Mental Floss

A New Kind of Recipe

Ransom Riggs
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The advent of tablet computers like the iPad is opening up all sorts of new possibilities for the way multimedia content is consumed. Photographer William Hereford has come up with a really nifty idea for video-based recipes using looping footage and well-laid-out typeface. I find myself using my laptop a lot when I'm in the kitchen now, and I can see this, or something like it, being a really moody and nice replacement for my current recipe-on-webpage-on-laptop-on-counter setup. Hereford says:

"My hope is to develop this video to work with tablet computers so that you could "swipe" between the vignettes instead of them playing with a rigid sequence from start to end. ... I like the idea of creating a moving image which runs on a loop or is shot over a long period of time so the media can be consumed and studied in ways a traditional film cannot."

I also think this recipe looks delectable. I just might try it!

Cooking Dinner Vol. I from William Hereford on Vimeo.

Via the picture show.

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