I hate to admit it, but after seeing the "Unbelievable" NBA spots, I'd like to rescind all sarcasm from my previous post, and apologize to the good people at Goodby, Silverstein & Partners. I'd also like to apologize to David Blaine for being a pretty darn good spokesmagician. I don't know what sort of trickery's afoot here, but the spots are both clever and make me want to watch the playoffs a little closer (especially, considering the evidence of a Yao conspiracy). Click below to see what I mean. Link via the always essential Adfreak.