Mental Floss

6 Cases of Shamelessly False Advertising

Kristen Steagall
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Sometimes false advertising is easy to spot. Statements like "Lose 20 pounds in 5 days" or "Make $1 million a month while sitting at home" seem to choke on their own incredulity, but sometimes marketers employ a little more finesse to bamboozle you. Here are six examples of shamelessly false advertising campaigns that weren't just implicitly misleading—they were blatant lies.

1. Listerine as a Cure-All

Listerine was the first over-the-counter mouthwash sold in the United States in 1914 and by 1921 it was already falsely marketing its product. Declaring itself a cure-all for common cold ailments like sore throats and coughs, a dandruff preventative, an anti-shave tonic, and a safe way to protect yourself from cuts, bruises, wounds, and stings, Listerine was slapped with numerous false advertisement lawsuits. In 1975, the Federal Trade Commission ordered the company to spend $10 million in corrective advertising, seeing as their product was no more effective in treating colds than gargling warm water. Even then, the mouthwash giant didn't really learn their lesson. In 2005, the company was slapped with another lawsuit. This time because Listerine claimed it was as "effective as floss" after rigging clinical trials.

2. Lydia Pinkham's Vegetable Compound (Great for boozy housewives!)

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3. Crystal Clear Amoco Gasoline: Good, Clean Fun

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4. Dr. Koch's Cure All

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5. Airborne Gets a Flunking Grade

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6. The Trick Wedding straight from Mickey Blue Eyes

We know this one isn't a product, but the story was so good we had to include it. In September 1990, a group of drug crime suspects in Corunna, Michigan, received an invitation to a wedding from a well"“known drug dealer in the area. Attendees were asked to check their guns at the entrance, apparently a common occurrence at these events. As part of a five-month undercover investigation, the police staged and advertised a wedding on a Friday night, figuring it was easier to make drug suspects come to them than to round them up. The groom was an undercover investigator, the bride a Flint police officer, and the bride's father (and reputed crime boss) was the police chief. That evening, after the vows, the toasts, and the dancing, the band, called SPOC, or COPS spelled backward, played "Fought the Law," setting off the cue for the evening's real agenda. All the police officers were then asked to stand, and those who remained seated were arrested. A dozen suspects were booked and, by Saturday afternoon, 16 were in custody.

Portions of this story were excerpted from Forbidden Knowledge, which is available from our store.

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