I saw Run, Fatboy, Run this weekend. Loved it. The movie centers around a marathon called the Nike River Run. This, of course, was accompanied by Nike River Run signs splattered all over London. At one point, the main character receives a brand-spanking-new pair of running shoes—Nike, of course—and is told that they are "the best money can buy."
My first thought was, "I wonder how much Nike paid for that." I read that the filmmakers originally wanted the race to be the London... READ ON