Documentaries I Like: The Greenmarket: One Farmer's Story

Are you into farmer's markets? I love them primarily because you get fresh, local food -- but it's also great because you can actually interact with the people who grow your food. Below is a brief documentary (under ten minutes) about one farmer, Rick Bishop, who brings his goods to a the Union Square Greenmarket in New York City. It's a nice look at both the farming experience and the farmer's market experience -- and it makes me want to go and buy some produce right now.
Warning: starts with an ad! This is not a Kraft-sponsored documentary, though the first five seconds makes it seems like it's gonna be. I take that back -- I think this is a Kraft-sponsored documentary, given the in-film "sponsored by Kraft" message at the one-minute mark, pointed out by an astute viewer. So, take it with a grain of salt. (Or Kraft salad dressing.)
Read more about the film and its producers at Serious Eats.