While driving through my hometown of Denville, New Jersey (The Hub of Morris County), my wife pointed out this sign. Since we're big fans of inappropriate quotes, I circled back and she took a picture.
As a vocal supporter of obscure holidays, I was compelled to look into this "National" Egg Salad Week. While it exists, it ended eight months ago. Maybe the proprietors of this bagel shop are just getting people in the egg salad spirit in advance of next April, the way the mall puts up Christmas decorations in October.
I'm pretty sure egg salad won't keep that long.