6 Cases of Shamelessly False Advertising

Diy13, istock/getty images plus
Diy13, istock/getty images plus

Sometimes false advertising is easy to spot. Statements like "Lose 20 pounds in 5 days" or "Make $1 million a month while sitting at home" seem to choke on their own incredulity, but sometimes marketers employ a little more finesse to bamboozle you. Here are six examples of shamelessly false advertising that weren't just implicitly misleading, they were blatant lies!

1. Listerine as a Cure-All

Listerine was the first over-the counter mouthwash sold in the United States in 1914 and by 1921 it was already falsely marketing its product. Declaring itself a cure-all for common cold ailments like sore throats and coughs, a dandruff preventative, an anti-shave tonic, and a safe way to protect yourself from cuts, bruises, wounds, and stings, Listerine was slapped with numerous false advertisement lawsuits. In 1975, the Federal Trade Commission ordered the company to spend $10 million in corrective advertising, seeing as their product was no more effective in treating colds than gargling warm water. Even then, the mouthwash giant didn't really learn their lesson. In 2005, the company was slapped with another lawsuit. This time because Listerine claimed it was as "effective as floss" after rigging clinical trials.

2. Lydia Pickham's Vegetable Compound (Great for boozy housewives!)

Touted as one of the world's first successful businesswomen, Lydia Pickham exploited her reputation as a local medicine woman to propel her herbal remedy into a commercial success, eventually grossing almost $400,000 yearly. The remedy claimed to cure all womanly ailments and weaknesses and sold for $1 a bottle. What was in the herbal remedy? Turns out, it contained less than 1% solid substance from vegetable extracts and almost 20% alcohol. If a woman took the suggested 1 tablespoon, every 2-4 hours, she will have consumed 5 ounces of 13.5% or higher alcohol by the end of the day- more than enough for a healthy buzz that made life seem a bit more cheery to boozy housewives. When the Federal Trade Commission tightened its laws on claims made by medicines, Lydia Pickham's Vegetable Compound had to swallow the restrictions with a spoonful of sugar.

3. Crystal Clear Amoco Gasoline: Good, Clean Fun

In 1996, the Amoco Oil Company agreed to settle a Federal Trade Commission charge that its "Crystal Clear Amoco Ultimate" advertised unsubstantiated claims. The premium gasoline, because of its clear color, boasted superior engine performance and environmental benefits. The fact is, at the time the country was going through a clear revolution. Pepsi had gone clear (Crystal clear, in fact!). Clearly Canadian was dominating shelves. And Amoco, which had for years made a clear colored fuel, decided to capitalize on the trend. Unfortunately, they had no factual evidence to substantiate their "better for the environment and your engine" claims, and the company was forced to curb their campaign.

4. Dr. Koch's Cure All

Starting in 1919, Dr. William Frederick Koch bottled and marketed a cancer, infection, and allergy cure-all with the help of his brother Louis. His drug glyoxylide, which he claimed cured "practically all human ills, including . . . tuberculosis" sold for $25 (1948 price) in local drug stores. The FDA had always been suspicious of the doctor, but not until they tested the drug in 1948 and found it contained nothing more than distilled water were their suspicions confirmed. And what proved to be more appalling, they discovered that Dr. Koch had been treating cancer patients by telling them to detox with the aid of enemas and fresh fruit and vegetable juices, taking only the smallest doses of painkillers. Unfortunately, despite all of his patients dying enough evidence was never found to present a viable case against him, and Dr. Koch moved to Rio de Janeiro in the late 1940s.

5. Airborne Gets a Flunking Grade

"It's the one designed by the school teacher!" Airborne, which entered the market 10 years ago first claimed to prevent colds, then claimed to boost your immune system, and is now claiming a federal lawsuit. In March of this year, Airborne settled a lawsuit in which it agreed to pay over $23 million in fines for false advertising. David Schardt, who spearheaded the lawsuit against Airborne says there is no factual evidence to back the companies claims, amounting Airborne to a placebo and advising people fighting colds to simply take a Vitamin C pill.

6. The Trick Wedding straight from Mickey Blue Eyes

We know this one isn't a product, but the story was so good we had to include it. In September 1990, a group of drug crime suspects in Corunna, Michigan, received an invitation to a wedding from a well"“known drug dealer in the area. Attendees were asked to check their guns at the entrance, apparently a common occurrence at these events. As part of a five-month undercover investigation, the police staged and advertised a wedding on a Friday night, figuring it was easier to make drug suspects come to them than to round them up. The groom was an undercover investigator, the bride a Flint police officer, and the bride's father (and reputed crime boss) was the police chief. That evening, after the vows, the toasts, and the dancing, the band, called SPOC, or COPS spelled backward, played "Fought the Law," setting off the cue for the evening's real agenda. All the police officers were then asked to stand, and those who remained seated were arrested. A dozen suspects were booked and, by Saturday afternoon, 16 were in custody.

With research assistance from Megan McGinn and mental_floss presents Forbidden Knowledge.

Save Up to 80 Percent on Furniture, Home Decor, and Appliances During Wayfair's Way Day 2020 Sale

Wayfair
Wayfair

From September 23 to September 24, customers can get as much as 80 percent off home decor, furniture, WFH essentials, kitchen appliances, and more during the Wayfair's Way Day 2020 sale. Additionally, when you buy a select Samsung appliance during the sale, you'll also get a $200 Wayfair gift card once the product ships. Make sure to see all that the Way Day 2020 sale has to offer. These prices won’t last long, so we've also compiled a list of the best deals for your home below.

Rugs

AllModern/Wayfair

- Mistana Hillsby Power Loom Beige Saffron/Teal Rug $49 (save $97)

- Wrought Studios Shuff Abstract Blue Area Rug $100 (save $105)

- All Modern Lydia Southwestern Cream/Charcoal Area Rug $49 (save $100)

- Union Rustic Gunter Power Loom Blue/Khaki Rug $22 (save $38)

- Willa Arlo Interiors Omri Oriental Light Gray/Ivory Area Rug $49 (save $149)

Furniture

Langley Street/Wayfair

- Alwyn Home 14-inch Medium Gel Memory Foam King Mattress $580 (save $1420)

- Andover Mills Pascal Upholstered King Bed Frame $318 (save $832)

- Sol 72 Outdoor 8-Piece Sectional Seating Group with Cushions $650 (save $1180)

- Langley Street Darren 68-Inch Tuxedo Arm Sofa $340 (save $1410)

- Three Posts Tyronza Coffee Table $147 (save $193)

Kitchen

NutriBullet/Wayfair

- Cuisinart 11-Piece Aluminum Non Stick Cookware Set $100 (save $200)

- Rachael Ray Cucina 10-Piece Non-Stick Bakeware Set $92 (save $108)

- NutriBullet Rx Smart 45-Ounce Personal Countertop Blender $124 (save $56)

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- DeLonghi ECP3220 15-Bar Pump Espresso Machine $120 (save $90)

Electronics

Samsung/Wayfair

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- Cosmo 30-Inch Freestanding Electric Range Oven $1420 (save $1580)

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Work From Home Essentials

Foundery Select/Wayfair

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- Lorell Hard Floor Chairmat $52 (save $39)

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10 Facts About David Fincher's The Social Network for Its 10th Anniversary

Jesse Eisenberg stars in David Fincher's The Social Network (2010).
Jesse Eisenberg stars in David Fincher's The Social Network (2010).
Merrick Morton/Sony Pictures Home Entertainment

The Social Network—a movie made when Facebook was less than seven years old and the social media era was relatively new—seemed destined to age poorly. But in the decade since its premiere in October 2010, the film’s depiction of the website and its young founder, Mark Zuckerberg, is more relevant than ever.

Even if you haven’t logged onto Facebook in years, the film offers plenty to love, from David Fincher’s detailed direction to Aaron Sorkin’s Oscar-winning script. In honor of its 10-year anniversary, here are 10 facts about The Social Network.

1. Aaron Sorkin started writing the script for The Social Network before the book it's based on was published.

Aaron Sorkin makes a cameo in The Social Network (2010).Merrick Morton, Sony Pictures Home Entertainment

The Social Network is officially an adaptation of The Accidental Billionaires, Ben Mezrich's 2009 book detailing the founding of Facebook. But according to screenwriter Aaron Sorkin, he had already completed 80 percent of the script by the time he read the book. The project came to him in the form of a 14-page book proposal the publisher was shopping around to filmmakers ahead of the title's release. “I said yes on page three," Sorkin told Deadline in 2011. "That’s the fastest I’ve ever said yes to anything."

Instead of waiting for The Accidental Billionaires to be completed and published, Sorkin started working on the script immediately, doing his own first-hand research for much of the process instead of referring to the book.

2. Shia LaBeouf turned down the role of Mark Zuckerberg in The Social Network.

When Transformers star Shia LaBeouf turned down the role of The Social Network’s lead character, Jesse Eisenberg was hired to play Mark Zuckerberg instead. Superbad's Jonah Hill was another star who came close to being cast in the movie, in his case as Napster founder Sean Parker; ultimately, Fincher decided Hill wasn’t right for the role and cast Justin Timberlake instead.

3. The Social Network wasn’t filmed at Harvard.

Harvard University is integral to the legend of Facebook, and setting the first half of The Social Network there was non-negotiable. Filmmakers ran into trouble, however, when attempting to get the school's blessing. The 1970 adaptation of Love Story been shot there, and damaged the campus; the school has reportedly banned all commercial filming on the premises since then. To get around this, The Social Network crew shot the Harvard scenes at Johns Hopkins University in Maryland and two prep schools, Phillips Academy Andover and Milton Academy, in Massachusetts.

4. David Fincher did sneak one shot of Harvard into The Social Network.

To convince the audience that they were indeed seeing Harvard, Fincher couldn’t resist sneaking in a shot of the campus’s iconic architecture. When Jesse Eisenberg runs across Harvard Square (which is not on Harvard property) in the beginning film, some nearby arches (which are on Harvard property) appear in the background. Fincher got the lighting he needed for this scene by hiring a street mime to roll a cart with lights on it onto the campus.

“If security were to stop him, the mime wouldn’t talk," The Social Network’s director of photography Jeff Cronenweth told Variety. "By the time they got him out of there, we would have accomplished our shot.”

5. Natalie Portman gave Aaron Sorkin the inside scoop on Harvard.

Natalie Portman attended Harvard from 1999 to 2003, briefly overlapping with fellow star alum Mark Zuckerberg. While enrolled, she dated a member of one of the university’s elite final clubs, which are an important part of The Social Network’s plot. When she learned that Sorkin was writing the screenplay for the movie, she invited the writer over to hear her insider knowledge. Sorkin gave the actress a shout-out in the final script. During one of the deposition scenes, Eisenberg's Harvard-era Zuckerberg is described as “the biggest thing on a campus that included 19 Nobel Laureates, 15 Pulitzer Prize winners, two future Olympians, and a movie star.”

6. Armie Hammer and his body double went to twin boot camp for The Social Network.

Armie Hammer and Josh Pence (as Armie Hammer) in The Social Network (2010).Sony Pictures Home Entertainment

Armie Hammer is credited as playing both Cameron and Tyler Winklevoss, but he wasn’t acting alone in his scenes. Josh Pence was cast as a body double and Hammer’s face was digitally pasted over his in post-production. For every scene where both twins appear on screen, Hammer and Pence played separate Winklevi, and then they would swap roles and shoot the scene again. This method allowed the characters to physically interact in ways that wouldn’t have been possible with split screens. Pence’s face may be missing from the movie, but his physical performance was still essential to selling the brothers' dynamic. He and Hammer worked with an acting coach for 10 months to nail down the characters’ complementary body language.

7. The Social Network's tagline was changed at the last minute.

For The Social Network’s main poster, designer Neil Kellerhouse made Jesse Eisenberg’s face the focal point. Over it, he superimposed the memorable tagline: “You don’t get to 500 million friends without making a few enemies.” Originally, the text read “300 million friends,” but it was changed under the assumption that Facebook would hit half a billion users in time for the movie’s October 2010 release.

“We were really hedging our bets," Kellerhouse told IndieWire. "But we scooped them on their own story because right as the film was coming out they got 500 million [members] so we got their publicity as well. It worked out super serendipitously.”

8. Fight Club’s Tyler Durden (kind of) makes a cameo in The Social Network.

Sharp-eyed viewers may have noticed the Easter egg David Fincher snuck into The Social Network. In the scene where Mark Zuckerberg is checking someone’s Facebook to cheat on a test, the name “Tyler Durden” can be seen in the top-left corner of the profile. Tyler Durden is the name of the narrator’s alter ego (played by Brad Pitt) in 1999’s Fight Club. Fincher directed both films.

9. The real Mark Zuckerberg wasn’t a fan of The Social Network.

Andrew Garfield and Jesse Eisenberg in The Social Network (2010).Merrick Morton, Sony Pictures Home Entertainment

The Social Network doesn’t paint Mark Zuckerberg in the most flattering light, and unsurprisingly, the real-life Facebook founder wasn’t happy about it. Following the movie’s release, he called out its “hurtful” inaccuracies, specifically citing the fictional Mara Rooney character that’s used as his motivation for founding the website. But even he admits that some details were spot-on. “It’s interesting what stuff they focused on getting right," Zuckerberg said at a Stanford event. "Like every single fleece and shirt I had in that movie is actually a shirt or fleece that I own.”

10. A sequel to The Social Network is not out of the question.

The Social Network premiered when Facebook was less than a decade old, and the story of the internet giant has only gotten more dramatic since then. Since settling lawsuits with Eduardo Saverin and the Winkelvoss twins, Facebook has been battling scandals related to privacy issues and its influence on the 2016 election. The last 10 years have provided more than enough material for a sequel to The Social Network, and both Aaron Sorkin and Jesse Eisenberg have expressed interest in such a project. As of now, there are no confirmed plans for a follow-up.