Our Smarty Pants Magazine Made The New York Times Today

Jason English
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Today in shameless self-promotion, here's a link to David Carr's latest piece, which is about our owner Felix Dennis and includes some nice coverage of our "smarty pants magazine":

Mental Floss is still tiny — it will have a circulation of 150,000 when it is audited at the end of the year, according to Dennis Publishing executives — but is playing larger on the Web and mobile, with almost four million unique users a month. It also sells about $1.5 million in merchandise a year to its cultlike audience.

Thank you, cultlike audience!

I just came out of a meeting about how our big site redesign is going. We're almost there! The most exciting part will be a much, much better mobile experience, so we can better help you kill time whenever and wherever time needs killing.