When HBO wants your avatar's avail
If you haven't been discovered on YouTube (whether or not you already had a major label), maybe you can score a deal via your Second Life:
"My Second Life: The video diaries of Molotov Alta" purports to tell the story of a man who "disappeared from his California home" and began issuing video dispatches from Second Life. The popular virtual world, which has its own currency and a growing economy, has drawn millions of users who create alter egos called avatars and interact with people from around the world. HBO, the premium channel owned by Time Warner Inc, paid a six-figure sum for the rights, Douglas Gayeton, who made the film, said in an interview. Gayeton, who uses the avatar Molotov Alta in Second Life, said the documentary is scheduled for release in 2008.
An interview at SubmarineChannel climbs inside his Gayeton's process a bit, and you can watch all seven episodes on his Molotov site, or track his RL progress here.