Cat food is serious business. Taking underutilized and low-value raw materials like animal byproducts and turning them into high-value foods can be, not surprisingly, very lucrative. Along with other pet foods, cat food makes up a hefty portion of the international prepared foods market.
The crowns of the cat food kings are heavy, though. Their products have to be palatable and nutritious for cats, as well as convenient and economic for the owner. Accomplishing that first part isn’t easy when many of... READ ON