IQ-tips: GoLoco

David K. Israel

From the woman who brought you Zipcar - Robin Chase - comes an amazing new idea called GoLoco. In a nutshell, it goes like this: you create a profile on their website (sorta like a dating profile only without the "I'm just as happy staying in as I am going out" rat-a-tat), and start hunting for folk you want to carpool to work with.

GoLoco's motivation? Chase cites the facts that 20% of CO2 emissions in this country come from cars. That the site takes 10% of the ride fee (unless the driver doesn't charge the passengers), surely doesn't hurt either.

I don't know about you guys, but as gas prices close in on $4/gallon, I'm thinking GoLoco will catch on sooner rather than later. What do you think? Is Chase loco? I'm sure single folk will have a different answer than coupled or married folk, no?