Phillips Japan is holding a somewhat bizarre contest right now—The Shaving Queen Contest. To enter, Japanese men are asked to visit The Shaving Queen website, where they can select one of 20 attractive women shaving her face. Once the site's visitor has selected his favorite beauty queen, he is asked to vote for her by sending in a post card.
A few of the lucky voters will win the contest, meaning the beauty queen will visit his house and take video of him shaving off his facial hair. The carbon from the stubble will be used to create an artificial diamond, which will be given to the winner in a special ceremony.
Personally, I don't think I'd want a diamond made of my body hair, but maybe that's just me.