 24, they lined up beneath the tree and received a small Christmas miracle: paychecks. The first <em>official</em> Rockefeller Center Christmas tree went up in 1933.</p>
<p><strong>2. The biggest rock outside 30 Rock is sitting right on top of the tree. </strong><span id="more-108423"></span>The 550-pound Swarovski star is made of 25,000 crystals, 720 LED bulbs, 44 circuit boards, and 3,000 feet of wire. The crowning jewel is estimated to be worth $1.5 million.</p>
<p><strong>3. To find the perfect, seven-story spruce each year, Rockefeller Center conducts aerial searches by helicopter.</strong> The tree needs to be dense enough to accommodate all the ornaments and short enough to fit under bridges as it’s shipped to the city. To avoid traffic, Rockefeller Center always sneaks the tree in at night, when the streets are the most quiet. </p>
<p><strong>4. After Christmas, the tree keeps on giving.</strong> In 1971, its branches were ground into 30 large bags of mulch, which were spread over upper Manhattan nature trails; in 2005, Habitat for Humanity used the heartwood to make doorframes for houses for the needy; and last year, about 15 percent of the tree went into making paper for a book called <em>The Carpenter’s Gift</em>. It’s about people helping one another, and the proceeds go to charity, of course. </p>
<p><strong>5. Recently, Rockefeller Center has been trying to make the evergreen tree a little bit greener. </strong>Since 2007, the spruce has been lit with 30,000 energy-efficient LEDs, which are powered by solar panels. Of course, the panels work best when it’s sunny outside, so during New York City’s cold, dark winters, they’re mostly decorative, too. </p>
<p><strong>6. The tree is tall, and it’s in Manhattan, so naturally, people have tried to climb it over the years.</strong> Most do it for fun, but in 1979, one 27-year-old man scaled it with purpose. He made it all the way to the top, shouting, “Free the 50!”—a reference to the Americans who were being held hostage at the U.S. embassy in Iran. The police talked him down from the branches by carefully explaining to him that climbing the tree would not, in fact, help release the prisoners.</p>
<p><em>This article originally appeared in mental_floss magazine. <a href="https://ssl.palmcoastd.com/pcd/apps/index.cfm?iMagId=20501&#038;iKey=I**RA2&#038;iXz=0D61F7786F3D10689425EAA49DEFF723">Click here for a free issue!</a></em></p>
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		<title>Sex &amp; Death in the Afternoon: An Oral History of the American Soap Opera</title>
		<link>http://www.mentalfloss.com/blogs/archives/81023</link>
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		<pubDate>Fri, 26 Aug 2011 04:01:38 +0000</pubDate>
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		<description><![CDATA[Here&#8217;s a special sneak peek at the September-October issue of mental_floss magazine. Click here to get a risk-free issue! by Lisa Rosen Come with us now, on a long and twisty journey; a search for tomorrow and a look back on the days of our lives. Romance! Love! Agony! Adultery! Angry aliens! The American soap [...]]]></description>
			<content:encoded><![CDATA[<p><em>Here&#8217;s a special sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc-I_y4_p1RF1">Click here to get a risk-free issue!</a></em></p>
<p><strong>by Lisa Rosen</strong></p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/01/soap-operas.jpg" alt="" title="soap-operas" width="225" height="235" class="alignnone size-full wp-image-97946" /><em>Come with us now, on a long and twisty journey; a search for tomorrow and a look back on the days of our lives. Romance! Love! Agony! Adultery! Angry aliens! The American soap opera has seen them all, and much more. Their history is the history of TV itself—a genre that once held the fortunes of all three major networks in its hands. At its height, 19 shows represented 20 million loyal viewers who hung on to every tortured plot point, and went along for the ride when their programs shattered taboo after taboo. Now the daytime soap is on the brink of extinction. So join us for a wild, uncensored look behind the scenes of the rise, fall, and possible resurrection of an American Institution.</em> </p>
<h2>Part I: The Addiction Begins (1932–1963)</h2>
<p>They started out on radio—live, 10- to 15-minute chunks of ongoing romance, anguish, and high drama, all aimed squarely at housewives and sponsored, as their moniker suggests, by soap conglomerates such as Procter &#038; Gamble and Colgate-Palmolive. The first of the half hour–long television soaps, As the World Turns and The Edge of Night, premiered on the same day in 1956. And there was no turning back. Soaps quickly garnered a freakishly dedicated audience that was in agony every Friday when their “stories” left them with a cliffhanger.  	</p>
<p>The genre’s first auteur was an eccentric writer, producer, and former actress named Irna Phillips. She invented her first daytime network radio serial in 1930 at the age of 31 and then went on to create many of the biggest titles in radio and TV. In the same years she churned out 2 million words a year. And in doing so, she single-handedly invented most of the conventions that have defined soaps for the past century. </p>
<p><strong>Ken Corday, executive producer, Days of Our Lives (1985–present), and a second-generation soap man (son of Days co-creators Ted and Betty Corday):</strong> Irna Phillips was the grand pharaoh of soap operas. She really cooked up all of it. She was a brilliant woman who lived a very secluded life. She only traveled by train; she never stayed above the second floor of any hotel. All of us knew about her quirks. But her imagination was so vivid that she was able to personify so many aspects of life and get them down on the page—and then into people’s homes. </p>
<p><strong>Tim Brooks, former NBC executive, TV historian: </strong>There was a lot of experimentation going on in those days; stations and networks were just getting up and running. They were all trying to figure out this new medium. Soaps were a big part of that process. What could be done with them dramatically? And how much could they make? No one knew. </p>
<p><strong>Ken Corday:</strong> My earliest memory is picking out the logo for As the World Turns with my father at the Museum of Natural History—that incredibly famous film clip of the Earth turning around and around. I was about 5. The show went on the air in 1956.<br />
Throughout the 1950s and 1960s, soaps were increasingly welcomed into the daily lives of American women. Fans identified so strongly with the characters that the line between reality and fantasy often blurred. No matter what your life was really like, the life of a soap character was infinitely more interesting.</p>
<p><strong>Sam Ford, co-editor, The Survival of Soap Opera: </strong>I had a high school teacher who came home from school one day, and her mother was talking to her aunt on the phone, saying, “You won’t believe what happened to Joe!” She listened to the conversation, and it was getting worse and worse, and she thought, “My God, which neighbor could she be talking about?” Of course, they were discussing soaps.  </p>
<p><strong>Wendy Riche, executive producer, General Hospital (1992–2001), Port Charles (1997–1999):</strong> Soaps first came into my consciousness when I moved back in with my parents—pregnant and not married. My mother was watching Days of Our Lives, and she said, “Ooh, look Wendy, they’ve got a story on that’s just like you!” </p>
<p><strong>William Reynolds, writer, presidential historian, The Edge of Night superfan:</strong> In 1961, on The Edge of Night, a character was killed saving her toddler from an oncoming car. The switchboards lit up so much at CBS that the actors who played the husband and wife on the show appeared as themselves at the end of an episode a few days later to explain why the character was killed. Nothing like this had happened before, or since, on a daytime or nighttime show.</p>
<blockquote><p>Between 1951 and 1959, 35 soaps had premiered— most produced in New York City—and the need for actors was overwhelming. While the genre was often derided for offering some of the worst acting ever broadcast, most of the thespians actually came from Broadway or film. It took a special performer to memorize a 44-page script up to five days a week for 50 weeks a year. </p></blockquote>
<p><strong>Don Hastings, actor (Jack Lane, The Edge of Night, 1956–1960, and Dr. Bob Hughes, As the World Turns, 1960–2010):</strong> Almost all of us came out of the theater or radio. There was no such thing as a “soap actor.” </p>
<p><strong>Chris Goutman, executive producer, As the World Turns (1999–2010): </strong>I’ve been with the best theater and film actors who’ve been thrown into day roles on shows and who just couldn’t hack it.</p>
<p><strong>William J. Reynolds: </strong>I always remember the episode where Lobo Haines kidnapped Mike Karr (actor Forrest Compton) on The Edge of Night in 1972. Karr was taken to a warehouse, tied up, and blindfolded, and because Compton was blindfolded, he couldn’t see the teleprompter, and he skipped a whole act’s worth of dialogue. This was aired live. </p>
<p><strong>Don Hastings: </strong>It was murder. There were a lot of actors who would do one show and quit.</p>
<p><strong>Erika Slezak, Daytime Emmy award–winning actress (Viki Lord, One Life to Live, 1971–present):</strong> (Producer) Doris Quinlan said to me, “I’d love to have your father (Tony award–winning actor Walter Slezak) on the show, but I can’t afford him.” I said, “Well, just ask him.” He spent three days on the show. He said it was the most difficult, nerve-wracking thing he’d ever done. We rehearsed all day and then taped at 4:30 p.m. He was used to six weeks of rehearsal. I was really worried about him because he kept saying, “It’s so hard! It’s so hard!”  </p>
<p><strong>Chris Goutman:</strong> One actor wrote his lines on the rim of his plate during restaurant scenes. You just hoped he would spin the plate in the right direction, so he’d get his lines right. </p>
<p><strong>Jacklyn Zeman, actress (Bobbie Spencer, General Hospital, 1977–present): </strong>There were no makeup changes or hair changes during a show. That’s why we’d have full makeup on when we were shown in bed. The scene before might have been in a restaurant. During the commercial break you had only two minutes to get your negligee on—that was it. People didn’t understand why we all looked so glamorous while lying in bed. It wasn’t because we were too vain to take off our makeup; it’s because we didn’t have time.</p>
<p><strong>Kimberly McCullough, actress (Robin Scorpio, General Hospital, 1985–present): </strong>There was this one actress who was really mad because she was fired, so on her last line of her last scene she opened up her shirt, took her bra off, looked at the camera, and said “F&#8212; you!” and walked off the set. Stuff like that happened all the time. I think every door in the building was broken from someone slamming it. </p>
<p><strong>Ken Corday: </strong>William Bell (creator of The Young and the Restless and The Bold and the Beautiful) had a great quote: “Give me a great script, two wonderful actors, and a waterfall—and who in God’s name needs the waterfall?”</p>
<h2>Part II: Leave No Taboo Unbroken (1962–1972)</h2>
<p>Despite highbrow disdain for soaps, the genre has constantly pushed the envelope on TV’s depiction of socially sensitive issues such as abortion, rape, drug addiction, and homosexuality. In 1962, when Agnes Nixon—Irna Phillips’ protégé and successor as the most powerful writer-producer in the business—proposed a story that dealt with cervical cancer (inspired by a friend’s death from the disease), the network and sponsor recoiled in horror. Nixon used her clout to get it made. After this, the taboos fell fast and hard, making prime time seem tame by comparison.</p>
<p><strong>Kay Alden, co–head writer, The Young and the Restless (1973–2007), The Bold and the Beautiful (2007–present): </strong>Agnes (Nixon), more than any single individual, realized she could use her shows as a vehicle to get messages out about things that were important. She was largely responsible for first making women aware of the importance of getting a Pap smear. Agnes did that story, and it was huge, and it was fabulous.</p>
<p><strong>Michael Fairman, soap journalist and advocate:</strong> Erica Kane had daytime TV’s first legal abortion, on All My Children (in 1973). It was like, they’re going to tell an abortion story? And use Erica Kane? It was such a big deal. But they botched it years later—the story line, not the abortion—by negating that it was an abortion. Instead, it turns out she’d had a demon-seed child.<br />
<strong><br />
Tina Sloan, actress (Kate Thornton Cannell, Somerset, 1974–76, and Lillian Raines, Guiding Light, 1983–2009): </strong>I had my TV abortion shortly after Erica Kane had hers. It was one of the first depicted in any way on television, on Somerset in 1974. Ted Danson, who played a scheming lawyer, went with me to get it. And then I was punished for  it by going completely insane. </p>
<p><strong>Ken Corday:</strong> It was always a battle. In 1968 we wrote a story line that had one of our characters, Tommy Horton, return from Vietnam with amnesia and post-traumatic stress disorder. War was completely raging at the time, and the network wouldn’t let us mention it in any way whatsoever. They said, “No, let’s just say that he came back from Korea.” We said, “Wait, Korea was 1950 … this is 1968!” But they insisted that we couldn’t talk about Vietnam. So he came back from Korea. </p>
<blockquote><p>Soaps continued to fight the networks and sponsors by weaving controversial issues into their story-lines. None brought as much attention—and respect—as the honest depictions of the AIDS epidemic on One Life to Live and General Hospital.</p></blockquote>
<p><strong>Michael Fairman: </strong>On General Hospital, they brought in Stone (Michael Sutton) as a love interest for Robin. They had unprotected sex. He was HIV positive. She got the virus from him. So while he died, she lived. </p>
<p><strong>Wendy Riche:</strong> We figured that if we did that story through the innocence of an intelligent girl, we would be able to have a big impact—it’s not just gay people or heroin addicts that get AIDS; it’s anybody.</p>
<p><strong>Michael Fairman:</strong> That story broke our hearts.</p>
<p><strong>Wendy Riche:</strong> We did a spin-off ABC Afterschool Special with Kimberly and Michael. It was called “Positive: A Journey into AIDS.” We took them to a real hospice, which is where we taped.</p>
<p><strong>Kimberly McCullough:</strong> There was this guy there, Lewis, who I connected with right away. He was going blind, so I was reading to him. I went back for the taping and found out he had died a few days before. They hadn’t told me, because they wanted to get my reaction on camera. I was so pissed off at the producers for putting me in that position that I almost didn’t finish the special. I didn’t want to be used as an actor playing a character to represent something. It became about me at that moment.</p>
<blockquote><p>Soaps introduced more and more gay characters into their stories, though not all were steps forward. One Life to Live featured a closeted gay district attorney who killed two people to cover his secret. On the other hand, Eden Riegel’s character on All My Children became a gay icon. </p></blockquote>
<p><strong>Eden Riegel, actress (Bianca Montgomery, All My Children, 2000–2010, and Heather Stevens, The Young and the Restless, 2010–present): </strong>Bianca was the first main character who was a lesbian. She was an essential character because she was Erica Kane’s daughter.   </p>
<p><strong>Julie Hanan Carruthers, executive producer, All My Children (2003–present):</strong> In the focus groups in cities around the country, people were like, “She’s Erica Kane’s daughter—there’s no way she’s gay! She’s just mixed up. They’re going to send her to a psychiatrist and fix her.” </p>
<p><strong>Eden Riegel:</strong> Agnes was inspired by what was then going on with Cher and Chastity Bono.</p>
<p><strong>Julie Hanan Carruthers:</strong> Over time, viewers got to know the characters as people and not as labels. </p>
<p><strong>Eden Riegel:</strong> It didn’t seem like a big deal to me. It was only later that I realized how groundbreaking this was. Soaps are geared toward Middle America, and these people were inviting a gay person into their living rooms every day. It was powerful, and because of that particular medium, I think it changed a lot of minds. </p>
<h2>Part III: The Go-Go Glory Years (1973–1999)</h2>
<p>A 1976 Time cover story featured the soaps’ first supercouple, Bill and Susan Hayes, whose on-screen romance on Days of Our Lives mirrored a widely publicized off-screen affair. Daytime dramas had become a phenomenon, with 20 million viewers—and a revenue that paid for the networks’ primetime offerings. Soaps were now watched by nearly everyone, from Gerald Ford to Sammy Davis, Jr. The networks pushed the concept to primetime with Dynasty and Dallas.<br />
<strong><br />
Bill Hayes, actor (Doug Williams, Days of Our Lives, 1970–present):</strong> Susan and I met in 1970, doing some scenes together. Our producer, Bill Bell, saw something flashing between our eyes and said, “Whoa—I’m going with a new story.” And he started writing fabulous stuff for us.</p>
<p><strong>Susan Seaforth Hayes, actress (Julie Olson Williams, Days of Our Lives, 1968–present):</strong> We had a wonderful romance on the show, which evolved into an off-screen romance.  My mother told me, “Never fall in love with male nurses or actors.” I don’t know why she was so negative about nurses. </p>
<p><strong>Bill Hayes:</strong> In 1974, Susan and I got married in my living room with 16 people. In 1976, when Doug and Julie got married, we had 16 million people. </p>
<p>Ken Corday: The networks tried to outdo each other. We’d spend hundreds of thousands of dollars going on location. We went to Greece, to France. And primetime started to imitate daytime. But daytime was better.</p>
<p><strong>Suzanne Rogers, actress (Maggie Horton, Days of Our Lives, 1973–present):</strong> A lot of firemen came up to me and said they loved my show. I guess they don’t fight fires all the time. They’re in the firehouse; how often can they wash those hoses?</p>
<p><strong>William Reynolds: </strong>In 1973, the Watergate hearings were televised. Nobody wanted to preempt soaps on all three networks at once, so they had to rotate coverage. One day CBS would air the hearings, the next day NBC, and the next ABC. </p>
<blockquote><p>The 1980s might well be called the Luke and Laura Decade. The undisputed super heavyweight supercouple from General Hospital started their relationship with rape and ended it at the altar. General Hospital became the wild soap epicenter, mirroring the excesses of the times—on and off the set.</p></blockquote>
<p><strong>Kimberly McCullough:</strong> Everyone was on coke. There were a lot of affairs. There were things I wasn’t picking up on, but I was a kid. As I got older, I was like, “Oh, that’s what’s going on.”<br />
<strong><br />
Tristan Rogers, actor (Robert Scorpio, General Hospital, 1981–2008, and Colin Atkinson, The Young and the Restless, 2010–present):</strong> It was a crazy decade. As long as you made sense of what you were doing on camera, you could get away with anything.  </p>
<p><strong>Michael Fairman:</strong> The 1980s started out with [executive producer] Gloria Monty’s resuscitation of GH. The show was dying. It was her idea to bring in Tony Geary and pair him with Genie Francis. Also to break out of the four walls of the studio and start doing location shoots. </p>
<p><strong>Jacklyn Zeman:</strong> All of a sudden, it was cool to be on General Hospital.</p>
<p><strong>Kimberly McCullough:</strong> I remember one time Jack Wagner and [then-wife] Kristina were doing a love scene, and he didn’t want to get out of bed because he was actually naked. He took the bottle of Champagne they were supposed to be drinking, pulled it under the covers and peed in it. He did stuff like that all the time, and (Kristina) was like, “Jack, oh my God, stop it!”</p>
<p><strong>Tim Brooks:</strong> You had guys on soaps who’d take their shirts off in May and wouldn’t put them back on until September.</p>
<p><strong>Genie Francis, actress (Laura Spencer, General Hospital, 1977–2008, Genevieve Atkinson, The Young and the Restless, 2010–present):</strong> Gloria [Monty] really had a plan for the two of us. I think the rape was a calculated part of it. People were enraged. It was all over the news. Then they sort of switched the whole thing and called it a rape/seduction. I was supposed to be fascinated by Luke—thankfully, Tony (Geary) made that very easy. I didn’t foresee that the whole thing would become that big. At all. </p>
<p><strong>Michael Fairman:</strong> The biggest moment was obviously Luke and Laura’s wedding in 1981. I was inside a Sears, and all of us were watching in the store. It was a huge crowd. </p>
<p><strong>Sam Ford: </strong>The wedding episode drew more people than any single daytime episode ever—30 million viewers. That won’t be broken.   </p>
<p><strong>Genie Francis:</strong> I was always kind of shocked at the hordes of people who were interested in it. It’s a strange experience to think about now. It’s almost like it happened to someone else.</p>
<blockquote><p>During the Luke and Laura era, General Hospital had celebrity groupies who vied for a cameo. Elizabeth Taylor was their biggest catch.</p></blockquote>
<p><strong>Tristan Rogers: </strong>When Liz came on the show, I had a one-on-one scene with her. She had all the dialogue down, a total pro. She walks on with a drink in her hand, and I’ve got my prop drink. I said, “What did they give you to drink?” She said, “Some of that stuff there.” Piled against one wall was all this pink Dom Perignon. She said, “You want a hit? Drain it!” I drained it, thanks. So we’re having our own little fun. Gloria Monty comes out onto the set. Of course she wasn’t going to chew Elizabeth out, so she said to me, “Tristan, this is a professional show, you’re wasting our time.” Liz turned to her and said, “Who do you think you’re talking to?” I had close-ups of the back of my shoes for about a month. </p>
<p><strong>Chris Goutman:</strong> I think (Luke and Laura’s wedding) was when soap operas took a wrong turn. We started chasing this chimera, instead of trying to be true to our roots.</p>
<p><strong>Sam Ford:</strong> Suddenly every other soap starts pushing their longtime characters far into the back burner, and they each have their super-couple. That might have been a great model to save General Hospital, but when every soap went in that direction, the whole genre changed. </p>
<blockquote><p>The frenzied success and lavish productions of the 1980s soon gave way to a harsh reality in the 1990s. Ratings were declining, so story lines became more outlandish, involving demonic possession, bizarre murders, orangutan nurses, and talking dolls. Passions premiered in 1999. It would be the last new network daytime drama.</p></blockquote>
<p><strong>Ken Corday: </strong>MTV came along, and we noticed people’s attention span had gotten a bit shorter. Our head writer, James Reilly, started coming up with stories that made all of us say, “You’ve got to be kidding.” One was when Vivian buried Carly alive. Ratings went through the roof. Then Jim said, “I’m going to go one better. I’m going to have Marlena possessed by the Devil!” </p>
<p><strong>Erika Slezak:</strong> I think the writers got bored, and they thought, oh Christ, what can we do now? They came up with ridiculous stories. There was one called “Eterna” where we found an underground city, and nine of us fell through a rabbit hole and spent months there. They had a story where I was hypnotized to kill my son. I went to them and said, “This is horrible.”   </p>
<h2>Part IV: Daytime Turns to Twilight  (2000–present)</h2>
<p>By the end of the 1990s a sky-is-falling paranoia gripped network execs, who saw that cable TV was forever ending their monopoly. Soaps were showing their age. And cheap reality TV was flooding the airwaves. Producers began to cut costs drastically, but it was clear that the networks had other plans for their time slots.    </p>
<p><strong>Julie Hanan Carruthers: </strong>The week before I was supposed to start work at General Hospital, I was glued to the set watching O.J. Simpson’s white car driving all over Southern California, thinking, I can’t believe I’m watching a car. All of a sudden people realized what cable meant: options. When you looked at numbers, you could mark it almost to the day. The drop was immediate, and it never came back. </p>
<p><strong>Barbara Bloom, vice president, director, daytime, ABC (1996–2000), and senior vice president, daytime, CBS, (2003–2011):</strong> [Ratings] have gone down consistently since the 1970s. I’ve had it researched every way from the wazoo. Sometimes there’s a big, publicized story line where things pick up, but other than that, it’s been a slow, grinding, consistent loss. </p>
<p><strong>Stephanie Sloane, editorial director, Soap Opera Digest and Soap Opera Weekly:</strong> You’re still looking at ratings that some shows on the CW don’t get. There’s still a passionate audience. The people who are watching remain hugely invested in these shows. </p>
<p><strong>Greg Meng, co-executive producer, Days of Our Lives (1999–present): </strong>NBC came to us and said we have to cut our licensing fee in half. Well, everyone was freaking out: It can’t be done!      </p>
<p><strong>Ken Corday: </strong>We’ve had to reinvent the way we do the show; it’s a much tighter, leaner machine. We’re still on the air because we showed we could do the show for half the cost. Quite a bite.</p>
<p><strong>Bill Hayes: </strong>When Susan and I started out in this business, we read through every episode the night before, staged it, timed it, rehearsed it, and the next morning started again. Then we rehearsed for the cameraman, had a dress rehearsal, notes, and then we did the taping. </p>
<p><strong>Susan Hayes:</strong> Today, your blocking rehearsal is “Cross to his elbow, and then leave the room. Got it, thanks. Moving on.” </p>
<blockquote><p>It became clear that the American daytime drama was doomed. The eccentric, low-rated Passions was first to fall in 2008, but then came some shockers. Irna Phillips’ venerable Guiding Light—the longest-running show in radio and TV history—was extinguished in 2009, followed by As the World Turns in 2010. Then, on April 14, 2011, to the dismay of soap fans, ABC announced the cancellation of both All My Children and One Life to Live. In 2012, only four daytime soaps will air on the three legacy networks.</p></blockquote>
<p><strong>Tina Sloan:</strong> We believed we could save Guiding Light. We knew that if our 72-year-old-show went, everybody would go. [CBS President and CEO] Les Moonves and I had a talk, and he said, “I gave you an extra year or two.” Then he replaced us with a game show. </p>
<p><strong>Chris Goutman:</strong> We knew that when Guiding Light went off, our days [on As the World Turns] were numbered. I was bawling like a baby when they announced it. </p>
<p><strong>Erika Slezak:</strong> I think that Brian Frons, the head of ABC Daytime, doesn’t believe in the genre. He never believed they could last. My biggest objection is ABC saying people don’t want entertainment anymore; they want information. That’s ridiculous. People always want entertainment.</p>
<p><strong>Julie Hanan Carruthers:</strong> I’m a little shell-shocked. I feel part of the cultural fabric of what I’ve grown up with is disintegrating and changing.</p>
<p><strong>Don Hastings: </strong>CBS didn’t even say goodbye to us after 50 years. There was nothing to anybody on the show who had served on it, any kind of official “Gee, we’re sorry, and good luck.” The show itself gave the cheapest party I’ve ever been to. Just a very sad end. That’s the part I don’t miss.</p>
<blockquote><p>But all soap fans love a good resurrection story. Since 1995, shoestring-budget short-form serials for the Internet, such as Venice and Empire, have attracted loyal followers who pay annual subscriptions to watch on YouTube and other outlets. Three months after ABC cancelled All My Children and One Life to Live, it made a surprise announcement: The shows would live on, in a downscaled form, on the Web. Prospect Park, an indie production company, will begin airing new episodes online when the shows’ network TV runs ends. It’s the ultimate cliffhanger: Can a beloved American institution reboot in the 21st century?</p></blockquote>
<p><strong>Roger Newcomb, founder, Welovesoaps.net:</strong> We invented the term “indie soap” a few years ago. It’s how we refer to all these Web series, which are like minisoaps with continuing story arcs from week to week. That’s the future. </p>
<p><strong>Frank Valentini, executive producer, One Life to Live (2003–present):</strong> Our society underestimates the attention span of people on the Internet. It’s a different platform, but it’s still entertainment. I think a longer form will work. It’s obvious where the technology is going, and people aren’t getting tired of looking at nice, large, beautiful screens.</p>
<p><strong>Kay Alden:</strong> The potential exists for a return to the very origins of the soap opera format.</p>
<p><strong>Roger Newcomb:</strong> In the early 1950s, there were so many articles that said soap operas were for housewives who were moving around the house and listening to radio; no way they are ever going to sit in front of a TV and watch this stuff. Now I read that people aren’t going to want to watch soaps on their computers. I think the technology is going to keep changing and make everything meld together. </p>
<p><strong>Barbara Bloom: </strong>It will evolve. It’s just not going to evolve in the traditional sense. That part is over. And it’s not coming back. </p>
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		<title>What Monkeys Can Teach You About Money</title>
		<link>http://www.mentalfloss.com/blogs/archives/90920</link>
		<comments>http://www.mentalfloss.com/blogs/archives/90920#comments</comments>
		<pubDate>Thu, 25 Aug 2011 04:00:36 +0000</pubDate>
		<dc:creator>the mag</dc:creator>
				<category><![CDATA[Blogs]]></category>

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		<description><![CDATA[This is a special sneak peek at the September-October issue of mental_floss magazine. Click here to get a risk-free issue! by Allen St. John How a Yale research team made history by teaching capuchins to spend money &#8230; and discovered that they&#8217;re just as smart—and stupid—as your financial advisor. It’s a little bigger than a [...]]]></description>
			<content:encoded><![CDATA[<p><em><b>This is a special sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc-I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
<p><strong>by Allen St. John</strong></p>
<p><em>How a Yale research team made history by teaching capuchins to spend money &#8230; and discovered that they&#8217;re just as smart—and stupid—as your financial advisor.</em></p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2006/01/mf_1005_cover2.jpg" alt="" title="mf_1005_cover2" width="350" height="469" class="alignnone size-full wp-image-98159" />It’s a little bigger than a quarter and about twice as thick, but because it’s made of aluminum, it weighs roughly the same. It’s flat and smooth, except for what seem to be a few tiny bite marks around the perimeter. To you, it might look like a washer without a hole. To Felix, an alpha male capuchin monkey, and his friends at Yale University, it’s money.<br />
<br />
“When one of the monkeys grabs a token, he’s going to hold onto it as though he really values it,” explains Laurie Santos, a psychology professor at Yale. “And the other monkeys might try to take it away from him. Just like they would with a piece of food. Just as you might want to do when you see a person flaunting cash.”<br />
<br />
During the past seven years, Santos and Yale economist Keith Chen have conducted a series of cutting-edge experiments in which Felix and seven other monkeys trade these discs for food much like we toss a $20 bill to a cashier at Taco Bell. And in doing so, these monkeys became the first nonhumans to use, well, money.</p>
<p>“It sounds like the setup to a bad joke,” says Chen. “A monkey walks into a room and finds a pile of coins, and he’s got to decide how much he wants to spend on apples, how much on oranges, and how much on pineapples.”</p>
<p>But the remarkable thing about the research isn’t that these monkeys have learned to trade objects for food—after all, a schnauzer can be taught to hand over your slippers in exchange for a Milk-Bone. The amazing part, Chen and Santos discovered, is how closely the economic behavior of these capuchins mimics that of human beings in all its glorious irration​ality. Viewed in the context of the daisy chain of near-disastrous human failings that brought the world to the verge of fiscal collapse over the past few years, monkeynomics is eye-opening stuff.</p>
<p>So how much of our wild, dangerous economic behavior is hard-wired, and how much of it is learned? And most important, how much of it can be changed? Watching Felix and friends make financial decisions—some extremely smart, others profoundly dumb—provides groundbreaking insight into the roots of our own dysfunctional relationship with money. And why it all may have started 35 million years ago.<br />
<strong><center>*  *  *  *  *</center></strong><br />
What kind of monkey would Santos be? “A bonobo,” she says with a laugh. “They’re kind of a hippie monkey.” With an infectious smile and curls that cascade down her back, the 35-year-old Santos exudes the cool prof vibe of someone who—all things being equal—would really rather be in a dorm, holding court about the meaning of life. “I’m fascinated by human beings, and monkeys are like humans in their purest form,” she says. She’s quick to offer a funny story about how she decided to pursue primate research after seeing a picture of the lush Caribbean island where the fieldwork was being done. But the truth is that her interest began with the idea that monkeys are like human beings without the cultural baggage.</p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/santos2.jpg" alt="" title="santos2" width="350" height="263" class="alignnone size-full wp-image-97940" />As a Harvard undergraduate, Santos worked with behavioral scientist Marc Hauser and then signed on to do her dissertation based on research in his lab. Her work centered on basic questions of monkey cognition: How high can monkeys count? (To four.) Do they have a good sense of the practical physics of falling objects? (Not especially.)<br />
<br />
This body of work earned her a tenure-track position at Yale, where in 2003 she was charged with setting up the school’s Comparative Cognition Lab. Santos chose capuchin monkeys for practical reasons. They’re smaller and easier to care for than chimps, but they’re almost as smart, resourceful, and social. She got 10 capuchins from noted researcher Frans de Waal at Emory University and planned to continue with the monkey cognition research that she had started at Harvard.</p>
<p>Then one day, one of the caretakers who cleaned the capuchin enclosures in the new lab told Santos that her monkeys were “geniuses.” Felix and friends, he explained with amazement, would hand him their discarded orange peels, trying to trade them for food. Maybe the monkeys were trying to make a point.</p>
<p>Around the time that Santos got the lab up and running, Chen was hired at Yale’s business school. Chen had also worked at Hauser’s lab at Harvard, although not directly with Santos. His dissertation included running game theory scenarios with cotton-top tamarins; he designed experiments to see if the monkeys would employ strategic cooperation to get food rewards and found that they were extremely similar to humans in that regard. </p>
<p>Chen and Santos met in the fall of 2003 at a New Haven student hangout called Koffee and hit it off immediately, recognizing their common interest in tracing the roots of fundamental human behaviors in other primates.</p>
<p>Together, they began brainstorming about what they could do with these “genius” monkeys. They tossed around a host of high-concept ideas, including an elaborate game theory simulation. One of Santos’ grad students constructed a Rube Goldberg–like structure that used stainless steel mechanical arms to divide quantities of food for the classic “ultimatum game,” which measures whether a subject will value fairness over maximal profit. “It was a big, complicated machine with a monkey at one end,” Chen recalls. The idea was ditched after the preposterously strong little capuchins kept casually ripping the machine’s steel arms apart.</p>
<p>And then Santos and Chen settled on something simple and elegant—and provocative. </p>
<p>“On a lark, we started investigating whether or not we could introduce them to a basic market economy,” Chen recalls. “I’m not even sure we had a good idea of how it would work. But if we could, I knew there were a dozen experiments that people in the economics world would be interested in.”</p>
<p>At this point, Chen was already something of a curiosity—the only economist in the world who did research on monkeys. “It’s totally bizarre,” he admits. “But I always worked on what I thought was most interesting.” And what was most interesting was seeing if capuchin monkeys could be taught to spend money.<br />
<strong><center>*  *  *  *  *</center></strong><br />
So in the spring of 2004, after months of constructing the methodology and training the capuchins in the basics of token trading, Santos and Chen began their work. The Monkey Market was open for business. </p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/monkey-trade.jpg" alt="" title="monkey-trade" width="350" height="325" class="alignnone size-full wp-image-97943" />Physically, the Monkey Market is a smaller enclosure attached to the capuchins’ larger communal home. It’s where the monkeys go to trade for treats. A video of one of these early experiments shows that when Felix, the group’s alpha male, entered, he received a “wallet” with 12 of those round aluminum tokens. Two student researchers, one wearing a pink T-shirt, the other blue, stood on either side of that 3-foot cubic enclosure, each holding a different tray of food. The premise at this stage was pretty basic: Felix could swap his tokens for food with either of the two researchers. He didn’t seem to care much about the students. But he did care profoundly about what the researchers would sell him in exchange for that little metal token.</p>
<p>Felix and the others were cautious, observant shoppers. As the video shows, Felix would head first to the researcher holding out pieces of orange, examining them carefully; before leaving, he stopped to smell them. He went to the other researcher and did exactly the same thing—looking, sniffing, shopping. He then headed back to the first researcher and handed over a token to complete the transaction. Oranges, please.</p>
<p>“When you watch it, it looks like they’re contemplating, thinking about what they’re going to buy,” says Santos. What separates these capuchins from the scores of animals who have been trained to perform complex behaviors in exchange for food is the option presented by that second researcher.  </p>
<p>“The critical aspect of money is that it’s fungible. It represents a choice,” explains Chen. “A coin is fundamentally different than, say, pressing a lever.” Santos and Chen had not only achieved their preliminary goal, they had made history: The monkeys were using cash. The capuchins were now operating in a sphere where humans had been dwelling alone. </p>
<p>What next? Although Felix’s intense deliberations were fascinating to watch, they were really beside the point. According to economists, one single factor defines rational behavior in a consumer market: attention to price. Most old-school economics, Chen explains, relies on the bedrock principle that participants in a market will maximize value whenever possible. Could the capuchins become rational consumers?</p>
<p>The researchers began messing with the pricing in Monkey Market. The base currency was still one token for one fruit, but the amount of food and how it was delivered would now vary from day to day. Santos’ researchers began ​presenting the monkeys with two equally ​appealing options—one would offer a Jell-O cube, the other an apple slice. Then, like Walmart on Black Friday, they would spontaneously slash the price of the apple slices—two slices for a single token! Act now!—while the price of Jell-O remained the same.<br />
<h2>The monkeys, like any smart bargain hunters, flocked to the lower-priced item. </h2>
<p>Or, in econ-speak, they reacted to a compensated price shift. “That’s the critical hallmark,” says Chen. “When the cost and benefits change, do my decisions change?” When he examined the data, Chen found, to his delight and relief, that they most certainly did. The capuchins had proven not only to be consumers but also rational ones. Quantitatively and qualitatively, their behavior matched that of humans.</p>
<p>And not always in good ways. “One of the things we never saw in the Monkey Market was savings—just like with our own species. They always just spent all their cash at once,” says Santos. “The other thing, amazingly, was spontaneous evidence of larceny. They would rip off the tokens from each other and us at every opportunity.” Clearly the monkeys were screwing up in some of the same ways as people. But how far off track would they go? Santos and Chen decided to think big and introduce some of the same problems into the Monkey Market that have bedeviled centuries of humans.<br />
<strong><center>*  *  *  *  *</center></strong><br />
Up to that point, the monkeys had been adhering to traditional laws of economics that rely on rational behavior. But a relatively new school of economics called prospect theory, led by maverick Nobel Prize–winning economist Daniel Kahneman, was challenging these tenets, positing that human economic behavior is often irrational. “We never thought this kind of behavior was learned,” says Kahneman, 77, who began developing his theories in the 1970s without having taken so much as a single economics course. “It was always clear to me that it’s biological.” But would the monkeys prove or disprove his paradigm-shifting theory? (Kahneman was aware of Santos and Chen’s research, but didn’t participate in it.)</p>
<p>Prospect theory argues that economic decision making is, like Einsteinian physics, relative. The theory contends that humans make economic decisions not in absolute terms, the way a computer might, but relative to some specific reference point—and that causes them to make mistakes. Most of us are risk averse; we’ll do almost anything to avoid a loss. And we treat losses very differently than gains. It’s why investors defy logic by selling off the winners in their portfolio instead of dumping the losers. And why homeowners in a housing slump will let their banks foreclose before they drop the price of their houses.</p>
<p>“We were already seeing deliberative decision making in our monkeys that went beyond what scientists had seen in animals before,” Chen explains. “So we just thought, Why not raise the stakes? Why don’t we investigate whether they’ll make the same mistakes that humans make?”</p>
<p>Simply put: Were the monkeys smart enough to act dumb?</p>
<p>Armed with cutting-edge economic theory, a handful of tokens, and a bin full of fruit, Santos and Chen introduced the concept of risk to the Monkey Market. In a series of three interrelated experiments designed carefully to mirror economic models, the monkeys chose between risky sellers and safe sellers. The first scenario represented a simple choice for the monkeys: Seller A would consistently deliver one piece of apple; Seller B would sometimes deliver one, and sometimes add one and deliver two. Seller B represented a no-brainer gamble, or what economists call stochastic dominance.</p>
<p>And the monkeys immediately grasped the significance of the scenario. They chose Seller B 87 percent of the time. </p>
<p>The second experiment presented a bigger challenge: Seller A would show the monkeys only one piece of apple, but add an extra piece half the time. Seller B, on the other hand, would show the monkeys two apple pieces, but half the time would hand one over and take one back.</p>
<p>Despite the fact that they were conditioned to trade with Seller B from the first experiment, the monkeys quickly reversed course and showed a strong 71 percent preference for Seller A. The data suggested that the two scenarios felt very different to the monkeys, just as they might to a human. But do the math: Each seller represented a 50/50 chance of ending up with two apple pieces. A computer would value each of the sellers equally. And yet the monkeys greatly preferred dealing with generous Seller A, who sometimes added a piece of apple, than stingy Seller B, who sometimes took an apple away. Fear of loss dictated their thinking. Their decision making wasn’t absolute; it was relative. </p>
<p>In the third experiment, the researchers reversed the options, changing from a bonus scenario to a loss scenario.</p>
<p>Seller A would show one apple piece and hand it over, while risky Seller B would show two but always take away one and deliver one. Despite the fact that both sellers gave the same payout—one apple piece—the monkeys strongly preferred Seller A.</p>
<p>Santos and Chen had hit a home run. When taken together, the results of the second and third experiments suggest that capuchins show an overwhelming loss aversion. Just like us. </p>
<p>Chen explains that the data set for the monkeys—which revealed a 2.7 to 1 risk preference in the loss model compared to the bonus model—was completely indistinguishable from what you might find in a trial using human subjects. “It’s a little spooky,” says Venkat Lakshminarayanan, a grad student in the lab.  </p>
<h2>“Sometimes I’d look at the numbers and forget that they’re monkeys,” Chen adds.</h2>
<p>In the fall of 2008, when the housing bubble burst, and some of the world’s biggest financial institutions went straight to hell, Santos and Chen turned again to the monkeys. There were more tests of prospect theory risk behavior, and more confirmation of the evolutionary underpinnings behind the crazy—and yes, wildly irrational—behavior that led to the current recession.</p>
<p>Does this kinship between the capuchins and us have a limit? Chen and Santos seem to have found it. In humans, knowing the price of a costly item makes it more desirable—call it the Château Lafite Effect. Not so for the monkeys. A yet-to-be published study from 2010 showed that, for Felix and friends, raising the price did nothing to boost the appeal of a particular type of food. Finding the end as well of the beginnings of our kinship with the capuchins not only validated the group’s research, it placed a bookend on a groundbreaking body of work.<br />
<strong><center>*  *  *  *  *</center></strong><br />
So what did Santos and Chen really learn after seven years of intense study? “Whatever mechanism in the brain that’s driving these biases is one and the same in capuchin monkeys and in us,” says Santos. “That means these strategies are 35 million years old.”</p>
<p>Moreover, the work with the Monkey ​Market has helped bolster a growing trend toward viewing economics as a more complex and nuanced science—one in which emotion plays as big a part as cold, hard logic. “The losers are going to fight harder than the potential gainers are,” explains Kahneman. “That asymmetry is really, really strong. It’s why there’s inertia against change. And reducing misery is more important than increasing happiness.”</p>
<p>Some economists have begun to create real-world scenarios that take our innate biases into account. Chen cites the Save More Tomorrow program devised by University of Chicago economist Richard Thaler, in which the defaults for a 401(k) plan at a midsize firm were adjusted in accordance with prospect theory to maximize savings. “They’re framing savings not as a loss of income but as a smaller gain,” says Chen. The results were impressive: Employees enrolled in the plan tripled their savings rate from 3.5 percent to 11.6 percent in just two years.</p>
<p>And, even as the architect of work that shows how inherently flawed (even stupid) humans are when it comes to all things monetary, the ever-optimistic Santos still sees a positive side.  </p>
<p>“The problem of modern economics is that it really does assume that we’re homo economicus,” she says. “And we’re not. We make mistakes. So there’s going to be a disconnect when we set up structures that assume we’re going to behave rationally, and we know that we won’t.” She pauses, collecting her thoughts on the couch in her sunny Yale office, which has a “Beware of Monkeys” sign on the wall. “That’s really the message of the work. We’re not doomed. We’re even smarter than the monkeys. We just have to admit that we’re not perfectly rational.” </p>
<p><em><b>This is a special sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc-I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
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		<title>Mental Breakdown: Is Virginia for Lovers?</title>
		<link>http://www.mentalfloss.com/blogs/archives/79725</link>
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		<pubDate>Tue, 23 Aug 2011 21:00:18 +0000</pubDate>
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		<description><![CDATA[Here&#8217;s another sneak peek at the September-October issue of mental_floss magazine. Click here to get a risk-free issue! [Click to enlarge] See Also: Mad Scientist of the Month: Who&#8217;s Afraid of Taylor Wilson?]]></description>
			<content:encoded><![CDATA[<p><em><b>Here&#8217;s another sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc=I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
<p><a href="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/08/isvirginiaforlovers.jpg"><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/01/mental-breakdown.jpg" alt="" title="mental-breakdown" width="570" height="763" class="alignnone size-full wp-image-98161" /></a></p>
<p><em>[Click to enlarge]</em></p>
<p><em>See Also: Mad Scientist of the Month: <a href="http://www.mentalfloss.com/blogs/archives/89423">Who&#8217;s Afraid of Taylor Wilson?</a></em></p>
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		<title>13 Essential Talking Points for the Earthquake Enthusiast</title>
		<link>http://www.mentalfloss.com/blogs/archives/13359</link>
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		<pubDate>Tue, 23 Aug 2011 18:26:35 +0000</pubDate>
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		<description><![CDATA[by Jeff Fleischer A 5.9 magnitude earthquake hit Virginia earlier this afternoon and was felt up and down the east coast. With no reports of injuries, it seems like a good time to dust off this article from 2007. 1. The first recorded earthquake was in China in 1177 B.C.E. 2. China is also the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>by Jeff Fleischer</strong></p>
<p><em>A 5.9 magnitude earthquake hit Virginia earlier this afternoon and was felt up and down the east coast. With no reports of injuries, it seems like a good time to dust off this article from 2007.</em></p>
<p><strong>1.</strong> The first recorded earthquake was in China in 1177 B.C.E.</p>
<p><strong>2.</strong> China is also the birthplace of the first seismograph. Built in 132 C.E. by a man named Cheng Heng, it consisted of eight metal dragons holding eight carved balls over eight frog figurines. If an earthquake made the ground vibrate, the dragon facing the quake&rsquo;s source would (naturally) drop a ball into the mouth of its corresponding frog.</p>
<p><img alt="first-seismograph.jpg" id="image13360" src="http://www.mentalfloss.com/wp-content/uploads/2008/03/first-seismograph.jpg" /></p>
<p><strong>3.</strong> Of course, it didn&rsquo;t really work.</p>
<p><strong>4.</strong> But it did look cool.</p>
<p><strong>5.</strong> While dragons aren&rsquo;t that good at predicting earthquakes, other animals might be. According to ancient reports, critters in the Greek city of Helice headed for the hills just before a massive quake leveled the city in 373 B.C.E.<span id="more-13359"></span></p>
<p><strong>6.</strong> There&rsquo;s some modern evidence, as well. In 1975, Chinese officials evacuated Haicheng days before a massive earthquake, based both on warnings from seismologists and the strange behavior of local pets.</p>
<p><strong>7.</strong> Before leaving Alabama, Shawnee leader Tecumseh told a Creek chief, &ldquo;I &hellip; shall go straight to Detroit. When I arrive there, I will stamp on the ground with my foot, and shake down every house in Tuckhabatchee.&rdquo; Coincidentally (or was it?), he arrived in Detroit on December 16, 1811, the day of the New Madrid earthquake&mdash;the largest ever recorded in the contiguous United States.</p>
<p><strong>8.</strong> The most violent earthquake ever measured in the world hit Chile in 1960, coming in at a terrifying 9.5 on the Richter scale.</p>
<p><strong>9.</strong> The atomic bomb dropped on Nagasaki, Japan, was &ldquo;only&rdquo; considered a 5 on the Richter scale.</p>
<p><strong>10.</strong> In theory, a quake can actually measure 11, or even higher. The formula for the Richter scale has no upper limit.</p>
<p><strong>11.</strong> Speaking of Charles Richter, the American scientist was supposedly an avid nudist. Rumors persist that his wife was so distressed by his penchant for hanging out in the buff that she divorced him.</p>
<p><strong>12.</strong> One guy not to trust for earthquake predictions? British soldier William Bell. In 1761, right after two earthquakes uncannily hit England 28 days apart, Bell smelled opportunity. He claimed a follow-up quake would be hitting the country four weeks later. Accounts depict Bell running through the streets of London ranting about the impending destruction. Amazingly, it worked. Folks were so panicked that hundreds actually slept in boats on the Thames thinking it would be safer than their homes. Luckily, the quake never hit. But Bell quickly lost his street cred and eventually ended up in an insane asylum.</p>
<p><img id="image13357" alt="san-francisco.jpg" src="http://www.mentalfloss.com/wp-content/uploads/2008/03/san-francisco.jpg" /><br />
<strong>13.</strong> In early 2001, FEMA prophetically listed the three most likely disasters to hit America: a terrorist attack on New York City (check), a hurricane in New Orleans (check), and a massive earthquake in San Francisco. Nervous yet?</p>
<p><em>This article was written by Jeff Fleischer, and originally appeared in the May-June 2007 issue of mental_floss magazine.</em></p>
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		<title>Mad Scientist of the Month: Who’s Afraid of Taylor Wilson?</title>
		<link>http://www.mentalfloss.com/blogs/archives/89423</link>
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		<pubDate>Mon, 22 Aug 2011 13:30:53 +0000</pubDate>
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		<description><![CDATA[<a href="http://www.mentalfloss.com/blogs/archives/89423"> 
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/taylor-wilson.jpg" width="300px" border="0" /> 
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<span class="topstory_head"> 
<a href="http://www.mentalfloss.com/blogs/archives/89423">Who’s Afraid of Taylor Wilson?</a>
</span><br />
<p>At 10, he built his first bomb. At 14, he made a nuclear reactor. Now he’s 17…]]></description>
			<content:encoded><![CDATA[<blockquote><p><strong>Update (2/7/2012):</strong> <a href="http://www.mentalfloss.com/blogs/archives/116297">Taylor Wilson at the White House</a></p></blockquote>
<p><strong>by Judy Dutton</strong></p>
<p>At 10, he built his first bomb. At 14, he made a nuclear reactor. Now he’s 17…</p>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/taylor-wilson.jpg" alt="" title="taylor-wilson" width="560" height="396" class="alignnone size-full wp-image-97955" /></p>
<p>Taylor Wilson makes people nervous. While his beanpole frame and Justin Bieber–esque haircut suggest he’s just a harmless kid, his after-school activities paint a far more ominous picture. At age 10, he built his first bomb out of a pill bottle and household chemicals. At 11, he started mining for uranium and buying vials of plutonium on the Internet. At 14, he became the youngest person in the world to build a nuclear fusion reactor. “I’m obsessed with radioactivity. I don’t know why,” says Wilson in his laid-back drawl. “Possibly because there’s power in atoms that you can’t see, an unlocked power.” </p>
<p>Shouldn’t teams in hazmat suits descend on Wilson and shut down his operations before someone gets hurt? On the contrary, there are people in the government who think that Wilson is key to keeping this country safe. <span id="more-89423"></span>“The Cold War is really when nuclear physicists got their shot, and those people are all retiring,” points out one of Wilson’s mentors, Ron Phaneuf, a professor of physics at the University of Nevada in Reno. “I think the U.S. Department of Energy is a little concerned that the motivation of young people to get interested in that kind of science has waned. I think that’s one of the reasons doors have been opened to Taylor. He’s a phenomenon, probably the most brilliant person I’ve met in my life, and I’ve met Nobel laureates.”</p>
<p>When the U.S. Department of Homeland Security heard about Wilson two years ago, officials invited him to their offices to hear more about his research and determine whether or not it could be applied toward their counter-terrorism efforts. Because Wilson was only 15, they weren’t expecting much, but Wilson came prepared. After shaking everyone’s hands, he announced, “You know your building’s radio-active, right?” The pager-sized Geiger counter attached to Wilson’s belt was beeping, an indication that the granite surrounding them contained unusually high amounts of uranium—not enough to be harmful, but enough for Wilson to raise a few eyebrows. </p>
<p>“Their own building was radioactive and most didn’t know it,” Wilson says. “That’s when they started to take me really seriously.” </p>
<h4>The Young Fusioneer</h4>
<p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/taylor-wilson-mental-floss.jpg" alt="" title="taylor-wilson-mental-floss" width="300" height="399" class="alignnone size-full wp-image-97957" />Wilson got his start on Fusor.net, a website where nuclear hobbyists who call themselves “fusioneers” fill message boards on topics that would enthrall only the geekiest subset of society, like “So where can I get a deal on deuterium gas?” The goal of every fusioneer is to build a reactor that can fuse atoms together, a feat first achieved by scientists in 1934. Ever since, nuclear fusion has been hailed as a potential “clean” energy source, although scientists have yet to figure out how to harness its power. By the time Wilson stumbled across Fusor.net, 30 hobbyists worldwide had managed to produce the reaction; Wilson was determined to become the thirty-first. He started amassing the necessary components, such as a high-voltage power supply (used to run neon signs), a reaction chamber where fusion takes place (typically a hollow stainless steel sphere, like a flagpole ornament), and a vacuum pump to remove air particles from the chamber (often necessary for testing space equipment). </p>
<p>Wilson also funneled money collected from Christmases and birthdays toward buying radioactive items, many of which, to his surprise, were available around town. Smoke detectors, he learned, contain small amounts of a radio-active element called americium, while camping lanterns contain thorium. In antique stores, he found pottery called Fiestaware that was painted with an orange uranium glaze. Wilson trolled websites such as eBay for an array of nuclear paraphernalia, from radon sniffers to nuclear fuel pellets, and came to own more than 30 Geiger counters of varying strengths and abilities. Most of Wilson’s radioactive acquisitions weren’t dangerous, given their small quantities. But a few—vials of powdered radium, for example—could be fatal if mishandled, which is why he’s never opened them. (Although he’s been tempted.) </p>
<p>To expand his collection, Wilson dragged his dad, Kenneth, on long road trips into the New Mexico desert to go prospecting for uranium ore; they returned with boxfuls. Meanwhile, Wilson’s growing obsession with all things radioactive “worried me a whole lot,” admits Kenneth, who turned to pharmacists and professors he knew around town to ask if what his son was doing was safe. “After they talked to Taylor, they’d tell me not to worry so much, because they said Taylor understands what he’s doing,” Kenneth says. He and his wife, Tiffany, tried to tell themselves that Wilson’s “nuclear phase” would pass, just like his previous obsessions. At age 3, he asked for a hard hat and orange cones and then directed traffic on his street. At age 7, he’d memorized every rocket made by the U.S. and Soviet governments from the 1930s onward. But of all of Wilson’s obsessions, radioactivity stuck. </p>
<p>Hoping that the right guidance could keep their son from doing damage to himself or others, the Wilsons moved from Texarkana, Ark., to Reno and enrolled Wilson in the Davidson Academy of Nevada, a public school that caters to gifted kids. (Wilson’s IQ tested in the 99.99 percentile.) His physics teacher, George Ochs, encouraged Wilson to enter the local science fair, but did a double take when he heard that Wilson had his heart set on building a nuclear reactor in his garage.<br />
<h2>“I said, ‘Whoa, wait a minute. You’re going to irradiate your parents, and maybe the whole neighborhood,’” recalls Ochs. “I suggested he build it somewhere safe, like a university.&#8221;</h2>
<p>Ochs introduced Wilson to Phaneuf, and the professor quickly saw Wilson’s potential and helped him set up shop in the subbasement of the university’s physics department. Around Wilson’s work area, a shield of paraffin and lead absorbs any radiation he might produce. A radiation safety officer stops by periodically to assess the safety conditions, and Wilson must wear a dosimeter, a badge nuclear power plant workers use to measure an individual’s radiation exposure levels. So far, Wilson says, “I’ve never gotten a dose that’s above legal levels.”  </p>
<p>After months of researching, building, and welding, Wilson put the parts of his nuclear reactor together, using the basic blueprints posted on Fusor.net. He added his own personal touches. It looked like a cappuccino maker on human growth hormones. To find out if it worked, Wilson filled its reaction chamber with deuterium gas, retreated behind the lead wall, and then flipped the switch to the reactor’s high-voltage supply. Tens of thousands of volts of current coursed through a golf ball–sized wire grid within the reaction chamber. If all went well, this would fuse the atoms of deuterium together and release radiation—not nearly as much as fission (or the splitting of atoms) produces, but enough to cause radiation poisoning or other health complications if things went to hell. </p>
<p>Wilson picked up a tiny glass tube called a bubble dosimeter that he’d placed near his reactor. If he saw bubbles, the subatomic particles that make up radiation had penetrated the tube, heating the hypersensitive liquid inside. Squinting at the tube, Wilson spotted five bubbles. </p>
<p>On Fusor.net, Wilson was proclaimed the youngest fusioneer ever, at just 14 years old. A year later, he met with officials at both the U.S. Department of Homeland Security and the U.S. Department of Energy, who offered him their expertise and equipment and encouraged him to apply for a research grant. “I started thinking, ‘What can I do with this?’” Wilson says. I wanted a real challenge. So I decided to try fighting terrorists.” </p>
<blockquote><p><img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/06/taylor-wilson-MF.jpg" alt="" title="taylor-wilson-MF" width="550" class="alignnone size-full wp-image-97959" /></p>
<p><em>Taylor Wilson and one of his “nuclear mentors,” Bill Brinsmead, in Wilson’s basement lab at the University of Nevada in Reno. In the foreground is the nuclear fusion reactor Wilson built at 14—making him the youngest person in the world to ever do so. He spent two years scrounging the parts and radioactive materials.</em></p></blockquote>
<h4>Becoming a Terrorist Fighter</h4>
<p>Every year, more than 35 million cargo containers reach U.S. ports of entry. “They’re big, and there are so many of them. It’s the perfect way to smuggle in nuclear weapons,” Wilson says. “If I were a terrorist, that’s how I’d do it.” Making matters worse, the most sensitive radiation detectors contain helium-3, a man-made chemical that is expensive and in short supply. “The only place you can get helium-3 is in the decayed remains of nuclear weapons components, and our supply is running out,” Wilson says. He started wondering whether there were a cheaper, more plentiful alternatives. </p>
<p>In May 2010, Wilson entered his nuclear fusion reactor in a series of science fairs that won him a trip to Switzerland to tour the Large Hadron Collider, the world’s largest particle accelerator, where many of the most cutting-edge nuclear experiments on the planet take place. Within the collider’s labyrinthine corridors, located 300 feet below ground, Wilson gawked at swimming pool–sized Cherenkov detectors, which identify radiation by measuring the light that is emitted when these subatomic particles move through water. That got Wilson thinking: Water is plentiful. Maybe he could build a liquid-based radiation detector that would work on a smaller scale. </p>
<p>Wilson returned home, went to the hardware store, bought a five-gallon drum, and filled it with water. He mixed in gadolinium, a chemical element that emits light when hit with radioactive particles. Because those flashes would be too weak to be seen with the naked eye, Wilson bored a hole into the drum and inserted a highly sensitive light detector, which he hooked up to his computer. He then placed the drum next to his nuclear reactor, behind the lead wall, and flipped the reactor’s switch to produce a silent explosion of radiation. Checking his computer, Wilson was delighted to see that his detector had picked up brief emissions of light. The detector worked—and unlike helium-3 testers, which cost hundreds of thousands of dollars, Wilson’s cost a few hundred bucks. </p>
<p>He filed for a patent. In May 2011, Wilson entered his radiation detector in the Intel International Science and Engineering Fair against 1,500 competitors and won the $50,000 Intel Foundation Young Scientist Award. In September, once school begins, he plans to do full-scale testing of his invention by hauling a 30-foot cargo container into the Nevada desert. If all goes well there, he will start road-testing his detector at ports. “I want to get this stuff deployed—the sooner the better,” Wilson says. “Radioactive materials could be coming through ports as we speak.” </p>
<p>Wilson’s expertise is in high demand: Raytheon, the fifth largest defense contractor in the United States, tried to hire Wilson to develop security technologies. Numerous universities, including the Massachusetts Institute of Technology, have recruited Wilson to lend a hand in various research projects. Since Wilson’s meeting with the U.S. Department of Homeland Security and the U.S. Department of Energy two years ago, both government agencies are checking in with him regularly to monitor his progress. For now, in order to protect his intellectual copyright, Wilson has refused their offers for funding, but once his patent is securely in place, he hopes to share his findings and roll out his radiation detectors in Iran, North Korea, and other high-risk countries. </p>
<p>“It would scare my mom to know I’m in some hostile country, tracking down terrorists,” Wilson admits. But if his parents have learned anything over the years, it’s to trust their son and let go.<br />
<h2>“Sometimes I’ll blow up something in the backyard that’ll rattle all the windows in the house,” Wilson says. “My mom will come out, shake her head, and then head back in.”</h2>
<h4>Chicks Dig Nukes</h4>
<p>Wilson isn’t an across-the-board thrill-seeker. Roller coasters scare him. He was reluctant to obtain his driver’s license and avoids getting behind the wheel. The only time he was grounded was when he let the family’s golden retriever out in the backyard while he was detonating bombs (not nuclear ones, Wilson clarifies, just garden-variety explosives made from household chemicals like stump remover). Now, when the dog smells explosives, he gives Wilson a wide berth. </p>
<p>In spite of his efforts to make the world safe from terrorists, Wilson is still sometimes seen as a menace. In March 2011, when an earthquake and tsunami in Japan caused one of the country’s nuclear power plants to leak radiation into the atmosphere, Wilson tested the groceries in his refrigerator. He found trace levels of radioactive isotopes iodine-131 and cesium-137 in milk and spinach. After posting his findings on his website and talking to the Associated Press, “I got a lot of angry calls from the dairy association,” Wilson recalls. “I had explained that the radiation levels were low and not a health threat, but still some people freaked out.” Even at the physics lab where Wilson works, “next door there’s a laser guy who was scared that my nuclear reactor was irradiating him,” he says. “I had to calm his fears. A few people at the university have said, ‘You shouldn’t do this. You’re scaring people.’ I have to keep telling people I’m not a terrorist—I’m fighting the terrorists.” </p>
<p>Part of the problem, says Wilson, is that “pop culture has instilled in Americans an irrational fear of radiation, when in fact the household chemicals under your sink are more dangerous. I also think it unsettles people because I’m so young. They associate age with experience. But that isn’t always true.” Carl Willis, a nuclear engineer in New Mexico and a Fusor.net member who’s tracked Wilson’s progress, agrees. “Age discrimination against the young is widespread and was a constant obstacle in my early chemistry hobby life,” says Willis, who built his first bomb at age 12. “We automatically associate young age with poor judgment and inexperience, and while that’s typically the case, that’s just not Taylor. He shouldn’t be prejudged.” </p>
<p>In fact, Wilson thinks his youth is an asset. </p>
<h2>“Because kids haven’t been exposed to the bureaucracy of professional science, they’re a lot more open to trying things,” Wilson says. “In that way, I think kids are able to sometimes do better science than adults.” </h2>
<p>Among his peers, Wilson’s interest in science also has its perks. “At first when I was doing nuclear stuff I wondered, Is this going to make me a nerd? But I don’t think that was ever the case,” he says. “I’ve even used it to pick up chicks. I take women to my lab sometimes.” After all, what girl would be able to resist the line “Would you like to see my nuclear reactor?”<br />
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As for how he balances the demands of being a terrorist fighter/radioactivity obsessive/mad inventor with the challenges of being a 17-year-old kid, Wilson says it’s tough. “Nuclear stuff takes up most of my time,” he says. “Sometimes I have to decide: Do I want to be at my lab or hang out with Sofia?” (Sofia, a fellow Davidson student who’s an avid softball player, is his latest crush.) “She’s one of the few people who’ve been to my lab, which makes my friends mad, because not many have been able to visit,” Wilson says. But no one gets too mad, he jokes: “My friends always say, ‘Don’t mess with Taylor. He has radioactive stuff.’”<br />
<br />
<em><b>This article is your special sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc-I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
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		<title>Raging Bull: The Lie Catcher!</title>
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		<pubDate>Sun, 21 Aug 2011 16:00:48 +0000</pubDate>
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		<description><![CDATA[Here&#8217;s another sneak peek at the September-October issue of mental_floss magazine. Click here to get a risk-free issue! by Judy Dutton Forget the polygraph. This cutting-edge software is putting fear into fibbers. But just how good is it? To find out, we put it to the test. Catching liars is tricky. On average, our ability [...]]]></description>
			<content:encoded><![CDATA[<p><em><b>Here&#8217;s another sneak peek at the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc=I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
<p><strong>by Judy Dutton</strong></p>
<p><a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc=I_y4_p1RF1"><br />
<img src="http://www.mentalfloss.com/blogs/wp-content/uploads/2011/08/mf_1005_cover2.jpg" alt="" title="mf_1005_cover2" width="220" class="alignnone size-full wp-image-98029" /></a>Forget the polygraph. This cutting-edge software is putting fear into fibbers. But just how good is it? To find out, we put it to the test.<br />
<br />
Catching liars is tricky. On average, our ability to pinpoint fibs is no better than chance. Even cops who are trained to detect deception are only successful 60 percent of the time. The polygraph, invented in 1921, improved those odds to around 65 percent, but it’s so notoriously fluky that it’s used mainly to elicit confessions.<br />
<br />
Now, two professors at the Stevens Institute of Technology (SIT) in Hoboken, N.J., claim they’ve created software that ferrets out falsehoods; they plan on marketing it to firms and law enforcement agencies soon.<br />
<br />
This sounds great, but gets our own b.s. detectors tingling. </p>
<h4>Too good to be true?</h4>
<p><span id="more-85297"></span>According to the creators, Rajarathnam Chandramouli and Koduvayur Subbalakshmi, the software works by analyzing the words we say, write, or type for red flags. </p>
<p>This basic idea isn’t new: Back in 1901, Sigmund Freud noted that the truth often leaks out no matter how hard we try to cover it up, a phenomenon that came to be known as a “Freudian slip.” The profs created an algorithm to prove it. Just upload at least 50 words of text, and within seconds, the software combs for 88 psycholinguistic cues that indicate whether the person delivering those lines is trying to cover something up. </p>
<p>To test it out, they uploaded 1,000 known email hoaxes from Snopes.com and other scam-tracking sites, as well as 1,000 truthful emails for comparison. The result: an 86 to 99 percent success rate in separating the phishy falsehoods from the honest emails. It was so promising that the professors filed for a patent, formed InStream Media, and drafted a business plan to sell their software to companies that often run up against liars. </p>
<p>“Insurance companies could use it to detect false claims,” says Subbalakshmi. “Law offices could use it to sift through testimonies and know if someone’s lying or not.” </p>
<p>One added bonus: It’s a gender detector, too. The software is designed to determine if an author is a man or a woman, and to do so with 80 to 85 percent accuracy—even when individuals try to pass as the opposite sex. To hone the gender radar, Chandramouli and Subbalakshmi extracted data from more than 500,000 Enron emails made public after the company went bankrupt. Since the genders of the emails’ senders were known, the software could comb for more than 156 cues indicating male or female styles of writing. </p>
<p>Gender detection could help users (and authorities) sniff out sexual predators online—or help identify the freaks trying to mess with our heads in Internet chat rooms or dating sites. </p>
<p>But James Pennebaker, a psychology professor who has studied deception for 30 years and worked with the FBI and U.S. Homeland Security, isn’t yet sold. “It’s a great idea, but anybody who claims they can detect lies at a rate better than 70 percent I don’t believe. It’s impossible,” he says. </p>
<p>Still, he believes the technology could be useful when combined with other types of evidence. “Eyewitness testimony is known to be terribly inaccurate, but it’s allowed in court,” points out Pennebaker. Someday soon, he predicts that the FBI and other agencies will be using a computerized lie detector, either this one or another. “It won’t be even remotely close to perfect,” he says, “but it’ll still do way better than humans.”</p>
<p>The SIT professors see this technology affecting everyday life as well, with regular Joes tapping into a computer program to spot liars in their own lives—analyzing comments from coworkers (“Hey, awesome presentation today!”), instant messages from unfaithful spouses (“Hi honey, I’m stuck late at the office again”), or any suspicious emails that land in their in-boxes. </p>
<p>And maybe that’s just the start. Consider the uproar over Gay Girl in Damascus, a world-beloved blogger who was supposedly kidnapped by the Syrian government this past June, before reporters exposed that the blog was actually written by Tom MacMaster, a 40-year-old dude from the state of Georgia. </p>
<p>The software could have outed this hoax in mere seconds. When it was fed a “Gay Girl in Damascus” blog post, it concluded that the author was male.</p>
<h2>5 Signs of an Online Lie</h2>
<p>Looking to unravel a tall tale? Watch for these red flags.</p>
<p><strong>Words longer than eight letters: </strong>Long words aren’t typically used in day-to-day conversation, so people who deploy them may be trying too hard to sound authentic—when, in fact, they’re pulling the wool over your eyes. </p>
<p><strong>A lack of me, myself, and I:</strong> “In deceptive text, expect fewer first-person pronouns,” says Subbalakshmi. “This is because deceivers try to dissociate themselves from their words. This is done to avoid personal responsibility for their behavior.” </p>
<p><strong>Too much you:</strong> Text riddled with second-person pronouns like you, your, or y’all are also suspect. Often, it’s an attempt to deflect attention from the liar toward the person he’s trying to dupe. </p>
<p><strong>No ifs, buts, or withouts:</strong> “Since lying requires cognitive resources, deceivers tend to tell a less complex story,” explains Subbalakshmi. “They typically do not distinguish between various branches in the story. This could be characterized in the form of a fewer number of exclusive words, like except, but, or without.”  </p>
<p><strong>A lot of hate, sad, and bad:</strong> “The act of deception induces short-term as well as long-term guilt,” says Subbalakshmi. “This leads to a higher frequency of negative emotion words.” </p>
<blockquote>
<h2>The World’s Great Mysteries … Solved!?</h2>
<p>We fed a few highly contested quotes into the software. Here are the verdicts.</p>
<h4>IMF head Dominique Strauss-Kahn, on allegations he sexually assaulted a hotel maid</h4>
<p>To all, I want to say that I deny with the greatest possible firmness all of the allegations that have been made against me. I want to protect this institution, which I have served with honor and devotion, and especially—especially—I want to devote all my strength, all my time, and all my energy to proving my innocence. </p>
<p><strong>The Software Says:</strong> Lie</p>
<h4>Michael Jackson, when asked if it’s acceptable to share his bed with kids</h4>
<p>“Of course. Why not? If you’re going to be a pedophile, if you’re going to be Jack the Ripper &#8230; that I’m not. That’s how we were raised. And I didn’t sleep in the bed with the child. Even if I did, it’s OK. I slept on the floor. I gave the bed to the child. </p>
<p><strong>The Software Says:</strong> Lie</p>
<h4>O.J. Simpson, in his memoir I Want to Tell You about the murder of his wife</h4>
<p>I am 100 percent not guilty. … When asked at my arraignment, where the charges against me were first formally stated in court, I said, ‘I am 100 percent not guilty.’ I said it again in Judge Ito’s chambers, and I say it again here. </p>
<p><strong>The Software Says:</strong> Truth</p>
<h4>The U.S. Air Force, on the existence of alien remains at Roswell</h4>
<p>The research indicated absolutely no evidence of any kind that a spaceship crashed near Roswell or that any alien occupants were recovered therefrom, in some secret military operation or otherwise. &#8230; All the records &#8230; indicated that the focus of the concern was not on aliens, hostile or otherwise. </p>
<p><strong>The Software Says:</strong> Truth</p></blockquote>
<h2>Gender Detection Tips</h2>
<p>Some of the ways to tell if a man or woman is behind the email: </p>
<p><strong>“I” statements:</strong> Men use “I” more often—a subtle attempt to establish independence and brag about what they’ve done. </p>
<p><strong>Triple punctuation: </strong>Women are prone to using multiple punctuation marks, as in “Are you really???” or “How exciting!!!” Men tend to use punctuation sparingly and often incorrectly. </p>
<p><strong>Salutations: </strong>Women typically start their correspondences with “Dear Dave” or “Hello, Helen!” Men tend to skip this formality and launch right into what they want to say. </p>
<p><strong>Really, very, quite: </strong>Women use adverbs to intensify their statements (“It’s really hot outside”), whereas men will most often deadpan, “It’s hot out.” </p>
<p><strong>Women write more: </strong>On average, women write 119 words to a man’s 114. Women also tend to break their text into paragraphs, while men pile it all into one big block of text. </p>
<blockquote>
<h2>Of Lies and Literature</h2>
<p>Throughout history, famous authors have written books from the perspective of the opposite sex. To find out how well they pulled it off, we ran the first paragraph of a few well-known works through the Stevens professors’ software. The first sentences from each novel and the results below:</p>
<h4>Mary Evans, <em>Middlemarch</em></h4>
<p>“Who that cares much to know the history of man, and how that mysterious mixture behaves under the varying experiments of Time, has not dwelt, at least briefly, on the life of Saint Theresa, has not smiled with some gentleness at the thought of the little girl waking forth one morning hand-in-hand with her still smaller brother, to go and seek martyrdom in the country of the Moors?” </p>
<p><strong>Verdict:</strong> Evans, who wrote under the pseudonym George Eliot, doesn’t dupe the software, which deems the novel’s first paragraph to be distinctly female.</p>
<h4>Edith Wharton, <em>Ethan Frome</em></h4>
<p>“I had known something of New England village life long before I made my home in the same county as my imaginary Starkfield; though, during the years spent there, certain of its aspects became much more familiar to me.” </p>
<p><strong>Verdict:</strong> Wharton’s unnamed gentleman narrator passes muster as male, according to the software. </p>
<h4>Wally Lamb, <em>She’s Come Undone</em></h4>
<p>“In one of my earliest memories, my mother and I are on the front porch of our rented Carter Avenue house watching two delivery men carry our brand-new television set up the steps.” </p>
<p><strong>Verdict:</strong> Lamb’s teenage girl narrator may have wowed Oprah, but the software is unimpressed, and pegs the writing as male. </p>
<h4>Charlotte Brontë, <em>The Professor</em></h4>
<p>“The other day, in looking over my papers, I found in my desk the following copy of a letter, sent by me a year since to an old school acquaintance.” </p>
<p><strong>Verdict:</strong> Brontë may be best known for her female characters, but her first novel was narrated by a man—and successfully so, according to this software, which says the writing sounds male. </p>
<h4>Charles Dickens, <em>Bleak House</em></h4>
<p>“A Chancery judge once had the kindness to inform me, as one of a company of some hundred and fifty men and women not labouring underany suspicions of lunacy, that the Court of Chancery, though the shining subject of much popular prejudice &#8230; almost immaculate.” </p>
<p><strong>Verdict</strong>: Dickens’ attempts to write from the POV of his heroine, Esther Summerson, fails. It’s a man, baby!</p></blockquote>
<p><em><b>This article appears in the September-October issue of mental_floss magazine. <a href="https://secure2.palmcoastd.com/pub/mntf/suballb.asp?psrc=I_y4_p1RF1">Click here to get a risk-free issue!</a></em></b></p>
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		<title>9 Child Prodigies (Who Actually Ended Up Doing Something)</title>
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		<pubDate>Sun, 05 Jun 2011 12:33:16 +0000</pubDate>
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		<description><![CDATA[<a href="http://www.mentalfloss.com/blogs/archives/23412">
<img id="image23417" src="http://www.mentalfloss.com/wp-content/uploads/2009/03/child-prod.jpg" alt="child-prod.jpg" width="300px" border="0" />
</a>
<span class="topstory_head">
<a href="http://www.mentalfloss.com/blogs/archives/23412">9 Child Prodigies (Who Actually Did Something)</a>
</span><br />
<p>The road from kid genius to adult dud is a well-traveled one. But if you or someone you love happens to be a budding brainiac, donâ€™t despair. Here are 9 instances of wonder boys and girls who bucked the trend and grew up to be smart cookies. ]]></description>
			<content:encoded><![CDATA[<p><em>Four-year-old Australian <a href="http://www.nypost.com/p/news/local/manhattan/the_kid_pre_picasso_2gsqdQmAPlTt7eRPQlIebO">Aelita Andre</a> is the talk of the international art world. She sold one painting for $24,000, and her work is currently on display at the Agora Gallery in New York. Perhaps a few decades from now, she&#8217;ll earn a spot on this list, which we first published in 2009.</em></p>
<p><strong>By Rick Chillot</strong></p>
<p>Being a child prodigy is no guarantee that you&#8217;ll grow up to be rich, famous or happy. You might have a breakdown and fade into obscurity (like that guy in the movie <em>Shine</em>), quit the scene altogether (like chess maestro Bobby Fischer), or turn to a life of petty crime (insert the name of your favorite child actor here). The road from kid genius to adult dud is a well-traveled one. But if you or someone you love happens to be a budding brainiac, don&rsquo;t despair. Here are 9 instances of wonder boys and girls who bucked the trend and grew up to be smart cookies. </p>
<h4>1. Blaise Pascal (1623-1662)</h4>
<p><strong>Areas of Expertise:</strong> Math, physical science, and philosophy<br />
<strong>Notable Achievement:</strong> Making a bet with God<br />
<strong>Secret to His Success:</strong> Doing geometry when his dad wasn&rsquo;t looking</p>
<p><img id="image23413" src="http://www.mentalfloss.com/wp-content/uploads/2009/03/blaise.jpg" alt="blaise.jpg" />The great French thinker Blaise Pascal began studying geometry at age 12, even though his father had forbidden such academic endeavors and removed all mathematics textbooks from the house. But even Pascal senior couldn&rsquo;t help but be impressed when his son recreated the geometry theories of Euclid, so he started taking young Poindexter to weekly meetings with the elite mathematicians of Paris. By age 19, Pascal had begun to develop a hand-held, mechanical calculator, which might have made him rich if it hadn&rsquo;t proved impractical to mass produce (a big relief to the abacus industry). Fortunately, that didn&rsquo;t send him spiraling into child-burnout depression, and he went on to many more years of scientific achievement. Besides publishing influential treatises in geometry, Pascal made significant contributions in physical science, like experimenting with atmospheric pressure and determining that a vacuum exists outside Earth&rsquo;s atmosphere. His contributions to philosophy include the famous &ldquo;Pascal&rsquo;s Wager,&rdquo; which states that believing in God costs you nothing if you&rsquo;re wrong, and wins you everything if you&rsquo;re right. </p>
<h4>2. Maria Agnesi (1718-1799)</h4>
<p><strong>Areas of Expertise:</strong> Mathematics and astronomy<br />
<strong>Notable Achievement: </strong>Proving that chicks are good at math, too<br />
<strong>Secret to Her Success:</strong> Time management; she was known to write the solutions to difficult math problems in her sleep (literally)</p>
<p><span id="more-23412"></span>When Maria Gaetana Agnesi was born in Milan in 1718, girls in upper-class Italian society were taught dressmaking, etiquette and religion, but not how to read. Thankfully, her father, himself a mathematician, recognized Maria&rsquo;s amazing memory and talent for languages and decided that something like literacy might be a good thing for his daughter. By the time she was nine, Agnesi was impressing party guests with speeches she&rsquo;d translated into Latin. By age 13, when a visitor would ask her for a waltz, Agnesi would treat her dance partner to a discussion of Newton&rsquo;s theory of gravity (a second waltz was a rare request). But thanks to her father&rsquo;s second and third marriages, Agnesi eventually found herself in charge of a household of 20 brothers and sisters, and since she was the oldest, she ended up utilizing more of those Home Ec skills than she had anticipated. Fortunately, in between breaking up slap fights and doling out bowls of spaghetti, the 30-year-old Agnesi managed to compose a highly influential, two-volume manual on mathematics that included cutting edge developments like integral and differential calculus. Afterward, Pope Benedict XIV wrote Agnesi, commending her work and suggesting her for a post at the University of Bologna.  </p>
<h4>3. Felix Mendelssohn (1809-1847)</h4>
<p><strong>Areas of Expertise:</strong> Piano, organ, and orchestra (performance and composition)<br />
<strong>Notable Achievement:</strong> His &ldquo;Wedding March,&rdquo; which has survived over a century of rising divorce rates and overpriced wedding planners<br />
<strong>Secret to His Success: </strong>Nicest guy in classical music</p>
<p>Widely regarded as the 19th-century equivalent of Mozart, German composer Felix Mendelssohn was musically precocious at an early age. Mendelssohn began taking piano lessons at age six, made his first public performance at age nine, and wrote his first composition (that we know of) when he was 11. By the time he turned 17, he had completed his Overture to &ldquo;A Midsummer Night&rsquo;s Dream,&rdquo; one of the Romantic period&rsquo;s best-known, most-loved works of classical music. Then, in 1835, Mendelssohn&rsquo;s father died, which (just like Wolfy) came as a crushing blow to the composer. But rather than sending him into an alcohol-induced stupor, the experience motivated Felix to finish his oratorio, &ldquo;St. Paul,&rdquo; which had been one of his father&rsquo;s dying requests. From there, he went on to compose important and popular works, including the &ldquo;Wedding March.&rdquo; In 1843, at age 34, Mendelssohn founded the Conservatory of Music in Leipzig, where he taught composition with fellow musical great Robert Schumann. </p>
<h4>4. Marie Curie (1867-1934)</h4>
<p><strong>Areas of Expertise: </strong>Physics, chemistry and radioactivity<br />
<strong>Notable Achievement:</strong> The first woman to win a Nobel Prize; and just for good measure, she won two<br />
<strong>Secret to Her Success:</strong> Wanted to be in her element, so she discovered it</p>
<p><img id="image23414" src="http://www.mentalfloss.com/wp-content/uploads/2009/03/curie.jpg" alt="curie.jpg" />Born in Warsaw, Poland, Marie Sklodowska was the child of two teachers who placed great importance on education for all of their children. This wasn&rsquo;t a problem for four-year-old Marie, who, just by hanging around her four older siblings, taught herself how to read (Russian and French) and was known to help her brothers and sisters with their math homework. It was also at age four that she began to freak people out with her incredible memory, as she was able to recall events that had happened years before (&ldquo;Remember that time when I was three months old and you put my diaper on backwards, idiot?&rdquo;) As a teenager, Marie was anxious to attend college, but her family couldn&rsquo;t afford it since her father had lost his teaching job, so she spent five grueling years earning money as a governess (it wasn&rsquo;t like <em>The Sound of Music</em> at all; the kids were stupid, and there was no singing or dancing). But her time came in 1891, and she headed for the Sorbonne in Paris. There, she discovered future husband Pierre Curie, along with the radioactive elements radium and polonium. In her thirties, Marie worked closely with her husband, and together they devised the science of radioactivity, for which they were awarded a Nobel Prize in physics. After Pierre&rsquo;s death in 1906, Marie continued her work, winning her second Nobel (this time in chemistry) at age 44.</p>
<h4>5. Pablo Picasso (1881-1973)</h4>
<p><strong>Areas of Expertise:</strong> Painting, drawing, sculpture<br />
<strong>Notable Achievement:</strong> The most famous name in modern art<br />
<strong>Secret to His Success:</strong> Quantity and quality</p>
<p>Everyone knows that Picasso achieved artistic fame and success as an adult, but little Pablo was quite the prodigy, too. In fact, it&rsquo;s said that Picasso had an interest in drawing even before he could speak. Perhaps that&rsquo;s why, once he finally could talk, he immediately started demanding that his father (an artist himself) give him his paintbrushes. And when he became old enough to go to school, pushy little Pablo said he would only go on the condition that, while there, he could draw as much as he liked. Fortunately, the headmaster and the other students recognized Picasso&rsquo;s gift, and more or less allowed him to come, go, and work as he pleased. Years later, the adult Picasso attended an exhibit of children&rsquo;s drawings and commented that he could never have been in such a show because at age 12, he &ldquo;drew like Raphael.&rdquo; A little modesty might have done him some good, but in fact, drawings that survive from his childhood suggest that prepubescent Pablo could indeed have given the great Renaissance artist a run for his money. Picasso&rsquo;s many contributions to modern art&mdash;including cubism, &ldquo;Guernica,&rdquo; and people drawn with two eyes on one side of their face&mdash;are too exhaustive to list here. By the time of his death, he&rsquo;d created over 22,000 works of art.</p>
<h4>6. Jean Piaget (1896-1980)</h4>
<p><strong>Area of Expertise:</strong> Child psychology<br />
<strong>Notable Achievement:</strong> Changing the way we think about the way children think<br />
<strong>Secret to His Success:</strong> The ability to hold conversations with three-year-olds</p>
<p>Does it take a child who&rsquo;s interested in psychology to make a child psychologist? Apparently not. When Jean Piaget was growing up in NeuchÃ¢tel, Switzerland, his area of expertise was zoology. He talked his way into a job at the local Museum of Natural History at the age of 10, where he developed a keen interest in mollusks (especially snails). By high school, he&rsquo;d published so many papers on the subject that his name was well known among European mollusk experts (most of whom assumed he was an adult). So later in life, when his interests turned to psychology, Piaget&rsquo;s zoological background led him to seek out the &ldquo;biological explanation of knowledge.&rdquo; Suspecting that observing children might lead to an answer, he came up with an earth-shattering new way to explore how children think: by watching them, listening to them, and talking to them. Piaget deduced that a child&rsquo;s mind isn&rsquo;t a blank slate, but is constantly imagining and testing new theories about the world and how it works. This revelation, plus his 75 years of scientific research, spawned whole new fields of psychology. He might even have had an explanation for why your kid put that peanut butter-and-jelly sandwich in the VCR.</p>
<h4>7. Jascha Heifetz (1901-1987)</h4>
<p><strong>Area of Expertise:</strong> Violin maestro<br />
<strong>Notable Achievement:</strong> Setting the standard for 20th-century violinists<br />
<strong>Secret to His Success:</strong> When he played the violin, it made his teachers cry (in a good way) </p>
<p><img id="image23415" src="http://www.mentalfloss.com/wp-content/uploads/2009/03/violin.jpg" alt="violin.jpg" />Little Jascha&rsquo;s interest in music was noticeable at only eight months of age, when he reportedly smiled at his father&rsquo;s violin playing, but winced in pain whenever Dad hit the wrong note. When Jascha turned three, he asked for&mdash;and received&mdash;his first violin and promptly started taking lessons. So naturally, Heifetz was giving public concerts by the age of five (about the same time the rest of us started eating paste). At age 16, Jascha&rsquo;s family moved to the United States to dodge the Russian Revolution, and before long, he had his debut at Carnegie Hall, where he wowed critics and became an overnight musical idol. Musical burn-out seemed almost inevitable, but Heifetz continued touring into his sixties and kept recording into his seventies (take that, Keith Richards), racking up Grammy after Grammy without releasing a single music video. Heifetz once called being a child prodigy &ldquo;a disease which is generally fatal,&rdquo; and one that he &ldquo;was among the few to have good fortune to survive.&rdquo;</p>
<h4>8. John von Neumann (1903-1957)</h4>
<p><strong>Areas of Expertise:</strong> Quantum mechanics, information theory, computer science<br />
<strong>Notable Achievements:</strong> Developing the hydrogen bomb and a few early computers<br />
<strong>Secret to His Success:</strong> Not too bookish to enjoy a good kegger</p>
<p>As a child in Budapest, Hungary, JÃ¡nos von Neumann amazed adults and annoyed fellow six-year olds by dividing eight-digit numbers in his head, speaking in Greek, and memorizing pages out of the phone book. He published his first scientific paper while still a teenager, but because of Hungary&rsquo;s rising anti-Semitic atmosphere, he decided to pursue his mathematics career elsewhere. Unfortunately, he chose to go to Germany, which clearly didn&rsquo;t turn out to be such a hot idea. After he was offered a position at Princeton University, von Neumann headed to the States, choosing to adopt the first name John. In America, he was free to hang around with other expatriate eggheads, including future magazine cover model Albert Einstein. In between throwing raucous parties, ogling secretaries, and getting into car accidents (he was a notoriously reckless driver), von Neumann worked on theoretical mathematics and various real-world projects, including the development of the hydrogen bomb and construction of one of the first working computers.</p>
<h4>9. Paul Erdös (1913-1996)</h4>
<p><strong>Area of Expertise:</strong> Mathematics<br />
<strong>Notable Achievements:</strong> It would take a mathematician to explain them<br />
<strong>Secret to His Success: </strong>Loved numbers, tolerated everything else</p>
<p><img id="image23416" src="http://www.mentalfloss.com/wp-content/uploads/2009/03/number00.jpg" alt="number00.jpg" />Paul Erdös was multiplying three-digit numbers for kicks when he was three. At age four, he started playing around with prime and negative numbers. Not much later, he developed a cute little habit of asking people their ages and then computing how many seconds they&rsquo;d been alive. Never able to shake his passion for numbers, Erdös grew up to become arguably the most prolific mathematician in history, authoring or co-authoring almost 1,500 mathematical papers. In fact, collaborating with Erdös was such a point of prestige that—to this day—to this day—mathematicians assign themselves “Erdös numbers,” which works sort of like the fabled Kevin Bacon game. An Erdös number indicates how closely a person has worked with the great one: Those who co-authored a paper with him have a number of 1, those who wrote a paper with one of his co-authors have a number of 2, and so on. Never had the pleasure of writing a mathematics paper? Congratulations, you have an Erdös number of infinity. Now go balance your checkbook.</p>
<blockquote><p><em>This article originally appeared in mental_floss magazine. If you&#8217;re in a subscribing mood, <a href="http://www.mentalfloss.com/magazine/subscribe.php">here are the details</a>. Got an iPad or another tablet device? We also offer <a href="http://www.zinio.com/browse/publications/index.jsp?offercode=ph01&#038;productId=259950742&#038;pss=1&#038;bd=1">digital subscriptions</a> through Zinio.</em></p></blockquote>
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