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Media Kit
2010 Rate Card
Advertising Specifications
Trim: 8.125 x 10.875
Full Page Standard Unit: 8.125 x 10.875
Spread Standard Unit: 16.25 x 10.875
1/2 Horizontal Standard Unit: 8.125 x 5.4
Bleed: Documents should be supplied with 1/8 inch bleed beyond trim on all four sides.
Preferred Software
Adobe PDF (fonts and images embedded).
Hard Copy Proofs
A hard copy proof of your ad is required to check the final output. Color ads require a color proof.
Color
All four-color ads should be designed in CMYK process.
No spot colors please.
Send Your Materials To
Mental Floss Magazine
c/o Winslow Taft
2829 2nd Avenue South
Suite 340
Birmingham, AL 35233
Tel: 205.254.3770
or
E-mail: winslow@mentalfloss.com
Contacts
For production questions call 205.254.3770.
For advertising and rate information contact Joe Fishleigh at 440.781.3807 or email joe@mentalfloss.com
mental_floss magazine is a complete liberal arts education delivered in bi-monthly installments. Our magazine takes the chore out of learning by blurring the lines between education and entertainment. While mental_floss is delightfully skimmable, engaging feature stories and stunning layouts make the publication a feast for both eyes and mind.
To see sample content, or dive into the current issue, click here.
Circulation and Reader Demographics
With mental_floss magazine, you'll reach a young affluent audience. With 100K paid circulation and a pass along rate of 2.7, your message will be in front of nearly 300K educated, influential individuals.
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Editorial Calendar
JAN/FEB 2010 - The Genius Instruction Manual
Want to know how to act like a genius? Easy! Just take a few cues from the most notorious Nobel Prize winners in history. From the bold to the brave to the downright wacky, we're profiling some of the most amazing Nobel laureates in history.
Space Close: October 29, 2009 // Materials Due: November 12, 2009
MAR/APR 2010 - The 9th Annual 10 Issue
Always a favorite - another year with our favorite round number.
Space Close: January 7, 2010 // Materials Due: January 21, 2010
MAY/JUN 2010 - Weird America: The Strangest Sights, Oddest Festivals, and Wackiest Landmarks You Need to See
Your underground guide to the weirdest places in America you never knew existed. Join us as we take a nationwide tour of all the untold histories and bizarre characters this country has to offer.
Space Close: March 3, 2010 // Materials Due: March 17, 2010
JULY/AUG 2010 - SPECIAL EDITION: Our 50th Issue!
Bust out the party hats and confetti; mental_floss is celebrating its 50th issue! Jam-packed with the finest trivia around and our 100% "feel smarter" guarantee, this one's sure to be a collectors' item.
Space Close: May 7, 2010 // Materials Due: May 19, 2010
SEP/OCT 2010 - 25 Most Influential Movies of the Past 25 Years
From documentaries to blockbuster thrillers, we've got the lowdown on all the movies that have had incredible real-world impact. Get your Netflix queue in order, throw some popcorn in the microwave, and prepare to feel your IQ soar; this summer movie guide is guaranteed to make you smarter!
Space Close: July 1, 2010 // Materials Due: July 15, 2010
NOV/DEC 2010 - The Secret Lives of Famous Men
You know Teddy Roosevelt the President, but do you know Teddy Roosevelt the South American Explorer? How about Roald Dahl, the Washington spy, or Churchill, the prison escapee? We're spilling the secrets on dozens of famous people and exposing the double lives they led.
Space Close: September 2, 2010 // Materials Due: September 16, 2010
