Talking Billboards

Jason English

Have you ever driven by a billboard and thought it was talking to you? This happens to me every time I see one for Fuddruckers. But Mini Cooper is taking outdoor advertising to a new, Minority Report-ish level with their "talking" billboards. From today's New York Times:

The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: "Mary, moving at the speed of justice," if Mary is a lawyer, or "Mike, the special of the day is speed," if Mike is a chef.

Really cool? Over the line? An accident waiting to happen?