Actually I think it's quite funny. This soap is made to help bleary-eyed morning showerers keep track of which part of the soap is being used where. And while $7.49 per bar seems a little steep for the OCD shower experience, it's in the same price range as Shower Shock caffeinated soap. Available from ThinkGeek, the caffeine-enriched shower bar claims that lathering the drug into your skin is just the morning pick-me-up every office-goer could benefit from. In fact, the manufacturer claims that 200mg of caffeine are delivered in every "serving." Click here for Shower Shock details. Oh, and here for the Face/Arse soap bar.