6 Famous Advertising Dogs

Lady Greyhound became the trademark for the bus corporation in 1957.
Lady Greyhound became the trademark for the bus corporation in 1957.
Oli Scarff, Getty Images

Gidget the Chihuahua, the famed Taco Bell mascot from 1997 to 2000, died of a stroke last week at the age of 15. While she settles in for a never-ending fifth meal at the 24-hour Taco Bell in doggie heaven, here's a look back at six other famous dogs in advertising.

1. Lady Greyhound

The Greyhound Corporation and running dog logo date back to 1930, but it was the introduction of a live mascot nearly 30 years later that helped establish the bus line as one of the leaders of the transportation industry pack. The company introduced "Lady Greyhound," a purebred Greyhound born in Clay Center, Kansas, on The Steve Allen Show in 1957. The white and gold dog with black eyes was just a 10-pound puppy at the time, but she would soon become the face of the franchise. By 1959, "Lady Greyhound," who often wore a rhinestone collar and tiara, had traveled across the country more than 50 times, making appearances at charity events along the way. She opened the new Greyhound terminal in Detroit by biting through a ribbon of dog biscuits, she posed for photos with Miss Universe Beauty Pageant contestants, and she was a regular guest on television shows throughout the country. The popularity of Lady Greyhound had waned by the early 1970s, but there's no denying the mark she left on the company.

2. Spuds Mackenzie

guru-timesSpuds Mackenzie, a white English bull terrier with a black mark around her left eye, was introduced as the mascot for Anheuser-Busch during a 1987 Super Bowl ad. (Though the Spuds Mackenzie character was most definitely supposed to be a male, the dog in the commercials was actually a female named Honey Tree Evil Eye. Scandal!) For the next 2 years, the "ultimate party animal," whose voiceover was provided by Robin Leach, lived the high life. In a series of wildly successful commercials, Spuds traveled the world with three beautiful Spudettes as the canine predecessor to Dos Equis' Most Interesting Man in the World. One night Spuds was pole vaulting, the next he was playing the piano. Anheuser-Busch capitalized on Spuds' popularity by selling t-shirts, beach towels, and other merchandise bearing the dog's likeness. The campaign's success concerned some public interest groups, including Mothers Against Drunk Driving (MADD), who believed Spuds was being used to market alcohol to kids. Anheuser-Busch dumped the dog in 1989 when it debuted the Bud Bowl. Honey Tree Evil Eye died of kidney failure in 1993.

3. Nipper

RCA-nipperNipper, a terrier who allegedly got his name because he would bite the legs of visitors, lived a rather uneventful life in England from 1884-1895. Today, he's one of the most iconic dogs in the history of advertising. Three years after Nipper's death, his owner, English painter Francis Barraud, painted a picture of Nipper staring into a phonograph machine and titled it, "His Master's Voice." Barraud shopped the painting to the Edison Bell Company, one of the leading manufacturers of phonographs at the time, but was turned down. The Gramophone Company agreed to buy the image if Barraud was willing to alter the image to resemble one of its machines. Barraud happily agreed, the image was patented in 1900 and Nipper was celebrated posthumously in advertisements beginning in 1901. Since then, Nipper has been used to promote products for several companies, including Victor and RCA.

In 1990, RCA introduced a 2-month old puppy, Chipper, who has appeared alongside Nipper in various advertising campaigns for the brand since then.

4. Axelrod

axelrod When it comes to your car, leave the worrying to Axelrod, the long-faced basset hound in the A-shaped doghouse. That was the gist of Flying A's advertising campaign during the 1960s, which starred the perpetually worried-looking hound pictured here. Axelrod, who lived in the "house that worry built," starred in several television and print ads for Flying A, a national service station business owned by Tidewater Petroleum. When Tidewater Petroleum's stations were purchased by Phillips 66 and Getty in 1966, Axelrod was retired.

5. Bullseye

bullseyeSince 1999, a white bull terrier with a target painted over his or her left eye "“ or is that a birthmark? "“ has served as Bullseye, the mascot for Target stores. One of the most recent Target dogs is owned by David McMillan, founder of Worldwide Movie Animals, a company that specializes in training animals for use in movies and commercials. Bullseye travels with her own makeup artist, who applies the target using nontoxic red paint, and trainer, and makes about two dozen appearances each year. When she's not in the spotlight, Bullseye lives a fairly normal life. "She has about 20 playmates that she runs around with," McMillan told the Anchorage Daily News during Bullseye's guest appearance at the 2008 Iditarod Trail Sled Dog Race. "Otherwise, she's just a dog. She does a lot of lying around."

6. Ubu Roi

If you watched Family Ties, Brooklyn Bridge or Spin City and didn't change the channel immediately after the last line of every episode, you're probably familiar with Ubu Roi. The black labrador retriever is the mascot for Gary David Goldberg's production company, Ubu Productions, Inc. At the end of Goldberg's aforementioned shows, a photograph of Ubu Roi holding a Frisbee appears. Off-screen, Goldberg says, "Sit, Ubu, sit!" and "Good dog!" before Ubu responds with a single bark. Ubu Roi, who is named after the 1896 satirical play by Alfred Jarry, died in 1984. Goldberg's autobiography is titled, Sit, Ubu, Sit.

twitterbanner.jpg

Take Advantage of Amazon's Early Black Friday Deals on Tech, Kitchen Appliances, and More

Amazon
Amazon

This article contains affiliate links to products selected by our editors. Mental Floss may receive a commission for purchases made through these links.

Even though Black Friday is still a few days away, Amazon is offering early deals on kitchen appliances, tech, video games, and plenty more. We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out.

Kitchen

Instant Pot/Amazon

- Instant Pot Duo Plus 9-in-115 Quart Electric Pressure Cooker; $90 (save $40) 

- Le Creuset Enameled Cast Iron Signature Sauteuse 3.5 Quarts; $180 (save $120)

- KitchenAid KSMSFTA Sifter with Scale Attachment; $95 (save $75) 

- Keurig K-Mini Coffee Maker; $60 (save $20)

- Cuisinart Bread Maker; $88 (save $97)

Home Appliances

Roomba/Amazon

- iRobot Roomba 675 Robot Vacuum with Wi-Fi Connectivity; $179 (save $101)

- Fairywill Electric Toothbrush with Four Brush Heads; $19 (save $9)

- ASAKUKI 500ml Premium Essential Oil Diffuser; $22 (save $4)

- Facebook Portal Smart Video Calling 10 inch Touch Screen Display with Alexa; $129 (save $50)

- Bissell air320 Smart Air Purifier with HEPA and Carbon Filters; $280 (save $50)

Video games

Nintendo

- Legend of Zelda Link's Awakening for Nintendo Switch; $40 (save $20)

- Marvel's Spider-Man: Game of The Year Edition for PlayStation 4; $20 (save $20)

- Marvel's Avengers; $27 (save $33)

- Minecraft Dungeons Hero Edition for Nintendo Switch; $20 (save $10)

- The Last of Us Part II for PlayStation 4; $30 (save $30)

- LEGO Harry Potter: Collection; $15 (save $15)

- Ghost of Tsushima; $40 (save $20)

Computers and tablets

Microsoft/Amazon

- Apple MacBook Air 13 inches with 256 GB; $899 (save $100)

- New Apple MacBook Pro 16 inches with 512 GB; $2149 (save $250) 

- Samsung Chromebook 4 Chrome OS 11.6 inches with 32 GB; $210 (save $20) 

- Microsoft Surface Laptop 3 with 13.5 inch Touch-Screen; $1200 (save $400)

- Lenovo ThinkPad T490 Laptop; $889 (save $111)

- Amazon Fire HD 10 Tablet (64GB); $120 (save $70)

Tech, gadgets, and TVs

Apple/Amazon

- Apple Watch Series 3 with GPS; $179 (save $20) 

- SAMSUNG 75-inch Class Crystal 4K Smart TV; $998 (save $200)

- Apple AirPods Pro; $199 (save $50)

- Nixplay 2K Smart Digital Picture Frame 9.7 Inch Silver; $238 (save $92)

- All-New Amazon Echo Dot with Clock and Alexa(4th Gen); $39 (save $21)

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!

The Mental Floss Store's Black Friday and Cyber Monday Sale Is Live!

The Mental Floss Store
The Mental Floss Store

You've been asking about it for months, and today we can finally confirm that the Mental Floss Store is back up and running! Simply head here to find dozens of T-shirts with all sorts of unique designs to choose from, whether you’re in the market for a pi pun, a risqué grammar joke, or something only your fellow bookworms will appreciate. You can even use your new Mental Floss shirt to teach your friends all about scurvy. And right now, if you use the code BLACKFRIDAY at checkout, you'll get 25 percent off your order. This deal runs through 11:59 p.m. on November 30.

We're adding new designs all the time, and you can check out a few of our latest arrivals below:

Mental Floss Shop

Mental Floss Shop shirt.

If you’re just in the mood to express your love of all things Mental Floss, you can also get our darling little logo on phone cases, tote bags, mugs, baby bibs, and more.

Mental Floss Store

Head on over to the Mental Floss Store to see our entire collection. 

Sign Up Today: Get exclusive deals, product news, reviews, and more with the Mental Floss Smart Shopping newsletter!