April 16, 2007
Q: What’s the greatest PR-related stunt involving e-Bay?
A: Sure, there have been celebrity-laced goods like rapper Eminem’s childhood home that went up for sale on the site, and the fake stuff as well — like the time a fan tried to make a statement by posting the heavy metal band Metallica’s integrity up on the auction block. But that hardly matches the degree of audacity we’re talking about. The greatest PR stunt we’ve ever witnessed on e-Bay are the shenanigans of GoldenPalace.com – and specifically, the way get some real bang for their advertising bucks by simply wasting it on weird stuff at eBay. For what it’s worth, they seem to pull in a whole lot of free press. In June 2005, for instance, the company paid $10,000 to Karolyne Smith, who auctioned off her forehead as ad space (it’s since been branded with a GoldenPalace.com tattoo). Of course, that’s just one of their many golden purchases. Some of the company’s less cruel, but equally press-worthy acquisitions include a VW Golf that formerly belonged to Pope Benedict XVI ($233,424.72) and—in keeping with the Catholic theme—a 10-year-old grilled cheese sandwich bearing the likeness of the Virgin Mary ($28,000).