Batman, the TV series, made its debut as one of TV's first mid-season replacements on January 12, 1966. Featuring Adam West in the lead role and Burt Ward as Robin, his co-crime fighter, the show became a breakout hit.
Batman was everywhere, and the show quickly developed into the biggest marketing campaign in television history up to that time. Not only was every kid in America talking about Batman, but Batman magazines, T-shirts, costumes, posters, banners, records, etc., were everywhere—the biggest... READ ON