Ill-Advised Names Part Deux: Businesses

Ransom Riggs

There are lots of bizarre, misspelled and downright baffling business names in Los Angeles, but there's one establishment in particular -- a liquor store near the corner of Fairfax and Olympic -- that I've been wanting to do a post about for awhile. Given the popularity of yesterday's weird names post, I figured I'd strike while the proverbial iron was hot. And here it is (drumroll, please) ...
Ta-dahh! Yep, there's a lot going on here: many weird business signs are mistakes, but everything about YAMKL seems intentional. From its off-puttingly humble name ("you are my king" ... it's practically groveling) to the dropped-down "R," which is painted on, in case you were wondering, and not a sign malfunction (in other words, the "R" is in no danger of falling off and crushing passers-by). So what's the deal with the "R"? Your guess is as good as mine, but I submit this as a possibility: it's bowing to its king (not pictured in sign). What do you think?

phoenix.jpg /

1) A few years ago, the restaurant was just called "Hunan." It fell on hard times, went out of business, but then found some new venture capital and rose from the ashes of its failure to a glorious grand re-opening in the Houston Airport. 2) It refers to their most popular menu item. Phoenix fried rice, anyone? 3) Kind of like how In-n-Out is run by born-again Christians and, until recently, printed Bible verses on their cups and french fry baskets, Hunan's owners are part of some end-of-days cult. One day soon a giant flaming bird will visit their restaurant and kill everyone. 4) They never clean their grill, so your food is literally plucked from the ashes. 5) It's an oblique reference to airplanes?

That's all I got -- any other ideas?

takeout.jpg /