On Thanksgiving Day 1924, when Santa Claus showed up in Herald Square at the end of the first Macy's Thanksgiving Day Parade, an unwritten agreement was struck between retailers and consumers: Christmas would not come to the stores before Santa did. For years after that first parade, stores waited until the day after Thanksgiving, which was then the last Thursday of the month, to bring out their Christmas decorations, launch their Christmas ad campaigns and remind everyone incessantly that they had so much... READ ON