Mental Floss

Slender Sells: Could Obama's Lanky Look Help Him?

Diana Wolf
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A recent study shows that ads featuring thin models make women feel worse about themselves, but better about the brands featured. A sample of 194 college students, ages 18-24, expressed more negative feelings about themselves when shown thin models than when shown "regular-sized" models. However, the thin models give them a "higher evaluation of the brands," per Jeremy Kees, a professor and researcher at Villanova University.

As a researcher put it, "The really interesting result we're seeing across multiple studies is that these thin models make women feel bad, but they like it."

Ads with "regular-sized" models on the other hand made women feel better about their own body image, but they were less likely to buy the products featured in those ads.

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Learn more about what Diana learned today, here.

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