A Tree Grows in Sitka

Not sure how many acoustic guitar players we have reading the blog, but did you know that Greenpeace is teaming up with Fender, Gibson, Martin and Taylor to help protect the Sitka spruce tree and some tropical woods like like mahogany, ebony and rosewood, which are starting to become scarce? Yes, it seems guitar makers are finally wising up to the simple fact that if we go on logging as we have, there won't be a future for them.
Martin, for example, has been around for 175 years. Clearly they want to be around for another 175, which is why they're starting to change tactics.
What's your favorite?